How to Manage Visual Stories at Scale?How to Manage Visual Stories at Scale? https://www.visualstorytell.com/wp-content/uploads/2019/10/cloud_thumb.jpg 366 219 Shlomi Ron Shlomi Ron https://secure.gravatar.com/avatar/906bcce31d9695cb030087534b5f0f6e?s=96&d=mm&r=g
The ‘Visual Economy’ is gaining momentum as companies across industries increasingly understand the power that visual assets hold – to inform, entertain and engage customers in incredibly personal, memorable and valuable ways.
Today, images and video content account for a huge majority of internet data – and for good reason as 91% of media consumers prefer visual content.
Our brains learn and remember this content far more effectively than text-based information. Visual media is at the heart of effective storytelling and the stories customers want to consume. Marketers and brands know this and are making huge efforts to use it to their advantage.
But companies of all sizes face a massive challenge when it comes to managing a growing library of images and videos across scores of platforms and interfaces. It’s nearly impossible to ensure optimal image selection, quality, resolution, cropping and more – manually.
And it takes a ton of time to do it right.
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That’s why, for my latest podcast episode, I was excited for the chance to speak with Sanjay Sarathy, vice president of marketing at Cloudinary, a global powerhouse in providing comprehensive media asset management and automation for some of the world’s most recognizable and engaging brands.
Throughout our discussion, we homed in on the opportunities that visual media – both images and video – present for capturing and retaining consumer attention. We discuss actionable best practices for managing visual assets in a fast-moving and hyper-complex digital environment, including a framework for evaluating the tradeoff between time spent manually curating assets and automating most of the workflow.
As rich media becomes more and more central to a brand’s connection with its audience, and personalized experiences with that media becomes a requirement, brands will need to move much faster and more intelligently than they often do today.
Listen in or watch the full interview to learn how!
Co-founder, CEO at Visual Storytelling Institute. After 20 years of well-rounded digital marketing experience, having worked both on the agency and client sides for Fortune 100/500 brands such as American Express, Nokia and IBM, Shlomi has co-founded the Visual Storytelling Institute (VSI) to help business leaders rise above the noise through the power of storytelling and the effectiveness of visual media. Follow Shlomi's visual stories on Instagram.All stories by: Shlomi Ron