How to Manage Visual Stories at Scale?

The ‘Visual Economy’ is gaining momentum as companies across industries increasingly understand the power that visual assets hold – to inform, entertain and engage customers in incredibly personal, memorable and valuable ways.

Today, images and video content account for a huge majority of internet data – and for good reason as 91% of media consumers prefer visual content.

Our brains learn and remember this content far more effectively than text-based information. Visual media is at the heart of effective storytelling and the stories customers want to consume. Marketers and brands know this and are making huge efforts to use it to their advantage.

But companies of all sizes face a massive challenge when it comes to managing a growing library of images and videos across scores of platforms and interfaces. It’s nearly impossible to ensure optimal image selection, quality, resolution, cropping and more – manually.

And it takes a ton of time to do it right.

Watch the full video recording of this interview:

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That’s why, for my latest podcast episode, I was excited for the chance to speak with Sanjay Sarathy, vice president of marketing at Cloudinary, a global powerhouse in providing comprehensive media asset management and automation for some of the world’s most recognizable and engaging brands.

Throughout our discussion, we homed in on the opportunities that visual media – both images and video – present for capturing and retaining consumer attention. We discuss actionable best practices for managing visual assets in a fast-moving and hyper-complex digital environment, including a framework for evaluating the tradeoff between time spent manually curating assets and automating most of the workflow.

As rich media becomes more and more central to a brand’s connection with its audience, and personalized experiences with that media becomes a requirement, brands will need to move much faster and more intelligently than they often do today.

Listen in or watch  the full interview to learn how!