How to Manage Visual Stories at Scale?How to Manage Visual Stories at Scale? https://www.visualstorytell.com/wp-content/uploads/2019/10/cloud_thumb.jpg 366 219 Shlomi Ron Shlomi Ron https://secure.gravatar.com/avatar/906bcce31d9695cb030087534b5f0f6e?s=96&d=mm&r=g
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The ‘Visual Economy’ is gaining momentum as companies across industries increasingly understand the power that visual assets hold – to inform, entertain and engage customers in incredibly personal, memorable and valuable ways.
Today, images and video content account for a huge majority of internet data – and for good reason as 91% of media consumers prefer visual content.
Our brains learn and remember this content far more effectively than text-based information. Visual media is at the heart of effective storytelling and the stories customers want to consume. Marketers and brands know this and are making huge efforts to use it to their advantage.
But companies of all sizes face a massive challenge when it comes to managing a growing library of images and videos across scores of platforms and interfaces. It’s nearly impossible to ensure optimal image selection, quality, resolution, cropping and more – manually.
And it takes a ton of time to do it right.
Watch the full video recording of this interview:
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You can also listen to the audio podcast of this episode.
Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play
That’s why, for my latest podcast episode, I was excited for the chance to speak with Sanjay Sarathy, vice president of marketing at Cloudinary, a global powerhouse in providing comprehensive media asset management and automation for some of the world’s most recognizable and engaging brands.
Throughout our discussion, we homed in on the opportunities that visual media – both images and video – present for capturing and retaining consumer attention. We discuss actionable best practices for managing visual assets in a fast-moving and hyper-complex digital environment, including a framework for evaluating the tradeoff between time spent manually curating assets and automating most of the workflow.
As rich media becomes more and more central to a brand’s connection with its audience, and personalized experiences with that media becomes a requirement, brands will need to move much faster and more intelligently than they often do today.
Listen in or watch the full interview to learn how!
Shlomi Ron is the CEO of the Visual Storytelling Institute (VSI), the primary think tank that brings the gospel of visual storytelling from the world of art into marketing. A digital marketing veteran with over 20 years of experience working both on the agency and brand sides for Fortune 100/500 brands such as Nokia, IBM, and American Express. He started VSI to combine his marketing expertise with his passions for visual stories stemming from interests in classic Italian cinema (cafePellicola.com) and managing the estate of video art pioneer, Buky Schwartz (BukySchwartz.com). At VSI, he helps brands rise above the communication noise through visual storytelling consulting, training, and thought leadership. Select clients include La Mer, RTI International, Cable & Wireless, Pearson Education – to name a few. He currently teaches Brand Storytelling at the University of Miami’s Business School. Thought leader and speaker at key marketing conferences. He is also the host of the Visual Storytelling Today podcast, which ranks in the top 10 best business storytelling podcasts on the Web. His book: Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories. What makes a good story? He always says "The magic happens the moment your brand story mirrors your customer’s personal story." Outside work, he is a nascent bread baker, The Moth fan, and longtime fedora wearer likely to jive with his classic Italian cinema interest.All stories by: Shlomi Ron
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