Visual Narratives: Driving Innovation Between The U.S. And Latin America

Visual Narratives: Driving Innovation Between The U.S. And Latin America

Visual Narratives: Driving Innovation Between The U.S. And Latin America 366 222 Shlomi Ron

Speaking about location, you want to consider the place where your story takes place as an important character affecting emotional perceptions of your entire plot.

Can you imagine the movie Breakfast at Tiffany’s (1961) not taking place in New York? Or the first Rocky (1976) – not in Philadelphia?

Miami’s story is no different.

Due to Miami’s location proximity to Latin America (LATAM), it’s only natural that major US corporations have an office presence down here as part of marketing their products and services to LATAM markets.

In recent years, Miami – beyond offering a business + Spanish friendly environment, diversity, active universities, vibrant tech scene, and fun lifestyle – has also attracted LATAM startup founders supported by their local governments, and VC money.

In line with Miami’s overall focus, fintech remains the top sector by VC investment in LATAM; $1.6 billion raised by VC accounts for 40% of all investments in 2023 (source: Dealroom).

These LATAM startups arrived in droves seeking faster acceleration routes and/or strategies for entering the US market.

Continuing my podcast’s Miami series, I was curious to learn how Miami entrepreneurship leaders intercept this growing interest.

And in particular, how they leverage visual storytelling to drive innovation between the U.S. and Latin America.

To help me unpack this exciting topic, in my latest podcast episode, I chat with Charly Esnal, Managing Director at the Miami-based entrepreneurship hub, Mana Tech.

We talked about his journey, role in creating accelerator programs for LATAM startups, visual storytelling strategy, successful examples, common LATAM misconceptions, top 3 tips for entrepreneurship hub leaders who want to drive innovation using visual storytelling – and much more.

It’s all in the latest episode of the Visual Storytelling Today podcast.

Watch the full video recording of this interview with lots of illustrative examples:

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You can also listen to the audio recording of this episode. Subscribe to the Visual Storytelling Today podcast on iTunesSpotify,
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Enjoy the show and feel free to share your thoughts.

Shlomi Ron

Shlomi Ron is the founder and CEO of the Visual Storytelling Institute, a Miami-based think tank with a mission to bring the gospel of visual storytelling from the world of art to more human-centric and purpose-driven marketing. A digital marketing veteran with over 20 years of experience working both on the agency and brand sides for Fortune 100/500 brands such as Nokia, IBM, and American Express. He started VSI to combine his marketing expertise with his passion for visual stories stemming from his interests in classic Italian cinema and managing the estate of video art pioneer, Buky Schwartz. At VSI, he helps brands rise above the communication noise through visual storytelling consulting, training, and thought leadership. Select clients include Estée Lauder, Microsoft, and Cable & Wireless – to name a few. He currently teaches Brand Storytelling at the University of Miami’s Business School. Thought leader and speaker at key marketing conferences. He is also the host of the Visual Storytelling Today podcast, which ranks in the top 10 best business storytelling podcasts on the Web. His book: Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories. Outside work, he is a nascent bread baker, The Moth fan, and longtime fedora wearer likely to jive with his classic Italian cinema interest.

All stories by: Shlomi Ron