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Most businesses struggle to get their voice heard in today’s crowded media environment. Host Shlomi Ron had a question: what if businesses could connect more powerfully with audiences? Welcome to Visual Storytelling Today show – your #1 source for the latest actionable visual storytelling ideas you can apply to your business today! Join us as we feature notable visual storytellers and dig deeper into their journeys and insights.
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Why we do it?
As a business leader, one of your most critical challenges today is how to connect more authentically with your audience despite the rising communication noise and digital fatigue. According to the Bureau of Labor Statistics, 50% of small businesses fail within the first four years. CBInsigths lists the top reasons, including: No Market Need (42%), Get Outcompeted (19%), Lack of Business Model (17%), Poor Marketing (14%) – all of which unequivocally indicate that most businesses don’t know how to articulate, visualize and distribute a compelling business story. With this in mind, VSI’s Visual Storytelling Today is designed to bring you the top thought leaders and experts from a wide range of industries with new ideas and actionable tips you can apply to your business today.
What's the format?
Unlike narrow-focused business podcasts, I am a great believer that in this day and age, it’s important to talk to not only people in your industry but people outside your industry to get fresh perspectives. This is where true innovation comes from. That’s why you’ll find guests from diverse backgrounds that manifest the unique programming strategy of the Visual Storytelling Today podcast. With this in mind, Visual Storytelling Today is formatted as a monthly 45-minute video conversation with a notable guest. Post-show, audiences will have access to a video recording of the show (see past shows above). And the audio recording of each episode is then syndicated on podcast networks, and social to maximize reach and on-the-go engagement. Our guests occasionally, also contribute a VSI blog post with a highlights from the recording, including illustratibve visuals. Our audience can also tweet their questions prior and/or during the show by using our official hashtag: #myVSI