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Visual Storytelling

How Does AI Democratize Volumetric Videos for Brands
 How Does AI Democratize Volumetric Videos for Brands 366 222 Shlomi Ron
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If you recall back in May of last year I shared with you a podcast episode titled What is Volumetric Storytelling? In which, I talked with Elizabeth Baron, Enterprise Solutions Executive at Unity. As a refresher, Wikipedia defines Volumetric capture or volumetric video Is a technique that captures a three-dimensional space, such as a location or…

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Embrace Uncertainty: Jump Right In!
Embrace Uncertainty: Jump Right In!
 Embrace Uncertainty: Jump Right In! 366 222 Shlomi Ron
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Yesterday I stopped by our local bakery to buy a country bread. Its rustic crust is irresistible. During Covid’s bread baking craze I used to bake my own bread and quite enjoyed it. I don’t eat bread regularly, but occasionally I treat myself to a few pro loaves. I placed the package in the backseat…

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How Can Brands Use Pets In Visual Storytelling to Create Emotional Connections?
How Can Brands Use Pets In Visual Storytelling to Create Emotional Connections?
 How Can Brands Use Pets In Visual Storytelling to Create Emotional Connections? 366 222 Shlomi Ron
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Do you find yourself walking down the street, and as soon you see someone taking out the their dog for a walk – can’t resist the emotional surge come over and shower the pet with love? Advertisers – including non-pet brands – have been using pets in their advertising for a long time for exactly…

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What's all the fuss with ChatGPT?
What’s All the Fuss With ChatGPT?
 What’s All the Fuss With ChatGPT? 366 222 Shlomi Ron
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No doubt, OpenAI’s ChatGPT AI tool is a watershed moment that is bound to impact many sectors, including marketing and the way we tell stories. You may wonder, what’s all the fuss with ChatGPT? I don’t know what it was, the pandemic? A normal evolution? Or the combination of both. However, in the past two…

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What Inspires You To Take A Photo?
 What Inspires You To Take A Photo? 366 222 Shlomi Ron
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With everybody using their phones to snap photos, have you ever stopped to think what inspired you to stop and take that photo? As visual storytellers, one of the most fun activities is to take photos using our phone. It’s convenient, immediate, and on-the-go. I have recently talked about our unique superpower to use our…

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How Do Architects Design Metaverse Experiences?
How Do Architects Design Metaverse Experiences?
 How Do Architects Design Metaverse Experiences? 366 222 Shlomi Ron
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With all the recent hype over immersive storytelling, looking at how brands put together production teams, I was wondering how do architects design metaverse experiences? From a visual storytelling perspective I find this question as a fascinating illustration of how skills get adapted around emerging technologies. Since the metaverse broke out a year ago, we’ve…

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What is AI Generated Image?
 What is AI Generated Image? 366 222 Shlomi Ron
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What is AI Generated Image? “In a nutshell, it’s an image created by artificial intelligence (AI) algorithms. In recent developments, the AI learns the visual structure, style, and text labels for a lot of images. Then upon receiving a text prompt can generate a new image.” – Shlomi Ron It sure looks like in the…

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What is conversational video?
What is Conversational Video?
 What is Conversational Video? 366 222 Shlomi Ron
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  “We define conversational video as being the capture of an authentic narrative or point of view or piece of knowledge – given by a living human being that is based on their authentic experience be it historical or professional skill they have– they’re imparting person-to-person.” -Stephen SmithCofounder & CEOStoryFile Do you have a loved…

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What is Volumetric Storytelling?
 What is Volumetric Storytelling? 366 222 Shlomi Ron
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“Volumetric Storytelling is adding that “dimension of you” into the story. It’s very personal because now you are an actor in the story. So, you can be told a story that is presented to you, but a Volumetric Storytelling lets you navigate through the world and use your physical presence as part of the story…

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How Brands Can Create A Meaningful Metaverse Strategy?
 How Brands Can Create A Meaningful Metaverse Strategy? 366 222 Shlomi Ron
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“I always tell brands, you have to think about three things when you want to enter the metaverse: 1) Gamification: can you gamify your brand? 2) Geolocation: who else is there? Who is your neighbor? Another brand? Celebrity? And 3) Context: Is there a special event happening you can leverage?” -Dirk Lueth Co-founder, Uplandme, Inc.…

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