Visual Storytelling

What's all the fuss with ChatGPT?
What’s All the Fuss With ChatGPT?
What’s All the Fuss With ChatGPT? 366 222 Shlomi Ron

No doubt, OpenAI’s ChatGPT AI tool is a watershed moment that is bound to impact many sectors, including marketing and the way we tell stories. You may wonder, what’s all the fuss with ChatGPT? I don’t know what it was, the pandemic? A normal evolution? Or the combination of both. However, in the past two…

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What Inspires You To Take A Photo?
What Inspires You To Take A Photo? 366 222 Shlomi Ron

With everybody using their phones to snap photos, have you ever stopped to think what inspired you to stop and take that photo? As visual storytellers, one of the most fun activities is to take photos using our phone. It’s convenient, immediate, and on-the-go. I have recently talked about our unique superpower to use our…

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How Do Architects Design Metaverse Experiences?
How Do Architects Design Metaverse Experiences?
How Do Architects Design Metaverse Experiences? 366 222 Shlomi Ron

With all the recent hype over immersive storytelling, looking at how brands put together production teams, I was wondering how do architects design metaverse experiences? From a visual storytelling perspective I find this question as a fascinating illustration of how skills get adapted around emerging technologies. Since the metaverse broke out a year ago, we’ve…

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What is AI Generated Image?
What is AI Generated Image? 366 222 Shlomi Ron

What is AI Generated Image? “In a nutshell, it’s an image created by artificial intelligence (AI) algorithms. In recent developments, the AI learns the visual structure, style, and text labels for a lot of images. Then upon receiving a text prompt can generate a new image.” – Shlomi Ron It sure looks like in the…

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What is conversational video?
What is Conversational Video?
What is Conversational Video? 366 222 Shlomi Ron

  “We define conversational video as being the capture of an authentic narrative or point of view or piece of knowledge – given by a living human being that is based on their authentic experience be it historical or professional skill they have– they’re imparting person-to-person.” -Stephen SmithCofounder & CEOStoryFile Do you have a loved…

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What is Volumetric Storytelling?
What is Volumetric Storytelling? 366 222 Shlomi Ron

“Volumetric Storytelling is adding that “dimension of you” into the story. It’s very personal because now you are an actor in the story. So, you can be told a story that is presented to you, but a Volumetric Storytelling lets you navigate through the world and use your physical presence as part of the story…

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How Brands Can Create A Meaningful Metaverse Strategy?
How Brands Can Create A Meaningful Metaverse Strategy? 366 222 Shlomi Ron

“I always tell brands, you have to think about three things when you want to enter the metaverse: 1) Gamification: can you gamify your brand? 2) Geolocation: who else is there? Who is your neighbor? Another brand? Celebrity? And 3) Context: Is there a special event happening you can leverage?” -Dirk Lueth Co-founder, Uplandme, Inc.…

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What's all the fuss with the metaverse?
What’s All The Fuss With The Metaverse?
What’s All The Fuss With The Metaverse? 366 222 Shlomi Ron

2021  proved to be quite busy on all fronts including significant tech innovation. Only last April, I published a story titled What’s All The Fuss With NFT? Now I feel it’s time to deconstruct another fuss – drumroll….the metaverse! To be fair, you may also want to check a 2019’s podcast episode I did unpacking How To Tell Stories…

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How to convey ideas visually?
How to Convey Ideas Visually?
How to Convey Ideas Visually? 366 222 Shlomi Ron

Got a powerful idea you want to visualize but don’t know how? Well, here is the backstory behind an infographic I created to express what I see as marketing evolution. You can easily apply to your ideas. You know how it’s like, you notice a shred of evidence here. A few interesting developments there. And…

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How to Use Sponsored Films to Drive Brand Purpose?
How to Use Sponsored Films to Drive Brand Purpose? 366 222 Shlomi Ron

What is brand purpose? “You really need to have a brand purpose that an organization can buy into and believes in. Then from there, you take it to the marketplace in all the tactical ways that we know work, but you think about the tactical component not just being about you the company but about…

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