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Shlomi Ron

How I Started My Podcast
How I started My Podcast
How I started My Podcast 366 222 Shlomi Ron

Are you hosting a podcast to show vs. tell your brand purpose? It’s no secret, in recent years podcasts have become a powerful channel to tell meaningful stories that engage audiences, while building brand, and opening opportunities. Interest in audio in general has been surging and further amplified during the pandemic with the Clubhouse craze…

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Cinematic Brand Videos
How to Create Cinematic Brand Videos?
How to Create Cinematic Brand Videos? 335 222 Shlomi Ron

“At the pure form, cinematic is approaching a project with the idea of thoughtfulness, with the resources, not just hey let’s point the camera on that thing, roll on it and move on. It’s setting up lights, building a scene, building a move, building a look – all these characteristics you see in a movie.“…

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What is a Minimalist Video?
What is a Minimalist Video?
What is a Minimalist Video? 366 222 Shlomi Ron

“Whether you do minimalist video or not, a great way to train your team to think creatively is to give them a defined sandbox to play. Because if you can come up with great ideas in a small sandbox, think how big they can make them when you expand the sandbox.“ -George Hammer, former Chief…

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What happens when form meets function?
What Happens when Form Meets Function?
What Happens when Form Meets Function? 366 222 Shlomi Ron

I bet you’ve already heard the statement “Form follows function” quite a lot in your career. This principle of design associated with late 19th and early 20th century architecture and industrial design in general, which states that the shape of a building or object should primarily relate to its intended function or purpose (Wikipedia). Now…

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A Story is Like...
A Story is Like…
A Story is Like… 366 222 Shlomi Ron

  Life is like a box of chocolates.You never know what you’re gonna get.”– Forrest Gump How do use comparisons in your visual storytelling? As a visual storyteller, one of your powerful communication tactics – you may even not realize – is comparing one aspect of your business to another aspect in a completely different…

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Are you creating ads or visual stories
Are You Creating Ads or Visual Stories?
Are You Creating Ads or Visual Stories? 366 222 Shlomi Ron

Are you creating ads or visual stories? Through your customer’s eyes each carries a complete different experience. For context, let’s look at my back story I typically start my talks and workshops by sharing the back story behind starting the Visual Storytelling Institute. I always start off by saying: “Pay attention to your side hustles.…

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How to create your first nft?
How to create your first NFT?
How to create your first NFT? 366 222 Shlomi Ron

Have you figured out your summer plans yet? Well, beyond the important downtime we all deserve after such a roller coaster of a year, summer is also a great time for experimentation. If you recall a few weeks ago I talked about the basics of NFT (Non-Fungible Token) that has created quite a buzz in…

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What is Virtual Sales Storytelling?
What is Virtual Sales Storytelling?
What is Virtual Sales Storytelling? 366 222 Shlomi Ron

The pandemic’s impact on the workplace in the past year has been radical. Check out the latest figures. The Future of Jobs Survey finds that 50% of employers will accelerate the automation of their work, while over 80% are set to expand the digitization of their work processes. Over 190 million lost jobs worldwide, 52%…

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Why location is important in a story?
Why Is Location Important In A Story?
Why Is Location Important In A Story? 366 222 Shlomi Ron

Do you give enough importance to location in your visual stories? Location along with the time are critical in painting a vivid story in your audience’s minds. In a classic story structure that follows Setting, Conflict and Resolution, you typically will find the first mention of the location in Act 1: The Setting. This is…

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What is virtual cinema?
What is Virtual Cinema?
What is Virtual Cinema? 366 222 Shlomi Ron

Can you guess what was COVID’s toll on movie theaters’ ticket sales in 2020? Nope! Guess much higher. Are you sitting down? Due to nationwide lockdowns, movie theaters have been closed, festivals have been cancelled or postponed, and film releases have been indefinitely rescheduled. The result: US Ticket sales plummeted 80% to $2.28 billion, from…

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