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Shlomi Ron

A Story is Like...
A Story is Like…
A Story is Like… 366 222 Shlomi Ron

  Life is like a box of chocolates.You never know what you’re gonna get.”– Forrest Gump How do use comparisons in your visual storytelling? As a visual storyteller, one of your powerful communication tactics – you may even not realize – is comparing one aspect of your business to another aspect in a completely different…

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Are you creating ads or visual stories
Are You Creating Ads or Visual Stories?
Are You Creating Ads or Visual Stories? 366 222 Shlomi Ron

Are you creating ads or visual stories? Through your customer’s eyes each carries a complete different experience. For context, let’s look at my back story I typically start my talks and workshops by sharing the back story behind starting the Visual Storytelling Institute. I always start off by saying: “Pay attention to your side hustles.…

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How to create your first nft?
How to create your first NFT?
How to create your first NFT? 366 222 Shlomi Ron

Have you figured out your summer plans yet? Well, beyond the important downtime we all deserve after such a roller coaster of a year, summer is also a great time for experimentation. If you recall a few weeks ago I talked about the basics of NFT (Non-Fungible Token) that has created quite a buzz in…

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What is Virtual Sales Storytelling?
What is Virtual Sales Storytelling?
What is Virtual Sales Storytelling? 366 222 Shlomi Ron

The pandemic’s impact on the workplace in the past year has been radical. Check out the latest figures. The Future of Jobs Survey finds that 50% of employers will accelerate the automation of their work, while over 80% are set to expand the digitization of their work processes. Over 190 million lost jobs worldwide, 52%…

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Why location is important in a story?
Why Is Location Important In A Story?
Why Is Location Important In A Story? 366 222 Shlomi Ron

Do you give enough importance to location in your visual stories? Location along with the time are critical in painting a vivid story in your audience’s minds. In a classic story structure that follows Setting, Conflict and Resolution, you typically will find the first mention of the location in Act 1: The Setting. This is…

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What is virtual cinema?
What is Virtual Cinema?
What is Virtual Cinema? 366 222 Shlomi Ron

Can you guess what was COVID’s toll on movie theaters’ ticket sales in 2020? Nope! Guess much higher. Are you sitting down? Due to nationwide lockdowns, movie theaters have been closed, festivals have been cancelled or postponed, and film releases have been indefinitely rescheduled. The result: US Ticket sales plummeted 80% to $2.28 billion, from…

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What’s all the fuss with NFT?
What’s all the fuss with NFT? 366 222 Shlomi Ron

What are you thinking about all this NFT craze that’s all over the media these days? In the past few months we’ve all experienced a whirlwind of media coverage, mixed signals, hype vs. bubble alerts, and mostly dreams of a new generation of creators that crave a platform to share and monetize their digital art.…

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How to Use Visual Storytelling in Regional Marketing?
How to Use Visual Storytelling in Regional Marketing? 366 222 Shlomi Ron

Do you market your products globally? If so, how do you customize your visual storytelling strategy to local markets? I often talk with clients about the importance of adapting your visual story to your actual customer experience to maximize response. Makes sense, right? But you’d be surprised how easy it’s for a global brand to…

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What is food storytelling?
What is Food Storytelling?
What is Food Storytelling? 366 222 Shlomi Ron

I have always been intrigued by food storytelling. For one reason, I like to cook and in fact I am the chef in my house 🙂 I confess, I was also one of the many that in the past year got swept by the baking craze. I enjoy exploring variety of food genres from comfort…

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Unpacking COVID’s Story Arc
Unpacking COVID’s Story Arc 1024 547 Shlomi Ron

What do you think about the past year? This rollercoaster of a year has been by far a wild ride echoing a big budget Hollywood’s end-of-the-world kinda blockbuster. But like any unexpected earth shattering event, did you know that the COVID story follows the classic 3-act structure? Let’s unpack the COVID’s story arc together! ACT…

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