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Shlomi Ron

How to Repackage Your Best Stories
How to Repackage Your Best Stories
 How to Repackage Your Best Stories 366 222 Shlomi Ron
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As a visual storyteller, I bet you produce a ton of content regularly you often recycle, right? I’m talking about your original content—be it text, audio, images, or videos—that you share on your owned media channels. Those are the channels you fully control such as your blog, email newsletter, mobile app, white paper, webinars, courses,…

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The Landscape of AI Writing Tools
The Landscape of AI Writing Tools
 The Landscape of AI Writing Tools 366 222 Shlomi Ron
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With all the positive and negative hype about AI for creating visual and textual content, I figured I’d share with you my take on how to safely use AI in your writing. In short, my review of the landscape of AI writing tools to elevate your storytelling. I won’t talk about “prompt engineering,” but the…

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What is data storytelling - thumb
What Is Data Storytelling?
 What Is Data Storytelling? 366 222 Shlomi Ron
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What is the first thing that comes to your mind when thinking about “Visual Storytelling?” If you’re likely thinking about compelling stories delivered through videos, photos, illustrations, and podcasts – you’re right. But ever wondered what is data storytelling? Guess what, raw data about user behavior visiting your website or sales forecast, could also serve…

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Why Is VR Becoming the Go-To for Authentic Storytelling?
Why Is VR Becoming the Go-To for Authentic Storytelling?
 Why Is VR Becoming the Go-To for Authentic Storytelling? 366 222 Shlomi Ron
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Sometimes you need to have things simmer longer instead of going out with a full-blown splash. Exactly two years ago, the metaverse was all the rage. Those “virtual worlds in which users represented by avatars interact, usually in 3D” (Wikipedia). At times it felt like that virtual living would encompass every aspect of our lives…

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How Can Brands Combat Misinformation With Ethical AI?
How Can Brands Combat Misinformation With Ethical AI?
 How Can Brands Combat Misinformation With Ethical AI? 366 222 Shlomi Ron
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As a visual storyteller, I bet one of the most troubling areas you’re grappling with these days is on one hand the rise of misinformation in the age of AI, and ways you can protect your brand integrity. Transparency and trust go a long way. In this spirit, I created the cover visual with ChatGPT4 envisioning a…

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Podcasting turns 20. Read full story and my practical tips.
Podcasting Turns 20!
 Podcasting Turns 20! 366 222 Shlomi Ron
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Did you know that February 2024 marked 20 years since podcasting broke into our lives? Crazy isn’t it? First, let’s demystify the common belief that because podcasting is typically audio (not always), is not part of visual storytelling. The way I look at it, there is no requirement that you need to see stories with…

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Visual Narratives: Driving Innovation Between The U.S. And Latin America
 Visual Narratives: Driving Innovation Between The U.S. And Latin America 366 222 Shlomi Ron
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Speaking about location, you want to consider the place where your story takes place as an important character affecting emotional perceptions of your entire plot. Can you imagine the movie Breakfast at Tiffany’s (1961) not taking place in New York? Or the first Rocky (1976) – not in Philadelphia? Miami’s story is no different. Due to Miami’s location…

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Needs Vs. Wants
 Needs Vs. Wants 366 222 Shlomi Ron
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When I mentor startup founders I often start by asking them what is the core problem they’re trying to solve. Yep! There is a pitch deck slide for it. Sometimes I get a very clear answer that tightly ties a clear burning pain point to a distinct customer persona. Yet, often founders tend to describe…

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What Is False Cause Fallacy?
What is A False Cause Fallacy?
 What is A False Cause Fallacy? 1024 621 Shlomi Ron
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Do you know that “early December feeling” when you’re in a crazy sprint mode to cross off as many items off your list, while savoring that so close sweet reward of taking time off during the holidays? Well, I had those warm and fuzzy vibes, too, until… One morning early last month, I discovered that…

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Want Meaningful Stories? Find Your Passion
 Want Meaningful Stories? Find Your Passion 1024 621 Shlomi Ron
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I often talk about how to make stories more impactful using various techniques from brand strategy, workflows, tools, people, and themes. True, all these elements are important. Yet, there is one element, we usually take for granted when telling stories, but is quite a deal breaker. Your passion! Regardless of the platform, when you tell…

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