Over half of all new businesses fail in their first 5 years! Why? No market need. Translation: businesses don’t know how to craft and vet a compelling business story. The Visual Storytelling Institute (VSI) is the only visual marketing think tank that helps business leaders combine the power of storytelling with the effectiveness of visual media – in order to achieve profitable customer engagements.

What we offer

VSI provides visual storytelling workshops, one-on-one coaching featuring its signature My Visual Story 9-step Framework, consulting, conferences and thought leadership to educate marketers, entrepreneurs and students on how to articulate, visualize and distribute their BIG stories. From story development around your customer’s core problem, visual story production (e.g., video explainers, 360 videos, augmented reality, and brand design) to storytelling distribution strategy across channels and stages of the buying journey.

Watch our 360 video

Our training programs include:

Corporate Workshops

How to emotionally connect with
audiences through visual stories

Growth Hacking Workshops

How to achieve exponential growth
through visual growth hacking

Academic Workshops

How to deliver a new product to market
through visual storytelling

What is Visual Storytelling?

“Visual Storytelling is a marketing strategy that leverages compelling narratives, placing your customer at the heart of the story, staged with an emotional visual media experience and effectively distributed across your buyer’s journey – in order to empower customers’ lives and drive business results.”

-Shlomi Ron

Upcoming events

October 25, 2017

Registration is now open for our Visual Storytelling Xperience full-semester course

Get our EARLY BIRD PRICING for our Visual Storytelling course starting on Oct 25th at The Idea Center, Miami Dade College.

October 31, 2017

Ever wondered why social listening is the secret sauce for crafting an authentic visual storytelling strategy?

Read Shlomi Ron’s thoughts and sign-up to get FREE his upcoming video conversation with David Berkowitz, Chief Strategy Officer at Sysomos.

Follow our visual stories

“Feedback from the group has been all positive. Everyone both enjoyed the workshop and felt like they got something very valuable. I’m confident that we will put the tools and this new way of thinking into practice in the coming year as we do more with video on our external website and our internal initiatives.”

Anna Weaver
Content Manager, RTI International