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How Visual Storytelling Can Drive Social Impact Innovation
How Visual Storytelling Can Drive Social Impact Innovation
 How Visual Storytelling Can Drive Social Impact Innovation 1024 621 Shlomi Ron
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Since it’s Thanksgiving week, and we’re all in the spirit of giving and serving others, today I’d like to talk about social impact innovation. You’ll likely come across this term as simply “Social Innovation.” Social innovation refers to the design and implementation of new solutions that imply conceptual, process, product, or organizational change, which ultimately…

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How Does AI Democratize Volumetric Videos for Brands
 How Does AI Democratize Volumetric Videos for Brands 366 222 Shlomi Ron
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If you recall back in May of last year I shared with you a podcast episode titled What is Volumetric Storytelling? In which, I talked with Elizabeth Baron, Enterprise Solutions Executive at Unity. As a refresher, Wikipedia defines Volumetric capture or volumetric video Is a technique that captures a three-dimensional space, such as a location or…

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How to Tell A Memorable Story
 How to Tell A Memorable Story 366 222 Shlomi Ron
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As you’re spreading your brand narrative far and wide, do you sometimes have trouble coming up with ways to tell memorable stories? Yep! Those stories that stuck in your mind, and even years later you still find yourself sharing them with people How to Tell A Memorable Story When you look at the various ways…

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How Do Architects Design Metaverse Experiences?
How Do Architects Design Metaverse Experiences?
 How Do Architects Design Metaverse Experiences? 366 222 Shlomi Ron
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With all the recent hype over immersive storytelling, looking at how brands put together production teams, I was wondering how do architects design metaverse experiences? From a visual storytelling perspective I find this question as a fascinating illustration of how skills get adapted around emerging technologies. Since the metaverse broke out a year ago, we’ve…

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What is conversational video?
What is Conversational Video?
 What is Conversational Video? 366 222 Shlomi Ron
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  “We define conversational video as being the capture of an authentic narrative or point of view or piece of knowledge – given by a living human being that is based on their authentic experience be it historical or professional skill they have– they’re imparting person-to-person.” -Stephen SmithCofounder & CEOStoryFile Do you have a loved…

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What is Branded Entertainment?
What is Branded Entertainment?
 What is Branded Entertainment? 366 222 Shlomi Ron
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First off, what is Branded Entertainment? “For us, it’s true original content that is being financed or co-produced with a brand partner for the purpose of entertaining an individual.” -Chris Stefanyk Head of Global Brand Partnerships, Wattpad If you’re looking at the landscape of visual storytelling you may find two core areas: Branded Content, that…

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What happens when form meets function?
What Happens when Form Meets Function?
 What Happens when Form Meets Function? 366 222 Shlomi Ron
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I bet you’ve already heard the statement “Form follows function” quite a lot in your career. This principle of design is associated with late 19th and early 20th-century architecture and industrial design in general, which states that the shape of a building or object should primarily relate to its intended function or purpose (Wikipedia). Now…

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Are you creating ads or visual stories
Are You Creating Ads or Visual Stories?
 Are You Creating Ads or Visual Stories? 366 222 Shlomi Ron
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Are you creating ads or visual stories? Through your customer’s eyes each carries a complete different experience. For context, let’s look at my back story I typically start my talks and workshops by sharing the back story behind starting the Visual Storytelling Institute. I always start off by saying: “Pay attention to your side hustles.…

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How to create your first nft?
How to create your first NFT?
 How to create your first NFT? 366 222 Shlomi Ron
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Have you figured out your summer plans yet? Well, beyond the important downtime we all deserve after such a roller coaster of a year, summer is also a great time for experimentation. If you recall a few weeks ago I talked about the basics of NFT (Non-Fungible Token) that has created quite a buzz in…

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How brands can tell long-form visual stories?
How Brands Can Tell Long-Form Visual Stories?
 How Brands Can Tell Long-Form Visual Stories? 366 222 Nina Jacobsen
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A long-form video, according to Google, is any video that is longer than 10 minutes.  Due to the rising communication noise, there is a misconception among marketers that your visual stories need to be short and catchy in order to capture people’s attention fast. This is especially true if your goal is to drive brand…

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