Videos

Learn how to visualize your story using videos.

How brands can tell long-form visual stories?
How Brands Can Tell Long-Form Visual Stories?
How Brands Can Tell Long-Form Visual Stories? 366 222 Nina Jacobsen

A long-form video, according to Google, is any video that is longer than 10 minutes.  Due to the rising communication noise, there is a misconception among marketers that your visual stories need to be short and catchy in order to capture people’s attention fast. This is especially true if your goal is to drive brand…

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How to come up with great visual stories?
How to Come Up with Great Visual Stories?
How to Come Up with Great Visual Stories? 366 222 Shlomi Ron

How do you come up with story ideas to bring to life your brand narrative? Finding inspiration to support your brand’s goals, while at the same time satisfy your audience’s needs – could be tough. But it doesn’t have to be. Take for example, how I came up with the idea for the Brand Storytelling…

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Why You Should Use B-Roll in Your Visual Storytelling
Why You Should Use B-Roll in Your Visual Storytelling
Why You Should Use B-Roll in Your Visual Storytelling 366 222 Shlomi Ron

It was a nice Sunday afternoon, my wife and I were walking down the street on Miracle Mile in Coral Gables, FL. People were walking around, some relaxing on benches, families strolling with their kids, and others enjoying late lunch in the many outdoor restaurants that lined up the street. We were on our way…

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How to Personalize Visual Stories without Creeping Out Your Audience?
How to Personalize Visual Stories Without Creeping Out Your Audience?
How to Personalize Visual Stories Without Creeping Out Your Audience? 366 219 Shlomi Ron

With the tremendous growth in the AI market which is projected to reach US$ 202.57 Billions by 2026 (Fortune Business Insights), and contribute up to $15.7 trillion to the global economy by 2030 (PWC) – it’s time to stop and think about some of the implications for visual storytellers. There is a very interesting paradox…

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Why meaningful details drive great stories?
What is Total Acuity?
What is Total Acuity? 366 219 Shlomi Ron

What is Total Acuity? “Acuity means sharpness of vision or the ability to perceive details. When your story includes details your audience truly cares about, attention spikes, then emotional empathy builds up that gradually turns into trust and behavior change.” -Shlomi Ron CEO, Visual Storytelling Institute “It just spoke to me” responded an art collector…

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How to manage visual stories at scale?
How to Manage Visual Stories at Scale?
How to Manage Visual Stories at Scale? 366 219 Shlomi Ron

The ‘Visual Economy’ is gaining momentum as companies across industries increasingly understand the power that visual assets hold – to inform, entertain and engage customers in incredibly personal, memorable and valuable ways. Today, images and video content account for a huge majority of internet data – and for good reason as 91% of media consumers…

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How to tell a story through video?
How to Tell a Story through Video?
How to Tell a Story through Video? 366 218 Shlomi Ron

How are you using video to tell compelling stories in your marketing strategy?  Video might be an already central piece in your marketing program and you’re seeing great results. But maybe you have used it sporadically and still have questions, or you know you should get on the video bandwagon but confused with all the…

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How to tell stories using cryptoart?
How to Tell Stories Using Cryptoart?
How to Tell Stories Using Cryptoart? 366 218 Shlomi Ron

As you know, I try to bring visual storytellers with fresh perspectives on our Visual Storytelling Today podcast. I’m sure you’ve all heard a lot about Blockchain. The topic is loaded with a lot of misinformation. So in this episode, I figured to tackle Blockchain from a visual storytelling perspective. In this episode, I speak…

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Top 10 Stories Every Business Should Tell
Top 10 Stories Every Business Should Tell 366 218 Shlomi Ron

What types of stories are you telling as part of your overall visual storytelling strategy? I often receive questions from clients and students after working hard to nail down their unique Brand Narrative statement, they ask “Now what?” As you may know, a Brand Narrative is only the beginning. It’s like deciding on the style…

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How to Create Visual Stories Without an Artist?
How to Create Visual Stories Without an Artist? 366 218 Shlomi Ron

Ever wondered why visual storytelling is critical than ever? The primary rationale goes like this: Visual content is already king with 80% of marketers use visual assets in their social media marketing. Video (63%), alone, has also surpassed blogging (60%) in usage as a social media marketing asset (2018 Social Media Marketing Industry Report). This…

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