Videos

Learn how to visualize your story using videos.

How Do Architects Design Metaverse Experiences?
How Do Architects Design Metaverse Experiences?
How Do Architects Design Metaverse Experiences? 366 222 Shlomi Ron

With all the recent hype over immersive storytelling, looking at how brands put together production teams, I was wondering how do architects design metaverse experiences? From a visual storytelling perspective I find this question as a fascinating illustration of how skills get adapted around emerging technologies. Since the metaverse broke out a year ago, we’ve…

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What is conversational video?
What is Conversational Video?
What is Conversational Video? 366 222 Shlomi Ron

  “We define conversational video as being the capture of an authentic narrative or point of view or piece of knowledge – given by a living human being that is based on their authentic experience be it historical or professional skill they have– they’re imparting person-to-person.” -Stephen SmithCofounder & CEOStoryFile Do you have a loved…

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What is Branded Entertainment?
What is Branded Entertainment?
What is Branded Entertainment? 366 222 Shlomi Ron

“For us, it’s true original content that is being financed or co-produced with a brand partner for the purpose of entertaining an individual.” -Chris Stefanyk Head of Global Brand Partnerships, Wattpad If you’re looking at the landscape of visual storytelling you may find two core areas: Branded Content, that is larger in scope and is…

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What happens when form meets function?
What Happens when Form Meets Function?
What Happens when Form Meets Function? 366 222 Shlomi Ron

I bet you’ve already heard the statement “Form follows function” quite a lot in your career. This principle of design associated with late 19th and early 20th century architecture and industrial design in general, which states that the shape of a building or object should primarily relate to its intended function or purpose (Wikipedia). Now…

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Are you creating ads or visual stories
Are You Creating Ads or Visual Stories?
Are You Creating Ads or Visual Stories? 366 222 Shlomi Ron

Are you creating ads or visual stories? Through your customer’s eyes each carries a complete different experience. For context, let’s look at my back story I typically start my talks and workshops by sharing the back story behind starting the Visual Storytelling Institute. I always start off by saying: “Pay attention to your side hustles.…

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How to create your first nft?
How to create your first NFT?
How to create your first NFT? 366 222 Shlomi Ron

Have you figured out your summer plans yet? Well, beyond the important downtime we all deserve after such a roller coaster of a year, summer is also a great time for experimentation. If you recall a few weeks ago I talked about the basics of NFT (Non-Fungible Token) that has created quite a buzz in…

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How brands can tell long-form visual stories?
How Brands Can Tell Long-Form Visual Stories?
How Brands Can Tell Long-Form Visual Stories? 366 222 Nina Jacobsen

A long-form video, according to Google, is any video that is longer than 10 minutes.  Due to the rising communication noise, there is a misconception among marketers that your visual stories need to be short and catchy in order to capture people’s attention fast. This is especially true if your goal is to drive brand…

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How to come up with great visual stories?
How to Come Up with Great Visual Stories?
How to Come Up with Great Visual Stories? 366 222 Shlomi Ron

How do you come up with story ideas to bring to life your brand narrative? Finding inspiration to support your brand’s goals, while at the same time satisfy your audience’s needs – could be tough. But it doesn’t have to be. Take for example, how I came up with the idea for the Brand Storytelling…

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Why You Should Use B-Roll in Your Visual Storytelling
Why You Should Use B-Roll in Your Visual Storytelling
Why You Should Use B-Roll in Your Visual Storytelling 366 222 Shlomi Ron

It was a nice Sunday afternoon, my wife and I were walking down the street on Miracle Mile in Coral Gables, FL. People were walking around, some relaxing on benches, families strolling with their kids, and others enjoying late lunch in the many outdoor restaurants that lined up the street. We were on our way…

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How to Personalize Visual Stories without Creeping Out Your Audience?
How to Personalize Visual Stories Without Creeping Out Your Audience?
How to Personalize Visual Stories Without Creeping Out Your Audience? 366 219 Shlomi Ron

With the tremendous growth in the AI market which is projected to reach US$ 202.57 Billions by 2026 (Fortune Business Insights), and contribute up to $15.7 trillion to the global economy by 2030 (PWC) – it’s time to stop and think about some of the implications for visual storytellers. There is a very interesting paradox…

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