What is Total Acuity?
“Acuity means sharpness of vision
or the ability to perceive details.
When your story includes details
your audience truly cares about,
then emotional empathy builds up
that gradually turns into trust
and behavior change.”
CEO, Visual Storytelling Institute
We all carry a storytelling mind that uses stories to make sense of the world. This book explores this innate ability to develop detail-rich visual stories that vividly illustrate the power of visual storytelling – the next generation’s marketing approach.
The logic is simple: The more meaningful details your story carries, the stronger propensity for your customer to see herself in your story, trust your message and act on your call-to-action.
These short stories will introduce you – the marketer or entrepreneur – to three storytelling channels: (i) A series of ordinary but true stories, (ii) supported with illustrative visuals that demonstrate visual storytelling principles, and (iii) actionable lessons from each story that you could easily apply to your business.
Author, Shlomi Ron offers readers a fresh learning experience that goes beyond the typical business book format by providing relatable stories with powerful visual storytelling principles. Shlomi draws from his rich experience as the CEO of the Visual Storytelling Institute, helping clients rise above the communication noise through visual storytelling consulting, training, and thought leadership programs,
Master the craft of Total Acuity and create detail-rich visual brand stories that will emotionally resonate with your customers, employees, vendors, partners, investors – or any other audience that touches your business.
Beautifully illustrated by Penny Raile
Foreword by Geoffrey Colon, Head of Brand Studio, Microsoft