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visual storytelling

The Landscape of AI Writing Tools
The Landscape of AI Writing Tools
 The Landscape of AI Writing Tools 366 222 Shlomi Ron
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With all the positive and negative hype about AI for creating visual and textual content, I figured I’d share with you my take on how to safely use AI in your writing. In short, my review of the landscape of AI writing tools to elevate your storytelling. I won’t talk about “prompt engineering,” but the…

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What is data storytelling - thumb
What Is Data Storytelling?
 What Is Data Storytelling? 366 222 Shlomi Ron
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What is the first thing that comes to your mind when thinking about “Visual Storytelling?” If you’re likely thinking about compelling stories delivered through videos, photos, illustrations, and podcasts – you’re right. But ever wondered what is data storytelling? Guess what, raw data about user behavior visiting your website or sales forecast, could also serve…

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Podcasting turns 20. Read full story and my practical tips.
Podcasting Turns 20!
 Podcasting Turns 20! 366 222 Shlomi Ron
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Did you know that February 2024 marked 20 years since podcasting broke into our lives? Crazy isn’t it? First, let’s demystify the common belief that because podcasting is typically audio (not always), is not part of visual storytelling. The way I look at it, there is no requirement that you need to see stories with…

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Visual Narratives: Driving Innovation Between The U.S. And Latin America
 Visual Narratives: Driving Innovation Between The U.S. And Latin America 366 222 Shlomi Ron
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Speaking about location, you want to consider the place where your story takes place as an important character affecting emotional perceptions of your entire plot. Can you imagine the movie Breakfast at Tiffany’s (1961) not taking place in New York? Or the first Rocky (1976) – not in Philadelphia? Miami’s story is no different. Due to Miami’s location…

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Want Meaningful Stories? Find Your Passion
 Want Meaningful Stories? Find Your Passion 1024 621 Shlomi Ron
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I often talk about how to make stories more impactful using various techniques from brand strategy, workflows, tools, people, and themes. True, all these elements are important. Yet, there is one element, we usually take for granted when telling stories, but is quite a deal breaker. Your passion! Regardless of the platform, when you tell…

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How To Use AI to Augment Your Visual Storytelling
 How To Use AI to Augment Your Visual Storytelling 1024 621 Shlomi Ron
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Since AI broke out into our lives almost a year ago when OpenAI released ChatGPT, the entire tech market went wild to introduce new AI tools for a wide range of use cases in almost every sector imaginable. For us, visual storytellers, AI offers a versatile “Swiss Knife” that can support the entire creative process;…

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Taking a Forest View at Visual Storytelling
 Taking a Forest View at Visual Storytelling 1024 621 Shlomi Ron
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The other day I had this mental exercise that made me think hard about the implications for visual storytellers looking at our changing landscape. No one knows for sure, but here’s my take. First, let’s look at the numbers Even before dreaming of going live, 60-70 percent of content produced by B2B companies goes unused due to irrelevancy (SiriusDecisions).…

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My office
From Idea to Inbox: Discover the Process Behind My Newsletter
 From Idea to Inbox: Discover the Process Behind My Newsletter 1024 621 Shlomi Ron
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I often get asked how I come up with a new story every week. What is my creative process? What are the challenges vs. happy moments? Earlier, I provided some details in a previous story in My Backstage Story but here is the full process. First, some background I started the Visual Storytelling Newsletter six years ago.…

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How Can Brands Use Pets In Visual Storytelling to Create Emotional Connections?
How Can Brands Use Pets In Visual Storytelling to Create Emotional Connections?
 How Can Brands Use Pets In Visual Storytelling to Create Emotional Connections? 366 222 Shlomi Ron
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Do you find yourself walking down the street, and as soon you see someone taking out their dog for a walk – can’t resist the emotional surge to come over and shower the pet with love? Advertisers – including non-pet brands – have been using pets in their advertising for a long time for exactly…

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What's all the fuss with ChatGPT?
What’s All the Fuss With ChatGPT?
 What’s All the Fuss With ChatGPT? 366 222 Shlomi Ron
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No doubt, OpenAI’s ChatGPT AI tool is a watershed moment that is bound to impact many sectors, including marketing and the way we tell stories. You may wonder, what’s all the fuss with ChatGPT? I don’t know what it was, the pandemic? A normal evolution? Or the combination of both. However, in the past two…

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