visual storytelling

Podcasting turns 20. Read full story and my practical tips.
Podcasting Turns 20!
Podcasting Turns 20! 366 222 Shlomi Ron

Did you know that February 2024 marked 20 years since podcasting broke into our lives? Crazy isn’t it? First, let’s demystify the common belief that because podcasting is typically audio (not always), is not part of visual storytelling. The way I look at it, there is no requirement that you need to see stories with…

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Visual Narratives: Driving Innovation Between The U.S. And Latin America
Visual Narratives: Driving Innovation Between The U.S. And Latin America 366 222 Shlomi Ron

Speaking about location, you want to consider the place where your story takes place as an important character affecting emotional perceptions of your entire plot. Can you imagine the movie Breakfast at Tiffany’s (1961) not taking place in New York? Or the first Rocky (1976) – not in Philadelphia? Miami’s story is no different. Due to Miami’s location…

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Want Meaningful Stories? Find Your Passion
Want Meaningful Stories? Find Your Passion 1024 621 Shlomi Ron

I often talk about how to make stories more impactful using various techniques from brand strategy, workflows, tools, people, and themes. True, all these elements are important. Yet, there is one element, we usually take for granted when telling stories, but is quite a deal breaker. Your passion! Regardless of the platform, when you tell…

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How To Use AI to Augment Your Visual Storytelling
How To Use AI to Augment Your Visual Storytelling 1024 621 Shlomi Ron

Since AI broke out into our lives almost a year ago when OpenAI released ChatGPT, the entire tech market went wild to introduce new AI tools for a wide range of use cases in almost every sector imaginable. For us, visual storytellers, AI offers a versatile “Swiss Knife” that can support the entire creative process;…

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Taking a Forest View at Visual Storytelling
Taking a Forest View at Visual Storytelling 1024 621 Shlomi Ron

The other day I had this mental exercise that made me think hard about the implications for visual storytellers looking at our changing landscape. No one knows for sure, but here’s my take. First, let’s look at the numbers Even before dreaming of going live, 60-70 percent of content produced by B2B companies goes unused due to irrelevancy (SiriusDecisions).…

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My office
From Idea to Inbox: Discover the Process Behind My Newsletter
From Idea to Inbox: Discover the Process Behind My Newsletter 1024 621 Shlomi Ron

I often get asked how I come up with a new story every week. What is my creative process? What are the challenges vs. happy moments? Earlier, I provided some details in a previous story in My Backstage Story but here is the full process. First, some background I started the Visual Storytelling Newsletter six years ago.…

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How Can Brands Use Pets In Visual Storytelling to Create Emotional Connections?
How Can Brands Use Pets In Visual Storytelling to Create Emotional Connections?
How Can Brands Use Pets In Visual Storytelling to Create Emotional Connections? 366 222 Shlomi Ron

Do you find yourself walking down the street, and as soon you see someone taking out the their dog for a walk – can’t resist the emotional surge come over and shower the pet with love? Advertisers – including non-pet brands – have been using pets in their advertising for a long time for exactly…

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What's all the fuss with ChatGPT?
What’s All the Fuss With ChatGPT?
What’s All the Fuss With ChatGPT? 366 222 Shlomi Ron

No doubt, OpenAI’s ChatGPT AI tool is a watershed moment that is bound to impact many sectors, including marketing and the way we tell stories. You may wonder, what’s all the fuss with ChatGPT? I don’t know what it was, the pandemic? A normal evolution? Or the combination of both. However, in the past two…

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What Inspires You To Take A Photo?
What Inspires You To Take A Photo? 366 222 Shlomi Ron

With everybody using their phones to snap photos, have you ever stopped to think what inspired you to stop and take that photo? As visual storytellers, one of the most fun activities is to take photos using our phone. It’s convenient, immediate, and on-the-go. I have recently talked about our unique superpower to use our…

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How to Tell A Memorable Story
How to Tell A Memorable Story 366 222 Shlomi Ron

As you’re spreading your brand narrative far and wide, do you sometimes have trouble coming up with ways to tell memorable stories? Yep! Those stories that stuck in your mind, and even years later you still find yourself sharing them with people How to Tell A Memorable Story When you look at the various ways…

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