Visual Storytelling Today

Visual Storytelling Today is a monthly live video show, where every month we interview a notable visual storyteller. Visual Storytelling Today is your #1 source for the latest actionable visual storytelling ideas you can apply to your business today. Below you can watch all of our past shows and read supporting blog posts.

How Brands Can Create A Meaningful Metaverse Strategy?
How Brands Can Create A Meaningful Metaverse Strategy? 366 222 Shlomi Ron

“I always tell brands, you have to think about three things when you want to enter the metaverse: 1) Gamification: can you gamify your brand? 2) Geolocation: who else is there? Who is your neighbor? Another brand? Celebrity? And 3) Context: Is there a special event happening you can leverage?” -Dirk Lueth Co-founder, Uplandme, Inc.…

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How to Use Sponsored Films to Drive Brand Purpose?
How to Use Sponsored Films to Drive Brand Purpose? 366 222 Shlomi Ron

What is brand purpose? “You really need to have a brand purpose that an organization can buy into and believes in. Then from there, you take it to the marketplace in all the tactical ways that we know work, but you think about the tactical component not just being about you the company but about…

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What is Branded Entertainment?
What is Branded Entertainment?
What is Branded Entertainment? 366 222 Shlomi Ron

“For us, it’s true original content that is being financed or co-produced with a brand partner for the purpose of entertaining an individual.” -Chris Stefanyk Head of Global Brand Partnerships, Wattpad If you’re looking at the landscape of visual storytelling you may find two core areas: Branded Content, that is larger in scope and is…

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Cinematic Brand Videos
How to Create Cinematic Brand Videos?
How to Create Cinematic Brand Videos? 335 222 Shlomi Ron

“At the pure form, cinematic is approaching a project with the idea of thoughtfulness, with the resources, not just hey let’s point the camera on that thing, roll on it and move on. It’s setting up lights, building a scene, building a move, building a look – all these characteristics you see in a movie.“…

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What is a Minimalist Video?
What is a Minimalist Video?
What is a Minimalist Video? 366 222 Shlomi Ron

“Whether you do minimalist video or not, a great way to train your team to think creatively is to give them a defined sandbox to play. Because if you can come up with great ideas in a small sandbox, think how big they can make them when you expand the sandbox.“ -George Hammer, former Chief…

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What is Virtual Sales Storytelling?
What is Virtual Sales Storytelling?
What is Virtual Sales Storytelling? 366 222 Shlomi Ron

The pandemic’s impact on the workplace in the past year has been radical. Check out the latest figures. The Future of Jobs Survey finds that 50% of employers will accelerate the automation of their work, while over 80% are set to expand the digitization of their work processes. Over 190 million lost jobs worldwide, 52%…

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What is virtual cinema?
What is Virtual Cinema?
What is Virtual Cinema? 366 222 Shlomi Ron

Can you guess what was COVID’s toll on movie theaters’ ticket sales in 2020? Nope! Guess much higher. Are you sitting down? Due to nationwide lockdowns, movie theaters have been closed, festivals have been cancelled or postponed, and film releases have been indefinitely rescheduled. The result: US Ticket sales plummeted 80% to $2.28 billion, from…

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How to Use Visual Storytelling in Regional Marketing?
How to Use Visual Storytelling in Regional Marketing? 366 222 Shlomi Ron

Do you market your products globally? If so, how do you customize your visual storytelling strategy to local markets? I often talk with clients about the importance of adapting your visual story to your actual customer experience to maximize response. Makes sense, right? But you’d be surprised how easy it’s for a global brand to…

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What is food storytelling?
What is Food Storytelling?
What is Food Storytelling? 366 222 Shlomi Ron

I have always been intrigued by food storytelling. For one reason, I like to cook and in fact I am the chef in my house 🙂 I confess, I was also one of the many that in the past year got swept by the baking craze. I enjoy exploring variety of food genres from comfort…

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How to Bring A Story To Life With Illustration?
How to Bring A Story To Life With Illustration?
How to Bring A Story To Life With Illustration? 366 222 Shlomi Ron

I believe people respond better when they can see their personal stories mirrored in a meaningful visual story. That’s why I was super excited to speak with Agnes Lee, a New York Times’ illustrator, I have been closely following her simple yet meaning-rich illustrations on the Metropolitan Diary section. She will tell you more about…

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