Umberto Eco: “To survive, you must tell stories.”




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4 Types of Stories That Form Meanings and Behavior
4 Types of Stories That Form Meanings and Behavior 366 222 Shlomi Ron

It was the summer of 2002, and I was living in the Chelsea area in New York. Yep, right on 14th and 7th avenue, a short walk to the famed Chelsea Market. That was years before the launch of The High Line and Google taking over the entire block that forever changed the entire vibes…

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How_to_tell_stories_like_a_media_company?
How to Tell Visual Stories Like A Media Company?
How to Tell Visual Stories Like A Media Company? 366 222 Shlomi Ron

I have recently listened to one CMO Moves episode where host, Nadine Dietz dedicated the show to Inside Adweek – What Moves Editorial Co-Leaders Lisa Granatstein and Stephanie Paterik? Listening to the show I was intrigued by the stories Stephanie shared about her journey building an award-winning multimedia storytelling lab with a heavy focus on…

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How Do Stories Shape Reality?
How Do Stories Shape Reality? 366 222 Shlomi Ron

Unlike narrow-focused business podcasts, I am a great believer that in this day and age, it’s important to talk to not only people in your industry but to people outside your industry to get fresh perspectives. This is where true innovation comes from and this is my programming strategy for the Visual Storytelling Today podcast.…

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Why Algorithms Stand Between Your Stories And Your Audience?
Why Algorithms Stand Between Your Stories And Your Audience?
Why Algorithms Stand Between Your Stories And Your Audience? 366 222 Shlomi Ron

How do algorithms influence your story development and promotions? The grand vision of the Internet used to be offering an open stage for people to share their voices and be heard with no gatekeepers. That was fine in the first few years. But then content grew so much, so search engines started using algorithms to…

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How to deal with unexpected villains in your story?
How to Deal with “Unexpected Villains” in Your Story?
How to Deal with “Unexpected Villains” in Your Story? 366 222 Shlomi Ron

It was a Thursday late morning, I was just entering the I-95 South from Ft. Lauderdale down to Miami, after a client meeting. With the music blasting, I heard a faint ting sound that definitely was not part of the music I thought. I didn’t make much of it as I was more focusing on…

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"Yonkeros" - Jaime Permuth
What Makes A Photo Tells A Story?
What Makes A Photo Tells A Story? 366 219 Shlomi Ron

In this episode, I chat with Jaime Permuth, an award-winning photographer and professor at the School of Visual Arts in New York. With the tremendous growth in photo sharing – globally, people share 95 million photos on Instagram every day! – I am often asked how can you tell a story in a single photo? I…

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What is Inclusive Storytelling?
What is Inclusive Storytelling? 366 219 Shlomi Ron

With the holiday season upon us and with it, the holiday spirit that makes this time of year more special, more introspective, grateful and generous – how can you extend these feelings to the rest of the year? This is especially true in our fractious times when finding narrative strings that unite us – have…

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How to Personalize Visual Stories without Creeping Out Your Audience?
How to Personalize Visual Stories Without Creeping Out Your Audience?
How to Personalize Visual Stories Without Creeping Out Your Audience? 366 219 Shlomi Ron

With the tremendous growth in the AI market which is projected to reach US$ 202.57 Billions by 2026 (Fortune Business Insights), and contribute up to $15.7 trillion to the global economy by 2030 (PWC) – it’s time to stop and think about some of the implications for visual storytellers. There is a very interesting paradox…

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Why meaningful details drive great stories?
What is Total Acuity?
What is Total Acuity? 366 219 Shlomi Ron

What is Total Acuity? “Acuity means sharpness of vision or the ability to perceive details. When your story includes details your audience truly cares about, attention spikes, then emotional empathy builds up that gradually turns into trust and behavior change.” -Shlomi Ron CEO, Visual Storytelling Institute “It just spoke to me” responded an art collector…

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How to manage visual stories at scale?
How to Manage Visual Stories at Scale?
How to Manage Visual Stories at Scale? 366 219 Shlomi Ron

The ‘Visual Economy’ is gaining momentum as companies across industries increasingly understand the power that visual assets hold – to inform, entertain and engage customers in incredibly personal, memorable and valuable ways. Today, images and video content account for a huge majority of internet data – and for good reason as 91% of media consumers…

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