“To survive, you must tell stories”

-Umberto Eco




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Why Is VR Becoming the Go-To for Authentic Storytelling?
Why Is VR Becoming the Go-To for Authentic Storytelling?
Why Is VR Becoming the Go-To for Authentic Storytelling? 366 222 Shlomi Ron

Sometimes you need to have things simmer longer instead of going out with a full-blown splash. Exactly two years ago, the metaverse was all the rage. Those “virtual worlds in which users represented by avatars interact, usually in 3D” (Wikipedia). At times it felt like that virtual living would encompass every aspect of our lives…

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How Can Brands Combat Misinformation With Ethical AI?
How Can Brands Combat Misinformation With Ethical AI?
How Can Brands Combat Misinformation With Ethical AI? 366 222 Shlomi Ron

As a visual storyteller, I bet one of the most troubling areas you’re grappling with these days is on one hand the rise of misinformation in the age of AI, and ways you can protect your brand integrity. Transparency and trust go a long way. In this spirit, I created the cover visual with ChatGPT4 envisioning a…

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Podcasting turns 20. Read full story and my practical tips.
Podcasting Turns 20!
Podcasting Turns 20! 366 222 Shlomi Ron

Did you know that February 2024 marked 20 years since podcasting broke into our lives? Crazy isn’t it? First, let’s demystify the common belief that because podcasting is typically audio (not always), is not part of visual storytelling. The way I look at it, there is no requirement that you need to see stories with…

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Visual Narratives: Driving Innovation Between The U.S. And Latin America
Visual Narratives: Driving Innovation Between The U.S. And Latin America 366 222 Shlomi Ron

Speaking about location, you want to consider the place where your story takes place as an important character affecting emotional perceptions of your entire plot. Can you imagine the movie Breakfast at Tiffany’s (1961) not taking place in New York? Or the first Rocky (1976) – not in Philadelphia? Miami’s story is no different. Due to Miami’s location…

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Needs Vs. Wants
Needs Vs. Wants 366 222 Shlomi Ron

When I mentor startup founders I often start by asking them what is the core problem they’re trying to solve. Yep! There is a pitch deck slide for it. Sometimes I get a very clear answer that tightly ties a clear burning pain point to a distinct customer persona. Yet, often founders tend to describe…

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What Is False Cause Fallacy?
What is A False Cause Fallacy?
What is A False Cause Fallacy? 1024 621 Shlomi Ron

Do you know that “early December feeling” when you’re in a crazy sprint mode to cross off as many items off your list, while savoring that so close sweet reward of taking time off during the holidays? Well, I had those warm and fuzzy vibes, too, until… One morning early last month, I discovered that…

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Want Meaningful Stories? Find Your Passion
Want Meaningful Stories? Find Your Passion 1024 621 Shlomi Ron

I often talk about how to make stories more impactful using various techniques from brand strategy, workflows, tools, people, and themes. True, all these elements are important. Yet, there is one element, we usually take for granted when telling stories, but is quite a deal breaker. Your passion! Regardless of the platform, when you tell…

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How Visual Storytelling Can Drive Social Impact Innovation
How Visual Storytelling Can Drive Social Impact Innovation
How Visual Storytelling Can Drive Social Impact Innovation 1024 621 Shlomi Ron

Since it’s Thanksgiving week, and we’re all in the spirit of giving and serving others, today I’d like to talk about social impact innovation. You’ll likely come across this term as simply “Social Innovation.” Social innovation refers to the design and implementation of new solutions that imply conceptual, process, product, or organizational change, which ultimately…

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How To Use AI to Augment Your Visual Storytelling
How To Use AI to Augment Your Visual Storytelling 1024 621 Shlomi Ron

Since AI broke out into our lives almost a year ago when OpenAI released ChatGPT, the entire tech market went wild to introduce new AI tools for a wide range of use cases in almost every sector imaginable. For us, visual storytellers, AI offers a versatile “Swiss Knife” that can support the entire creative process;…

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Taking a Forest View at Visual Storytelling
Taking a Forest View at Visual Storytelling 1024 621 Shlomi Ron

The other day I had this mental exercise that made me think hard about the implications for visual storytellers looking at our changing landscape. No one knows for sure, but here’s my take. First, let’s look at the numbers Even before dreaming of going live, 60-70 percent of content produced by B2B companies goes unused due to irrelevancy (SiriusDecisions).…

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