Umberto Eco: “To survive, you must tell stories.”




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How to Personalize Visual Stories without Creeping Out Your Audience?
How to Personalize Visual Stories Without Creeping Out Your Audience?
How to Personalize Visual Stories Without Creeping Out Your Audience? 366 219 Shlomi Ron

With the tremendous growth in the AI market which is projected to reach US$ 202.57 Billions by 2026 (Fortune Business Insights), and contribute up to $15.7 trillion to the global economy by 2030 (PWC) – it’s time to stop and think about some of the implications for visual storytellers. There is a very interesting paradox…

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Why meaningful details drive great stories?
What is Total Acuity?
What is Total Acuity? 366 219 Shlomi Ron

What is Total Acuity? “Acuity means sharpness of vision or the ability to perceive details. When your story includes details your audience truly cares about, attention spikes, then emotional empathy builds up that gradually turns into trust and behavior change.” -Shlomi Ron CEO, Visual Storytelling Institute “It just spoke to me” responded an art collector…

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How to manage visual stories at scale?
How to Manage Visual Stories at Scale?
How to Manage Visual Stories at Scale? 366 219 Shlomi Ron

The ‘Visual Economy’ is gaining momentum as companies across industries increasingly understand the power that visual assets hold – to inform, entertain and engage customers in incredibly personal, memorable and valuable ways. Today, images and video content account for a huge majority of internet data – and for good reason as 91% of media consumers…

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How to tell a story through video?
How to Tell a Story through Video?
How to Tell a Story through Video? 366 218 Shlomi Ron

How are you using video to tell compelling stories in your marketing strategy?  Video might be an already central piece in your marketing program and you’re seeing great results. But maybe you have used it sporadically and still have questions, or you know you should get on the video bandwagon but confused with all the…

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How to tell stories using cryptoart?
How to Tell Stories Using Cryptoart?
How to Tell Stories Using Cryptoart? 366 218 Shlomi Ron

As you know, I try to bring visual storytellers with fresh perspectives on our Visual Storytelling Today podcast. I’m sure you’ve all heard a lot about Blockchain. The topic is loaded with a lot of misinformation. So in this episode, I figured to tackle Blockchain from a visual storytelling perspective. In this episode, I speak…

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The Role of Emotions in Visual Storytelling
The Role of Emotions in Visual Storytelling 366 218 Shlomi Ron

From discussions with clients and colleagues, I am often surprised to learn that they are not aware of the critical role emotions play in shaping customer’s behavior. Merriam-Webster dictionary defines “emotion” as: “A conscious mental reaction (such as anger or fear) subjectively experienced as strong feeling usually directed toward a specific object and typically accompanied…

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What Really Drives Your Social Media Sharing?
What Really Drives Your Social Media Sharing? 366 218 Shlomi Ron

As a visual storyteller the most intuitive place to publish your content is on social media, right? So, are thinking 42% of the world’s population who uses social media. That’s 3.2 billion users worldwide. (Emarsys). Why you may ask? Social networks are today’s digital public piazzas or malls where your audience already hangs out. It’s…

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Top 10 Stories Every Business Should Tell
Top 10 Stories Every Business Should Tell 366 218 Shlomi Ron

What types of stories are you telling as part of your overall visual storytelling strategy? I often receive questions from clients and students after working hard to nail down their unique Brand Narrative statement, they ask “Now what?” As you may know, a Brand Narrative is only the beginning. It’s like deciding on the style…

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How to Create Visual Stories Without an Artist?
How to Create Visual Stories Without an Artist? 366 218 Shlomi Ron

Ever wondered why visual storytelling is critical than ever? The primary rationale goes like this: Visual content is already king with 80% of marketers use visual assets in their social media marketing. Video (63%), alone, has also surpassed blogging (60%) in usage as a social media marketing asset (2018 Social Media Marketing Industry Report). This…

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Don’t let a lack of Persuasion Weaken your Story’s Impact
Don’t let a lack of Persuasion Weaken your Story’s Impact 366 218 Shlomi Ron

What is your persuasion strategy to move your audience into action? Sometimes it’s worth looking back, actually quite back – more than 2000 years ago – when Aristotle shared his timeless persuasion formula in his work Rhetoric. As you can see from the infographic below, Aristotle’s Rhetorical Triangle consists of three persuasion drivers: 1) Ethos…

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