Umberto Eco: “To survive, you must tell stories.”




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Backgrounds in Online Meetings Telling Stories
Backgrounds in Online Meetings Telling Stories 366 222 Shlomi Ron

What’s the deal with all these backgrounds people are using in online meetings? As our social interactions have moved to Zoom and other online meeting platforms, I have recently noticed the interesting use of virtual backgrounds – as a rich canvas to broadcast our personal brand stories. There are a couple of archetypes that stand…

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A Story of Healthcare Hero From Rome, Italy
A Story of Healthcare Hero From Rome, Italy 366 222 Shlomi Ron

As we all know, Italy was one of the countries that got hurt the most early on when the pandemic broke out in late March. At its peak on April 20th, Italy had 108,000 active cases. We hear a lot about the hard work of health workers, but do we truly understand the magnitude of…

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Why The Devil Is In The Details?
Why The Devil Is In The Details? 366 222 Shlomi Ron

How can you create a compelling story that celebrates that “sweet spot” between what your brand narrative aims for and what your audience wants and needs, especially these days? In my new book, I talk a lot about the importance of developing this important skill I call Total Acuity. “Acuity means sharpness of vision or…

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How stories of underrepresented voices drive social impact?
How Stories Of Underrepresented Voices Drive Social Impact?
How Stories Of Underrepresented Voices Drive Social Impact? 366 222 Shlomi Ron

As the raging pandemic is pulling the rug from under our feet, some voices are less heard than others. To unpack this topic and discuss how stories of underrepresented voices drive social impact, I was excited to have Chris Colbert Founder/CEO at DCP Entertainment. A bit, about Chris. With a passion for connecting audiences with…

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What a difference a year makes
What A Difference A Year Makes
What A Difference A Year Makes 366 222 Shlomi Ron

Early this morning, I have come across this line chart you see below as I was browsing my LinkedIn feed. It just spoke to me. It’s a great illustration of how our storytelling mind works in making sense of our reality to inform our behavior. Yep, that ancient fight or flight survival mechanism. Back in…

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How to adapt your personal and brand stories in uncertain times?
How To Adapt Your Personal & Brand Stories In Uncertain Times?
How To Adapt Your Personal & Brand Stories In Uncertain Times? 366 222 Shlomi Ron

As we’re all locked down at home for a couple of weeks now to slow down the expansion of the coronavirus pandemic, I realized there is a unique storytelling dynamic at play here that begs the question: How do you adapt your personal and brand stories in the New Normal? You see, if you let…

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Brand Storytelling In The Times Of Corona - Webinar
Brand Storytelling In The Times Of Corona
Brand Storytelling In The Times Of Corona 366 222 Shlomi Ron

How are you keeping in physical shape these days? My wife and I used to take a walk around 7 PM every day. In Miami, with its eternal summer weather, it’s the best time to do it as it’s not too hot and there is still mild light out. Soon enough, we realized a lot…

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Peasant Wedding
You’re Cordially Invited to A Peasant Wedding
You’re Cordially Invited to A Peasant Wedding 366 222 Shlomi Ron

I hope you and your family are well and safe during these uncertain times. To give us a little break from the news, I figured I’d share with you something different. In my recent book – Total Acuity – I talk a lot about the importance of details to drive engagement. I use a collection…

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What is Live Sketching? Visual Storytelling Today show
The Art of Live Sketching at Events
The Art of Live Sketching at Events 366 222 Shlomi Ron

In recent years live sketching at events has become quite popular. I’m of course referring to the practice when you see a presenter on stage and on the sidelines you have a visual artist that in real-time brings to life the key ideas into a sketch on canvas. The art of live sketching at events…

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What is Visual Storytelling Photography?
What is Visual Storytelling Photography? 366 222 Shlomi Ron

Take a close look at the photo below. What story are you reading? Where does the story take place? When was the photo taken? Who are the protagonist and other characters? Did any particular detail catch your attention? What is the primary emotion you’re sensing? Do you find any particular perspective expressed? These are all…

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