How to Tell Visual Stories Like A Media Company?


How to Tell Visual Stories Like A Media Company?

How to Tell Visual Stories Like A Media Company? 366 222 Shlomi Ron

I have recently listened to one CMO Moves episode where host, Nadine Dietz dedicated the show to Inside Adweek – What Moves Editorial Co-Leaders Lisa Granatstein and Stephanie Paterik? Listening to the show I was intrigued by the stories Stephanie shared about her journey building an award-winning multimedia storytelling lab with a heavy focus on visuals.

The trigger for me was not just Stephanie’s success story building a Visual Newsroom at Adweek, but more of its timely implications for marketers today.


With the growing popularity of content marketing in recent years, we’ve started seeing more and more brands like Marriott, Verizon or Amex bring their content production in-house, and in essence, operate like media companies.

When you think about it, it makes sense.

With audiences’ growing hunger for fresh and multi-format content from blogs, podcasts, images, videos, newsletters, infographics and more, it’s only logical, that brands would want to drive the content engine in-house to ensure more timely and authentic voice and content flow.

With this in mind, I had a great time chatting with Stephanie about How to Tell Visual Stories Like A Media Company?

Stephanie shared tips and best practices for you, the marketer who plans to start or revamp your in-house visual storytelling operations.

Here are a few questions we discussed:

– How do you define Visual Storytelling as a media executive?

– What was your journey starting the Visual Newsroom at Adweek?

– What storytelling tactics do you use to emotionally connect with your audience?

– Can you share 1-2 success stories and how do you measure success?

– Where do you see the future of visual storytelling is headed? Any particular trends marketers should pay attention to?

– What are your top 3 tips for telling visual stories like a media company?

And much more!

Watch the full video recording of this interview:

On the road?
You can also listen to the audio podcast of this episode.
Subscribe to the Visual Storytelling Today podcast on iTunes or Google Podcasts


I really liked her backstory of how she started the visual newsroom at Adweek from a narrow approach of forming a digital team that covers only digital channels into a unified, multi-channel digital and print team.

It’s a fantastic example, of visual storytelling done right across people, tools, and processes.

Stephanie hired the right people, invested in skill development of existing members, expanded visual newsroom’s tools and reorganized her team operations to support users who are constantly looking for content optimized to the right platform at the right time.

How about you?

Shlomi Ron

Shlomi Ron is the founder and CEO of the Visual Storytelling Institute, a Miami-based think tank with a mission to bring the gospel of visual storytelling from the world of art to more human-centric and purpose-driven marketing. A digital marketing veteran with over 20 years of experience working both on the agency and brand sides for Fortune 100/500 brands such as Nokia, IBM, and American Express. He started VSI to combine his marketing expertise with his passion for visual stories stemming from his interests in classic Italian cinema and managing the estate of video art pioneer, Buky Schwartz. At VSI, he helps brands rise above the communication noise through visual storytelling consulting, training, and thought leadership. Select clients include Estée Lauder, Microsoft, and Cable & Wireless – to name a few. He currently teaches Brand Storytelling at the University of Miami’s Business School. Thought leader and speaker at key marketing conferences. He is also the host of the Visual Storytelling Today podcast, which ranks in the top 10 best business storytelling podcasts on the Web. His book: Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories. Outside work, he is a nascent bread baker, The Moth fan, and longtime fedora wearer likely to jive with his classic Italian cinema interest.

All stories by: Shlomi Ron
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