How To Adapt Your Personal & Brand Stories In Uncertain Times?How To Adapt Your Personal & Brand Stories In Uncertain Times? https://www.visualstorytell.com/wp-content/uploads/2020/04/How-to-adapt-your-story-in-uncertain-times_thumb.png 366 222 Shlomi Ron Shlomi Ron https://secure.gravatar.com/avatar/906bcce31d9695cb030087534b5f0f6e?s=96&d=mm&r=g
- Shlomi Ron
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As we’re all locked down at home for a couple of weeks now to slow down the expansion of the coronavirus pandemic, I realized there is a unique storytelling dynamic at play here that begs the question:
How do you adapt your personal and brand stories in the New Normal? You see, if you let your personal worries take over and the story you tell yourself is negative, how can you expect to tell an inspiring brand story to your employees and customers?
These two stories are closely interconnected.
To unpack this topic, I was excited to have Natalie Kusturic, a Licensed Marriage, And Family Therapist, and Jennifer Hudson, Corporate Communications Strategist at Think Beyond Public Relations – on the recent episode of the Visual Storytelling Today podcast.
There is nothing I more enjoy than bring together people who come from completely different industries to share their unique perspectives about a topic. You get a much richer harmony of ideas about what’s possible without being locked into one school of thought.
Here are a few questions we discussed:
– As a licensed therapist, what is your advice to people on how to adapt their personal stories while struggling with health, social and economic anxieties?
– As a PR expert, how do companies adapt their brand stories – during these unusual times – when communicating with their employees and customers?
– What are the common misconceptions or mistakes people and brands make these days in trying to adapt to the new normal?
– Can you share 1-2 examples you use with your clients or have seen in the industry that demonstrate the right way to adapt personal and brand stories to corona times? Any useful visual storytelling tools?
– What are your thoughts about how people should update their personal and brand stories post-corona after the lockdown and the prolonged social distancing period is over?
And much more!
Watch the full video recording of this interview:
On the road?
You can also listen to the audio podcast of this episode.
Subscribe to the Visual Storytelling Today podcast on iTunes or Google Podcasts
Need help developing your virtual event storytelling strategy to keep engaging your audience during the New Normal?
We create custom branded experiences such as Webinars, conferences, and interviews that truly connect people using video conferencing. Email shlomi_at_visualstorytell_dot_com or all and we’ll talk.
Shlomi Ron is the CEO of the Visual Storytelling Institute (VSI), the primary think tank that brings the gospel of visual storytelling from the world of art into marketing. A digital marketing veteran with over 20 years of experience working both on the agency and brand sides for Fortune 100/500 brands such as Nokia, IBM, and American Express. He started VSI to combine his marketing expertise with his passions for visual stories stemming from interests in classic Italian cinema (cafePellicola.com) and managing the estate of video art pioneer, Buky Schwartz (BukySchwartz.com). At VSI, he helps brands rise above the communication noise through visual storytelling consulting, training, and thought leadership. Select clients include La Mer, RTI International, Cable & Wireless, Pearson Education – to name a few. He currently teaches Brand Storytelling at the University of Miami’s Business School. Thought leader and speaker at key marketing conferences. He is also the host of the Visual Storytelling Today podcast, which ranks in the top 10 best business storytelling podcasts on the Web. His book: Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories. What makes a good story? He always says "The magic happens the moment your brand story mirrors your customer’s personal story." Outside work, he is a nascent bread baker, The Moth fan, and longtime fedora wearer likely to jive with his classic Italian cinema interest.All stories by: Shlomi Ron
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