Story Making

Learn how to develop a consistent business story customized to buyer personas and their stage in the buying cycle.

Brand Storytelling In The Times Of Corona - Webinar
Brand Storytelling In The Times Of Corona
Brand Storytelling In The Times Of Corona 366 222 Shlomi Ron

How are you keeping in physical shape these days? My wife and I used to take a walk around 7 PM every day. In Miami, with its eternal summer weather, it’s the best time to do it as it’s not too hot and there is still mild light out. Soon enough, we realized a lot…

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Peasant Wedding
You’re Cordially Invited to A Peasant Wedding
You’re Cordially Invited to A Peasant Wedding 366 222 Shlomi Ron

I hope you and your family are well and safe during these uncertain times. To give us a little break from the news, I figured I’d share with you something different. In my recent book – Total Acuity – I talk a lot about the importance of details to drive engagement. I use a collection…

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What is Visual Storytelling Photography?
What is Visual Storytelling Photography? 366 222 Shlomi Ron

Take a close look at the photo below. What story are you reading? Where does the story take place? When was the photo taken? Who are the protagonist and other characters? Did any particular detail catch your attention? What is the primary emotion you’re sensing? Do you find any particular perspective expressed? These are all…

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4 Types of Stories That Form Meanings and Behavior
4 Types of Stories That Form Meanings and Behavior 366 222 Shlomi Ron

It was the summer of 2002, and I was living in the Chelsea area in New York. Yep, right on 14th and 7th avenue, a short walk to the famed Chelsea Market. That was years before the launch of The High Line and Google taking over the entire block that forever changed the entire vibes…

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Why Algorithms Stand Between Your Stories And Your Audience?
Why Algorithms Stand Between Your Stories And Your Audience?
Why Algorithms Stand Between Your Stories And Your Audience? 366 222 Shlomi Ron

How do algorithms influence your story development and promotions? The grand vision of the Internet used to be offering an open stage for people to share their voices and be heard with no gatekeepers. That was fine in the first few years. But then content grew so much, so search engines started using algorithms to…

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How to deal with unexpected villains in your story?
How to Deal with “Unexpected Villains” in Your Story?
How to Deal with “Unexpected Villains” in Your Story? 366 222 Shlomi Ron

It was a Thursday late morning, I was just entering the I-95 South from Ft. Lauderdale down to Miami, after a client meeting. With the music blasting, I heard a faint ting sound that definitely was not part of the music I thought. I didn’t make much of it as I was more focusing on…

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What is Inclusive Storytelling?
What is Inclusive Storytelling? 366 219 Shlomi Ron

With the holiday season upon us and with it, the holiday spirit that makes this time of year more special, more introspective, grateful and generous – how can you extend these feelings to the rest of the year? This is especially true in our fractious times when finding narrative strings that unite us – have…

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Top 10 Stories Every Business Should Tell
Top 10 Stories Every Business Should Tell 366 218 Shlomi Ron

What types of stories are you telling as part of your overall visual storytelling strategy? I often receive questions from clients and students after working hard to nail down their unique Brand Narrative statement, they ask “Now what?” As you may know, a Brand Narrative is only the beginning. It’s like deciding on the style…

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Don’t let a lack of Persuasion Weaken your Story’s Impact
Don’t let a lack of Persuasion Weaken your Story’s Impact 366 218 Shlomi Ron

What is your persuasion strategy to move your audience into action? Sometimes it’s worth looking back, actually quite back – more than 2000 years ago – when Aristotle shared his timeless persuasion formula in his work Rhetoric. As you can see from the infographic below, Aristotle’s Rhetorical Triangle consists of three persuasion drivers: 1) Ethos…

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What is StorySelling?
What is StorySelling? 366 218 Shlomi Ron

In a syndicated MasterChef episode – the competitive cooking reality TV show – an inquisitive judge asked an antsy contestant: “So, what have you prepared for us?” Contestant: “This is a very special dish for me. It’s a dish that I cooked my wife for the last Love Holiday. Since I met my wife, we’ve…

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