Story Making

Learn how to develop a consistent business story customized to buyer personas and their stage in the buying cycle.

Rent or own?
Rent or own?
Rent or own? 366 222 Shlomi Ron

What is the first thing that comes to mind when you think about… “social media?” A quick scan of your bag of experiences is maybe bringing up memorable moments of viral posts. Or your journey building up an impressive following size — maybe even being part of those coveted “social unicorns” boasting their blue check…

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How to tell stories in 3D?
How to Tell Stories in 3D?
How to Tell Stories in 3D? 366 222 Shlomi Ron

And it’s a wrap! Last week, I hosted our first ever event in the metaverse via Spatial. It was a great experience with lots of learnings along the way. I’ll share a few lessons that stood out for me. Story Design You want to come up with a theme that is aligned with your brand…

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How to uplift your audience mood in troubling times?
How to Uplift Your Audience Mood in Troubling Times?
How to Uplift Your Audience Mood in Troubling Times? 366 222 Shlomi Ron

It was mid-’70s in the fall. I was in my early teens. I was walking back home from the local market, feeling down. The darkness and chill that fell on my neighborhood didn’t help. My head was having a “storyteller fest” of all the things in my life I felt didn’t work out my way.…

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How Brands Can Create A Meaningful Metaverse Strategy?
How Brands Can Create A Meaningful Metaverse Strategy? 366 222 Shlomi Ron

“I always tell brands, you have to think about three things when you want to enter the metaverse: 1) Gamification: can you gamify your brand? 2) Geolocation: who else is there? Who is your neighbor? Another brand? Celebrity? And 3) Context: Is there a special event happening you can leverage?” -Dirk Lueth Co-founder, Uplandme, Inc.…

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What's all the fuss with the metaverse?
What’s All The Fuss With The Metaverse?
What’s All The Fuss With The Metaverse? 366 222 Shlomi Ron

2021  proved to be quite busy on all fronts including significant tech innovation. Only last April, I published a story titled What’s All The Fuss With NFT? Now I feel it’s time to deconstruct another fuss – drumroll….the metaverse! To be fair, you may also want to check a 2019’s podcast episode I did unpacking How To Tell Stories…

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How to convey ideas visually?
How to Convey Ideas Visually?
How to Convey Ideas Visually? 366 222 Shlomi Ron

Got a powerful idea you want to visualize but don’t know how? Well, here is the backstory behind an infographic I created to express what I see as marketing evolution. You can easily apply to your ideas. You know how it’s like, you notice a shred of evidence here. A few interesting developments there. And…

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How to Use Sponsored Films to Drive Brand Purpose?
How to Use Sponsored Films to Drive Brand Purpose? 366 222 Shlomi Ron

What is brand purpose? “You really need to have a brand purpose that an organization can buy into and believes in. Then from there, you take it to the marketplace in all the tactical ways that we know work, but you think about the tactical component not just being about you the company but about…

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How to Find Your Brand Purpose?
How to Find Your Brand Purpose? 366 222 Shlomi Ron

Did you know that your personal purpose is directly connected to your brand purpose? During the pandemic many experienced a wake up call that changed the old narrative: “work gives you purpose” – to a new vision: “find your purpose and then build work around it.” The pandemic caused 114 million people around the world…

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How I Started My Podcast
How I started My Podcast
How I started My Podcast 366 222 Shlomi Ron

Are you hosting a podcast to show vs. tell your brand purpose? It’s no secret, in recent years podcasts have become a powerful channel to tell meaningful stories that engage audiences, while building brand, and opening opportunities. Interest in audio in general has been surging and further amplified during the pandemic with the Clubhouse craze…

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Cinematic Brand Videos
How to Create Cinematic Brand Videos?
How to Create Cinematic Brand Videos? 335 222 Shlomi Ron

“At the pure form, cinematic is approaching a project with the idea of thoughtfulness, with the resources, not just hey let’s point the camera on that thing, roll on it and move on. It’s setting up lights, building a scene, building a move, building a look – all these characteristics you see in a movie.“…

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