Story Making

Learn how to develop a consistent business story customized to buyer personas and their stage in the buying cycle.

How Brands Can Create A Meaningful Metaverse Strategy?
How Brands Can Create A Meaningful Metaverse Strategy? 366 222 Shlomi Ron

“I always tell brands, you have to think about three things when you want to enter the metaverse: 1) Gamification: can you gamify your brand? 2) Geolocation: who else is there? Who is your neighbor? Another brand? Celebrity? And 3) Context: Is there a special event happening you can leverage?” -Dirk Lueth Co-founder, Uplandme, Inc.…

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What's all the fuss with the metaverse?
What’s All The Fuss With The Metaverse?
What’s All The Fuss With The Metaverse? 366 222 Shlomi Ron

2021  proved to be quite busy on all fronts including significant tech innovation. Only last April, I published a story titled What’s All The Fuss With NFT? Now I feel it’s time to deconstruct another fuss – drumroll….the metaverse! To be fair, you may also want to check a 2019’s podcast episode I did unpacking How To Tell Stories…

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How to convey ideas visually?
How to Convey Ideas Visually?
How to Convey Ideas Visually? 366 222 Shlomi Ron

Got a powerful idea you want to visualize but don’t know how? Well, here is the backstory behind an infographic I created to express marketing evolution. You can easily apply to your ideas. You know how it’s like, you notice a shred of evidence here. A few interesting developments there. And one day in one…

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How to Use Sponsored Films to Drive Brand Purpose?
How to Use Sponsored Films to Drive Brand Purpose? 366 222 Shlomi Ron

What is brand purpose? “You really need to have a brand purpose that an organization can buy into and believes in. Then from there, you take it to the marketplace in all the tactical ways that we know work, but you think about the tactical component not just being about you the company but about…

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How to Find Your Brand Purpose?
How to Find Your Brand Purpose? 366 222 Shlomi Ron

Did you know that your personal purpose is directly connected to your brand purpose? During the pandemic many experienced a wake up call that changed the old narrative: “work gives you purpose” – to a new vision: “find your purpose and then build work around it.” The pandemic caused 114 million people around the world…

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How I Started My Podcast
How I started My Podcast
How I started My Podcast 366 222 Shlomi Ron

Are you hosting a podcast to show vs. tell your brand purpose? It’s no secret, in recent years podcasts have become a powerful channel to tell meaningful stories that engage audiences, while building brand, and opening opportunities. Interest in audio in general has been surging and further amplified during the pandemic with the Clubhouse craze…

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Cinematic Brand Videos
How to Create Cinematic Brand Videos?
How to Create Cinematic Brand Videos? 335 222 Shlomi Ron

“At the pure form, cinematic is approaching a project with the idea of thoughtfulness, with the resources, not just hey let’s point the camera on that thing, roll on it and move on. It’s setting up lights, building a scene, building a move, building a look – all these characteristics you see in a movie.“…

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What is a Minimalist Video?
What is a Minimalist Video?
What is a Minimalist Video? 366 222 Shlomi Ron

“Whether you do minimalist video or not, a great way to train your team to think creatively is to give them a defined sandbox to play. Because if you can come up with great ideas in a small sandbox, think how big they can make them when you expand the sandbox.“ -George Hammer, former Chief…

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What happens when form meets function?
What Happens when Form Meets Function?
What Happens when Form Meets Function? 366 222 Shlomi Ron

I bet you’ve already heard the statement “Form follows function” quite a lot in your career. This principle of design associated with late 19th and early 20th century architecture and industrial design in general, which states that the shape of a building or object should primarily relate to its intended function or purpose (Wikipedia). Now…

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A Story is Like...
A Story is Like…
A Story is Like… 366 222 Shlomi Ron

  Life is like a box of chocolates.You never know what you’re gonna get.”– Forrest Gump How do use comparisons in your visual storytelling? As a visual storyteller, one of your powerful communication tactics – you may even not realize – is comparing one aspect of your business to another aspect in a completely different…

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