Story Making

Learn how to develop a consistent business story customized to buyer personas and their stage in the buying cycle.

How brands can tell long-form visual stories?
How Brands Can Tell Long-Form Visual Stories?
How Brands Can Tell Long-Form Visual Stories? 366 222 Nina Jacobsen

A long-form video, according to Google, is any video that is longer than 10 minutes.  Due to the rising communication noise, there is a misconception among marketers that your visual stories need to be short and catchy in order to capture people’s attention fast. This is especially true if your goal is to drive brand…

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When Storytelling Meets Geo_Thumb
When Storytelling Meets Geography
When Storytelling Meets Geography 366 222 Shlomi Ron

What do you get when you mix together storytelling and geography? I have recently come across Built Story a new mobile app that’s doing just that: creating self-guided tours where each stop is, in essence, a chapter of a larger story you’re telling about your town or other places you’re visiting. Not only that, but…

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It's the little stories_thumb
It’s the Little Stories
It’s the Little Stories 366 222 Shlomi Ron

It was around 6 PM last Monday in Miami. We were having a pasta dinner with a Sicilian bread I baked. Watching the news on my iPad, while, occasionally, glancing up through the windows, whenever passersby were popping up through our heavy green foliage. We got used to seeing hikers, bikers, and dog walkers. It’s…

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Backgrounds in Online Meetings Telling Stories
Backgrounds in Online Meetings Telling Stories 366 222 Shlomi Ron

  What’s the deal with all these backgrounds people are using in online meetings? As our social interactions have moved to Zoom and other online meeting platforms, I have recently noticed the interesting use of virtual backgrounds – as a rich canvas to broadcast our personal brand stories. There are a couple of archetypes that…

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A Story of Healthcare Hero From Rome, Italy
A Story of Healthcare Hero From Rome, Italy 366 222 Shlomi Ron

As we all know, Italy was one of the countries that got hurt the most early on when the pandemic broke out in late March. At its peak on April 20th, Italy had 108,000 active cases. We hear a lot about the hard work of health workers, but do we truly understand the magnitude of…

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Why The Devil Is In The Details?
Why The Devil Is In The Details? 366 222 Shlomi Ron

  How can you create a compelling story that celebrates that “sweet spot” between what your brand narrative aims for and what your audience wants and needs, especially these days? In my new book, I talk a lot about the importance of developing this important skill I call Total Acuity. “Acuity means sharpness of vision…

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How stories of underrepresented voices drive social impact?
How Stories Of Underrepresented Voices Drive Social Impact?
How Stories Of Underrepresented Voices Drive Social Impact? 366 222 Shlomi Ron

As the raging pandemic is pulling the rug from under our feet, some voices are less heard than others. To unpack this topic and discuss how stories of underrepresented voices drive social impact, I was excited to have Chris Colbert Founder/CEO at DCP Entertainment. A bit, about Chris. With a passion for connecting audiences with…

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What a difference a year makes
What A Difference A Year Makes
What A Difference A Year Makes 366 222 Shlomi Ron

  Early this morning, I have come across this line chart you see below as I was browsing my LinkedIn feed. It just spoke to me. It’s a great illustration of how our storytelling mind works in making sense of our reality to inform our behavior. Yep, that ancient fight or flight survival mechanism. Back…

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How to adapt your personal and brand stories in uncertain times?
How To Adapt Your Personal & Brand Stories In Uncertain Times?
How To Adapt Your Personal & Brand Stories In Uncertain Times? 366 222 Shlomi Ron

As we’re all locked down at home for a couple of weeks now to slow down the expansion of the coronavirus pandemic, I realized there is a unique storytelling dynamic at play here that begs the question: How do you adapt your personal and brand stories in the New Normal? You see, if you let…

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Brand Storytelling In The Times Of Corona - Webinar
Brand Storytelling In The Times Of Corona
Brand Storytelling In The Times Of Corona 366 222 Shlomi Ron

  How are you keeping in physical shape these days? My wife and I used to take a walk around 7 PM every day. In Miami, with its eternal summer weather, it’s the best time to do it as it’s not too hot and there is still mild light out. Soon enough, we realized a…

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