Story Telling

Learn how to effectively distribute visual stories across channels and influencers to drive awareness and product/service adoption.

Deconstructing The DeepSeek Story
Deconstructing The DeepSeek Story 824 500 Shlomi Ron

Is your head still spinning from the recent whirlwind drama around DeepSeek? Well, no worries, I’m here for you to deconstruct the whole story to its basic parts and focus only on the key aspects of what happened. Baseline Information Let’s start with labeling the key characters. A foundation AI model – like OpenAI’s ChatGPT or Anthropic’s…

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How to Repackage Your Best Stories
How to Repackage Your Best Stories
How to Repackage Your Best Stories 366 222 Shlomi Ron

As a visual storyteller, I bet you produce a ton of content regularly you often recycle, right? I’m talking about your original content—be it text, audio, images, or videos—that you share on your owned media channels. Those are the channels you fully control such as your blog, email newsletter, mobile app, white paper, webinars, courses,…

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The Landscape of AI Writing Tools
The Landscape of AI Writing Tools
The Landscape of AI Writing Tools 366 222 Shlomi Ron

With all the positive and negative hype about AI for creating visual and textual content, I figured I’d share with you my take on how to safely use AI in your writing. In short, my review of the landscape of AI writing tools to elevate your storytelling. I won’t talk about “prompt engineering,” but the…

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Why Is VR Becoming the Go-To for Authentic Storytelling?
Why Is VR Becoming the Go-To for Authentic Storytelling?
Why Is VR Becoming the Go-To for Authentic Storytelling? 366 222 Shlomi Ron

Sometimes you need to have things simmer longer instead of going out with a full-blown splash. Exactly two years ago, the metaverse was all the rage. Those “virtual worlds in which users represented by avatars interact, usually in 3D” (Wikipedia). At times it felt like that virtual living would encompass every aspect of our lives…

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Needs Vs. Wants
Needs Vs. Wants 366 222 Shlomi Ron

When I mentor startup founders I often start by asking them what is the core problem they’re trying to solve. Yep! There is a pitch deck slide for it. Sometimes I get a very clear answer that tightly ties a clear burning pain point to a distinct customer persona. Yet, often founders tend to describe…

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What Is False Cause Fallacy?
What is A False Cause Fallacy?
What is A False Cause Fallacy? 1024 621 Shlomi Ron

Do you know that “early December feeling” when you’re in a crazy sprint mode to cross off as many items off your list, while savoring that so close sweet reward of taking time off during the holidays? Well, I had those warm and fuzzy vibes, too, until… One morning early last month, I discovered that…

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Want Meaningful Stories? Find Your Passion
Want Meaningful Stories? Find Your Passion 1024 621 Shlomi Ron

I often talk about how to make stories more impactful using various techniques from brand strategy, workflows, tools, people, and themes. True, all these elements are important. Yet, there is one element, we usually take for granted when telling stories, but is quite a deal breaker. Your passion! Regardless of the platform, when you tell…

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How Visual Storytelling Can Drive Social Impact Innovation
How Visual Storytelling Can Drive Social Impact Innovation
How Visual Storytelling Can Drive Social Impact Innovation 1024 621 Shlomi Ron

Since it’s Thanksgiving week, and we’re all in the spirit of giving and serving others, today I’d like to talk about social impact innovation. You’ll likely come across this term as simply “Social Innovation.” Social innovation refers to the design and implementation of new solutions that imply conceptual, process, product, or organizational change, which ultimately…

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Embrace Uncertainty: Jump Right In!
Embrace Uncertainty: Jump Right In!
Embrace Uncertainty: Jump Right In! 366 222 Shlomi Ron

Yesterday I stopped by our local bakery to buy a country bread. Its rustic crust is irresistible. During Covid’s bread baking craze I used to bake my own bread and quite enjoyed it. I don’t eat bread regularly, but occasionally I treat myself to a few pro loaves. I placed the package in the backseat…

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How to create your first nft?
How to create your first NFT?
How to create your first NFT? 366 222 Shlomi Ron

Have you figured out your summer plans yet? Well, beyond the important downtime we all deserve after such a roller coaster of a year, summer is also a great time for experimentation. If you recall a few weeks ago I talked about the basics of NFT (Non-Fungible Token) that has created quite a buzz in…

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