Story Telling

Learn how to effectively distribute visual stories across channels and influencers to drive awareness and product/service adoption.

What is Visual Storytelling Photography?
What is Visual Storytelling Photography? 366 222 Shlomi Ron

Take a close look at the photo below. What story are you reading? Where does the story take place? When was the photo taken? Who are the protagonist and other characters? Did any particular detail catch your attention? What is the primary emotion you’re sensing? Do you find any particular perspective expressed? These are all…

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4 Types of Stories That Form Meanings and Behavior
4 Types of Stories That Form Meanings and Behavior 366 222 Shlomi Ron

It was the summer of 2002, and I was living in the Chelsea area in New York. Yep, right on 14th and 7th avenue, a short walk to the famed Chelsea Market. That was years before the launch of The High Line and Google taking over the entire block that forever changed the entire vibes…

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Why Algorithms Stand Between Your Stories And Your Audience?
Why Algorithms Stand Between Your Stories And Your Audience?
Why Algorithms Stand Between Your Stories And Your Audience? 366 222 Shlomi Ron

How do algorithms influence your story development and promotions? The grand vision of the Internet used to be offering an open stage for people to share their voices and be heard with no gatekeepers. That was fine in the first few years. But then content grew so much, so search engines started using algorithms to…

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How to deal with unexpected villains in your story?
How to Deal with “Unexpected Villains” in Your Story?
How to Deal with “Unexpected Villains” in Your Story? 366 222 Shlomi Ron

It was a Thursday late morning, I was just entering the I-95 South from Ft. Lauderdale down to Miami, after a client meeting. With the music blasting, I heard a faint ting sound that definitely was not part of the music I thought. I didn’t make much of it as I was more focusing on…

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What is Inclusive Storytelling?
What is Inclusive Storytelling? 366 219 Shlomi Ron

With the holiday season upon us and with it, the holiday spirit that makes this time of year more special, more introspective, grateful and generous – how can you extend these feelings to the rest of the year? This is especially true in our fractious times when finding narrative strings that unite us – have…

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How to Personalize Visual Stories without Creeping Out Your Audience?
How to Personalize Visual Stories Without Creeping Out Your Audience?
How to Personalize Visual Stories Without Creeping Out Your Audience? 366 219 Shlomi Ron

With the tremendous growth in the AI market which is projected to reach US$ 202.57 Billions by 2026 (Fortune Business Insights), and contribute up to $15.7 trillion to the global economy by 2030 (PWC) – it’s time to stop and think about some of the implications for visual storytellers. There is a very interesting paradox…

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The Role of Emotions in Visual Storytelling
The Role of Emotions in Visual Storytelling 366 218 Shlomi Ron

From discussions with clients and colleagues, I am often surprised to learn that they are not aware of the critical role emotions play in shaping customer’s behavior. Merriam-Webster dictionary defines “emotion” as: “A conscious mental reaction (such as anger or fear) subjectively experienced as strong feeling usually directed toward a specific object and typically accompanied…

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What Really Drives Your Social Media Sharing?
What Really Drives Your Social Media Sharing? 366 218 Shlomi Ron

As a visual storyteller the most intuitive place to publish your content is on social media, right? So, are thinking 42% of the world’s population who uses social media. That’s 3.2 billion users worldwide. (Emarsys). Why you may ask? Social networks are today’s digital public piazzas or malls where your audience already hangs out. It’s…

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Top 10 Stories Every Business Should Tell
Top 10 Stories Every Business Should Tell 366 218 Shlomi Ron

What types of stories are you telling as part of your overall visual storytelling strategy? I often receive questions from clients and students after working hard to nail down their unique Brand Narrative statement, they ask “Now what?” As you may know, a Brand Narrative is only the beginning. It’s like deciding on the style…

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Don’t let a lack of Persuasion Weaken your Story’s Impact
Don’t let a lack of Persuasion Weaken your Story’s Impact 366 218 Shlomi Ron

What is your persuasion strategy to move your audience into action? Sometimes it’s worth looking back, actually quite back – more than 2000 years ago – when Aristotle shared his timeless persuasion formula in his work Rhetoric. As you can see from the infographic below, Aristotle’s Rhetorical Triangle consists of three persuasion drivers: 1) Ethos…

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