How Can Brands Combat Misinformation With Ethical AI?

How Can Brands Combat Misinformation With Ethical AI?

How Can Brands Combat Misinformation With Ethical AI?

How Can Brands Combat Misinformation With Ethical AI? 366 222 Shlomi Ron

As a visual storyteller, I bet one of the most troubling areas you’re grappling with these days is on one hand the rise of misinformation in the age of AI, and ways you can protect your brand integrity.

Transparency and trust go a long way.

In this spirit, I created the cover visual with ChatGPT4 envisioning a dystopian future where in essence you have to battle two challenges: external and internal.

External risks you can’t control

With AI it’s much easier to produce misinformation and the results are quite convincing. Think of recent deep-faked celebrities like Taylor Swift, Selena Gomez, Elon Musk, and Joe Rogan.

Even without AI, misinformation flourishes. Can you imagine a false rumor swirling around your product?

That is exactly what happened for Cadbury when misinformation claimed their beloved MiniEggs would be discontinued right before Easter.

Internal risks you can control

On the flip side, another concern is ensuring your team follows ethical AI practices to avoid various pitfalls when using AI to produce visual stories.

In the two years since AI entered our lives, we’ve seen a tremendous rise in gen-AI misinformation and deep fakes in marketing, celebrities, and politics.

According to a Forbes study76% of consumers are concerned with misinformation from AI.

Furthermore, in an IAS study 73% of consumers say that they feel unfavorably toward brands that have been associated with misinformation and 65% of consumers report that they won’t buy from a brand that advertises misinformation.

To help me unpack this critical topic, in the latest Visual Storytelling Today podcast, I chat with Charlene Li, a widely respected expert on emerging technologies and disruptive business strategies.

We talked about her impressive journey I’ve been following for years, clarifying the high stakes of the rising misinformation for brands, her approach to ethical AI, illustrative industry examples, her top 3 tips for leaders and marketers who want to instill ethical AI in their visual storytelling practices – and much more.

It’s all in the latest episode of the Visual Storytelling Today podcast.

Watch the full video recording of this interview with lots of illustrative examples:

Need a screenbreak?
You can also listen to the audio recording of this episode. Subscribe to the Visual Storytelling Today podcast on iTunesSpotify,
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Charlene was kind to share these great resources to help you build your ethical AI practices in your company:

Enjoy the show and feel free to share your thoughts.

Shlomi Ron

Shlomi Ron is the founder and CEO of the Visual Storytelling Institute, a Miami-based think tank with a mission to bring the gospel of visual storytelling from the world of art to more human-centric and purpose-driven marketing. A digital marketing veteran with over 20 years of experience working both on the agency and brand sides for Fortune 100/500 brands such as Nokia, IBM, and American Express. He started VSI to combine his marketing expertise with his passion for visual stories stemming from his interests in classic Italian cinema and managing the estate of video art pioneer, Buky Schwartz. At VSI, he helps brands rise above the communication noise through visual storytelling consulting, training, and thought leadership. Select clients include Estée Lauder, Microsoft, and Cable & Wireless – to name a few. He currently teaches Brand Storytelling at the University of Miami’s Business School. Thought leader and speaker at key marketing conferences. He is also the host of the Visual Storytelling Today podcast, which ranks in the top 10 best business storytelling podcasts on the Web. His book: Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories. Outside work, he is a nascent bread baker, The Moth fan, and longtime fedora wearer likely to jive with his classic Italian cinema interest.

All stories by: Shlomi Ron