How To Use AI to Augment
Your Visual Storytelling

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How To Use AI to Augment Your Visual Storytelling

How To Use AI to Augment Your Visual Storytelling 1024 621 Shlomi Ron

Since AI broke out into our lives almost a year ago when OpenAI released ChatGPT, the entire tech market went wild to introduce new AI tools for a wide range of use cases in almost every sector imaginable.

For us, visual storytellers, AI offers a versatile “Swiss Knife” that can support the entire creative process; from research, planning, production, distribution, and analytics.

The trick is to use AI responsibly to retain your unique brand of humanity.

Ready or not, AI is coming!

According to Goldman Sachs, AI could eventually replace 300 million full-time jobs globally and affect nearly one-fifth of employment with a particular hit on white-collar jobs.

Yet, with the upside of an increase in global GDP by 7% annually over 10 years.

So if you haven’t explored what AI can do to your workflows you should.

A recent study by Europol predicts that 90% of online content could be synthetically generated by 2026.

So, if you’re wondering how to use AI to augment your visual storytelling, my latest podcast episode has got you covered.

To help me unpack this important topic, I had the pleasure to chat with Cathy McPhillips, Chief Growth Officer at Marketing Artificial Intelligence Institute.

We talked about her journey, how AI can help marketers create richer visual stories more efficiently, Storytelling vivid examples of AI tools (Descript, Canva, Writer, Gloss, OpusClip, and ChatGPT) she uses in her workflows, her take about the future of AI for visual storytellers, her top 3 tips for using AI to tell compelling stories and much more.

It’s all in the latest episode of the Visual Storytelling Today podcast.

Watch the full video recording of this interview with lots of illustrative examples:

Need a screenbreak?
You can also listen to the audio recording of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes, Google Podcasts, and all other podcast networks.


As you’re tuning-in or watching our chat, think about how you can use AI for a simple use case in one of your workflows.

Hint: AI works best for repetitive activities that consume a lot of time.

Until next time keep sharpening your visual storytelling craft by adopting new technologies to your workflows.

One thing is clear, though.

Over time tools may change, but your unique brand voice should not.

Shlomi Ron

Shlomi Ron is the founder and CEO of the Visual Storytelling Institute, a Miami-based think tank with a mission to bring the gospel of visual storytelling from the world of art to more human-centric and purpose-driven marketing. A digital marketing veteran with over 20 years of experience working both on the agency and brand sides for Fortune 100/500 brands such as Nokia, IBM, and American Express. He started VSI to combine his marketing expertise with his passion for visual stories stemming from his interests in classic Italian cinema and managing the estate of video art pioneer, Buky Schwartz. At VSI, he helps brands rise above the communication noise through visual storytelling consulting, training, and thought leadership. Select clients include Estée Lauder, Microsoft, and Cable & Wireless – to name a few. He currently teaches Brand Storytelling at the University of Miami’s Business School. Thought leader and speaker at key marketing conferences. He is also the host of the Visual Storytelling Today podcast, which ranks in the top 10 best business storytelling podcasts on the Web. His book: Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories. Outside work, he is a nascent bread baker, The Moth fan, and longtime fedora wearer likely to jive with his classic Italian cinema interest.

All stories by: Shlomi Ron
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1 comment
  • Angelina Buchanan
    February 22, 2024 at 3:22 am
    REPLY

    I do trust all the ideas youve presented in your post They are really convincing and will definitely work Nonetheless the posts are too short for newbies May just you please lengthen them a bit from next time Thank you for the post

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