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brand storytelling

How Can Brands Combat Misinformation With Ethical AI?
How Can Brands Combat Misinformation With Ethical AI?
 How Can Brands Combat Misinformation With Ethical AI? 366 222 Shlomi Ron
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1

As a visual storyteller, I bet one of the most troubling areas you’re grappling with these days is on one hand the rise of misinformation in the age of AI, and ways you can protect your brand integrity. Transparency and trust go a long way. In this spirit, I created the cover visual with ChatGPT4 envisioning a…

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How Can Brands Use Pets In Visual Storytelling to Create Emotional Connections?
How Can Brands Use Pets In Visual Storytelling to Create Emotional Connections?
 How Can Brands Use Pets In Visual Storytelling to Create Emotional Connections? 366 222 Shlomi Ron
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5

Do you find yourself walking down the street, and as soon you see someone taking out their dog for a walk – can’t resist the emotional surge to come over and shower the pet with love? Advertisers – including non-pet brands – have been using pets in their advertising for a long time for exactly…

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How to Tell A Memorable Story
 How to Tell A Memorable Story 366 222 Shlomi Ron
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2

As you’re spreading your brand narrative far and wide, do you sometimes have trouble coming up with ways to tell memorable stories? Yep! Those stories that stuck in your mind, and even years later you still find yourself sharing them with people How to Tell A Memorable Story When you look at the various ways…

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How Do Architects Design Metaverse Experiences?
How Do Architects Design Metaverse Experiences?
 How Do Architects Design Metaverse Experiences? 366 222 Shlomi Ron
By:
5

With all the recent hype over immersive storytelling, looking at how brands put together production teams, I was wondering how do architects design metaverse experiences? From a visual storytelling perspective I find this question as a fascinating illustration of how skills get adapted around emerging technologies. Since the metaverse broke out a year ago, we’ve…

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How Brands Can Create A Meaningful Metaverse Strategy?
 How Brands Can Create A Meaningful Metaverse Strategy? 366 222 Shlomi Ron
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11

“I always tell brands, you have to think about three things when you want to enter the metaverse: 1) Gamification: can you gamify your brand? 2) Geolocation: who else is there? Who is your neighbor? Another brand? Celebrity? And 3) Context: Is there a special event happening you can leverage?” -Dirk Lueth Co-founder, Uplandme, Inc.…

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How to Use Sponsored Films to Drive Brand Purpose?
 How to Use Sponsored Films to Drive Brand Purpose? 366 222 Shlomi Ron
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11

What is brand purpose? “You really need to have a brand purpose that an organization can buy into and believes in. Then from there, you take it to the marketplace in all the tactical ways that we know work, but you think about the tactical component not just being about you the company but about…

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Cinematic Brand Videos
How to Create Cinematic Brand Videos?
 How to Create Cinematic Brand Videos? 335 222 Shlomi Ron
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10

“At the pure form, cinematic is approaching a project with the idea of thoughtfulness, with the resources, not just hey let’s point the camera on that thing, roll on it and move on. It’s setting up lights, building a scene, building a move, building a look – all these characteristics you see in a movie.“…

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What is a Minimalist Video?
What is a Minimalist Video?
 What is a Minimalist Video? 366 222 Shlomi Ron
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10

“Whether you do minimalist video or not, a great way to train your team to think creatively is to give them a defined sandbox to play. Because if you can come up with great ideas in a small sandbox, think how big they can make them when you expand the sandbox.“ -George Hammer, former Chief…

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It's the little stories_thumb
It’s the Little Stories
 It’s the Little Stories 366 222 Shlomi Ron
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4

It was around 6 PM last Monday in Miami. We were having a pasta dinner with a Sicilian bread I baked. Watching the news on my iPad, while, occasionally, glancing up through the windows, whenever passersby were popping up through our heavy green foliage. We got used to seeing hikers, bikers, and dog walkers. It’s…

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Brand Storytelling In The Times Of Corona - Webinar
Brand Storytelling In The Times Of Corona
 Brand Storytelling In The Times Of Corona 366 222 Shlomi Ron
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3

  How are you keeping in physical shape these days? My wife and I used to take a walk around 7 PM every day. In Miami, with its eternal summer weather, it’s the best time to do it as it’s not too hot and there is still mild light out. Soon enough, we realized a…

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