How to Find and Own your
Business Story?

How to Find and Own your Business Story?

How to Find and Own your Business Story? 369 217 Shlomi Ron

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One of the most common questions our clients ask us: how do I find and own my business story? And what are the secret ingredients to make a good business story? With this in mind, I focused this episode of the Visual Storytelling Today show on these two fundamental questions.

In this episode, our guest is Diana Yazidjian, a business storytelling expert with DFY consulting based in Montreal, Canada. Diana has extensive experience in marketing and technology helping start-ups, Fortune 500, retailers, and municipalities. She provides strategic and hands-on training on social media, brand storytelling, stand-out content and thinking like the customer.

Two great visual storytelling examples Diana mentions:

Very clever visual story by Ji Lee, Creative Lead at Facebook

Google+: New Dad

Select quotes:

If you can use visual narrative without words – you nailed it!

 

Visual storytelling is important than ever these days, as people are constantly multitasking

 

You need to stick to 2-3 persona traits and weave them throughout your story”

 

Other critical questions Diana answers:

  • What makes an effective business story?
  • How does the end-to-end process of creating an effective Visual Storytelling program look like?
  • Where is the future of business storytelling headed?
  • Great industry examples and actionable tips to get you started

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Shlomi Ron

After 20 years of well-rounded digital marketing experience, having worked both on the agency and client sides for Fortune 100/500 brands such as American Express, Nokia and IBM, Shlomi has co-founded the Visual Storytelling Institute (VSI) to help business leaders rise above the noise through the power of storytelling and the effectiveness of visual media. Follow Shlomi's visual stories on Instagram.

All stories by: Shlomi Ron

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