How to Find and Own your Business Story?How to Find and Own your Business Story? https://www.visualstorytell.com/wp-content/uploads/2018/03/doors-thumb.png 369 217 Shlomi Ron Shlomi Ron https://secure.gravatar.com/avatar/906bcce31d9695cb030087534b5f0f6e?s=96&d=mm&r=g
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One of the most common questions our clients ask us: how do I find and own my business story? And what are the secret ingredients to make a good business story? With this in mind, I focused this episode of the Visual Storytelling Today show on these two fundamental questions.
In this episode, our guest is Diana Yazidjian, a business storytelling expert with DFY consulting based in Montreal, Canada. Diana has extensive experience in marketing and technology helping start-ups, Fortune 500, retailers, and municipalities. She provides strategic and hands-on training on social media, brand storytelling, stand-out content and thinking like the customer.
Two great visual storytelling examples Diana mentions:
Very clever visual story by Ji Lee, Creative Lead at Facebook
Google+: New Dad
If you can use visual narrative without words – you nailed it!
Visual storytelling is important than ever these days, as people are constantly multitasking
You need to stick to 2-3 persona traits and weave them throughout your story”
Other critical questions Diana answers:
- What makes an effective business story?
- How does the end-to-end process of creating an effective Visual Storytelling program look like?
- Where is the future of business storytelling headed?
- Great industry examples and actionable tips to get you started
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Shlomi Ron is the founder and CEO of the Visual Storytelling Institute, a Miami-based think tank with a mission to bring the gospel of visual storytelling from the world of art into a more human-centric and purpose-driven marketing. A digital marketing veteran with over 20 years of experience working both on the agency and brand sides for Fortune 100/500 brands such as Nokia, IBM, and American Express. He started VSI to combine his marketing expertise with his passions for visual stories stemming from interests in classic Italian cinema and managing the estate of video art pioneer, Buky Schwartz. At VSI, he helps brands rise above the communication noise through visual storytelling consulting, training, and thought leadership. Select clients include Estée Lauder, Microsoft, and Cable & Wireless – to name a few. He currently teaches Brand Storytelling at the University of Miami’s Business School. Thought leader and speaker at key marketing conferences. He is also the host of the Visual Storytelling Today podcast, which ranks in the top 10 best business storytelling podcasts on the Web. His book: Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories. Outside work, he is a nascent bread baker, The Moth fan, and longtime fedora wearer likely to jive with his classic Italian cinema interest.All stories by: Shlomi Ron
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