How to Find and Own your Business Story?How to Find and Own your Business Story? https://www.visualstorytell.com/wp-content/uploads/2018/03/doors-thumb.png 369 217 Shlomi Ron Shlomi Ron https://secure.gravatar.com/avatar/906bcce31d9695cb030087534b5f0f6e?s=96&d=mm&r=g
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Visual Storytelling Today show:
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One of the most common questions our clients ask us: how do I find and own my business story? And what are the secret ingredients to make a good business story? With this in mind, I focused this episode of the Visual Storytelling Today show on these two fundamental questions.
In this episode, our guest is Diana Yazidjian, a business storytelling expert with DFY consulting based in Montreal, Canada. Diana has extensive experience in marketing and technology helping start-ups, Fortune 500, retailers, and municipalities. She provides strategic and hands-on training on social media, brand storytelling, stand-out content and thinking like the customer.
Two great visual storytelling examples Diana mentions:
Very clever visual story by Ji Lee, Creative Lead at Facebook
Google+: New Dad
If you can use visual narrative without words – you nailed it!
Visual storytelling is important than ever these days, as people are constantly multitasking
You need to stick to 2-3 persona traits and weave them throughout your story”
Other critical questions Diana answers:
- What makes an effective business story?
- How does the end-to-end process of creating an effective Visual Storytelling program look like?
- Where is the future of business storytelling headed?
- Great industry examples and actionable tips to get you started
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CEO at Visual Storytelling Institute. After 20 years of well-rounded digital marketing experience, having worked both on the agency and brand sides for Fortune 100/500 brands such as American Express, Nokia and IBM, Shlomi has co-founded the Visual Storytelling Institute (VSI) to help business leaders rise above the noise through the power of storytelling and the effectiveness of visual media. Shlomi's new book: Total Acuity: Tales with Marketing Morals To Help You Create Richer, Visual Brand Stories.All stories by: Shlomi Ron
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