Hello and welcome!
I’m Shlomi Ron, the founder and CEO of the Visual Storytelling Institute, a Miami-based think tank that spreads the gospel of visual storytelling from the world of art into a more human and purposeful marketing.
What is the Visual Storytelling Newsletter?
It’s hard to believe, but I started the Visual Storytelling Newsletter six years ago! The newsletter boasts original not outsourced content formatted as personal letters. It has been an important factor in building a loyal community for the Visual Storytelling Institute. Subscribe and get weekly stories covering visual storytelling strategies, models, news analysis, actionable tips, and interviews with experts – to proactively prepare – you the marketer – for the rapidly changing post-Covid communication landscape along with new consumers’ wants and needs.
It all starts with an emotionally meaningful story dressed up with a compelling visualization – be it images, videos, AR/VR, Web3 or the metaverse – to build empathy, trust and action.
Why visual storytelling?
With the rising information overload and audiences’ elusive attention spans, marketers’ top challenge today is delivering a powerful brand that breaks through the noise. That’s where visual storytelling leverages the two superpowers we all possess: people process visuals 60,000 times faster than text and 92% of consumers want brands to make ads that feel like relatable stories than the salesy fare.
What will you get?
> Free membership with exciting new features
- FREE download of the Top 20 Visual Storytelling Picture Book
- Exclusive stories every Sunday with fresh perspectives about how to better connect with your audience from strategy, frameworks to hands-on examples.
- Latest updates from our Visual Storytelling Today podcast and VSI’s Blog.
- Access to our member-only community on Facebook.
- Invitations to our public events.
- Actionable visual storytelling tips & tricks you can apply to your marketing strategy.
> Paid membership at $7/month
When you sign up for the Premium edition, you get all of the benefits of the Free Membership, plus:
- A bonus bi-weekly newsletter on Tuesday with commentary around visual storytelling news and links to curated stories.
- Exclusive access to the full newsletter archive.
- Comment on subscriber-only posts.
- Opportunity to be featured in the newsletter’s My Story section – a short anecdote with visual storytelling moral.
- 15% discount on any consulting or training service.
- Participate in a quarterly live chat with Q&A.
- My big thanks for helping produce this exciting work 🙂
Get extra perks!
> Group Membership at $5.95/month (minimum 4 members)
Looking to empower your team or employees with the latest and greatest in visual storytelling for a more impactful marketing? Get all the benefits of the paid membership with 15% off discount per member.
> Founding Member at $200/year
For my most passionate readers. You get all benefits of the Paid Membership, plus:
- Founding Members will receive my highest appreciation.
- Signed copy of my book “Total Acuity: Tales with Marketing Morals To Help You Create Richer, Visual Brand Stories.”
- A special invitation for a private tour at my metaverse beachfront office and a free consulting session for your brand.