Story Telling

Learn how to effectively distribute visual stories across channels and influencers to drive awareness and product/service adoption.

Why Your buyer’s Information Needs are So Critical?
Why Your buyer’s Information Needs are So Critical? 369 217 Shlomi Ron

When you think about how to create an effective visual storytelling strategy, it’s always critical to understand your target buyer’s information needs at each stage of the buyer’s journey. Why? Your buyer’s needs constantly change as she moves through the stages of your buyer’s journey. At the top of the funnel (TOFU), the Discover stage…

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How to Plan Your Live Video Storytelling Strategy
How to Plan Your Live Video Storytelling Strategy 369 217 Shlomi Ron

The live streaming market worldwide is projected to grow from $30.29 Billion in 2016 to $70.05 Billion by 2021 (source: Markets and Markets) With so much noise out there, one of the most effective ways to break through is live video storytelling. I refer to the wide range of live video expressions from social live…

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How to Rise above the Noise with Visual Storytelling
How to Rise above the Noise with Visual Storytelling 369 217 Shlomi Ron

Since we’re talking about the power of visual storytelling, I figured it only makes sense to use a familiar visual format – the narrative photo strip – to vividly underscore the importance of solving the “noise” problem. How do you define “advertising noise?“ It’s like the classic noise picture above, where every pixel is an…

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Visual Content
The Massive Growth of Visual Content
The Massive Growth of Visual Content 1024 598 Michael Brenner
Supply and demand; the mechanism upon which the world of business is based. As we have seen time and time again, those who can produce what the customer wants, when and where they want it, are those who become successful in the market. Image via Pixabay.com It doesn’t matter which industry you operate in, or […]
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What is Visual Storytelling?
What is Visual Storytelling? 1024 575 Shlomi Ron

I am talking to a lot of folks these days about visual storytelling, and from these interactions, I learn that there is still a great deal of ambiguity about what is visual storytelling and why it’s important now for marketers? If you’re clueless too, don’t feel bad, some of the top dictionaries like Merriam-Webster and…

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Are you a Storymaker or a Storyteller?
Are you a Storymaker or a Storyteller? 1024 573 Shlomi Ron

Just finished reading Jonathan Gottschall’s book “The Storytelling Animal.” With all the hype these days about virtual reality – Consumer VR will grow from $1.6 billion last year to $11.5 billion in 2021, according to VR and AR revenue forecast by Artillry Intelligence. I really liked Gottschall’s observation that at the end of the day…

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