Story Telling

Learn how to effectively distribute visual stories across channels and influencers to drive awareness and product/service adoption.

What makes a good story?
What makes a good story? 370 218 Shlomi Ron

I have recently done an interview with Alex Pop with the South Florida Business Review about what makes a good story, the state of content/digital industry and other vital questions that occupy marketers and visual storytellers these days. Click here to read the interview. Have questions about any of the topics I discussed in my interview? Comment Below…

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6 audio storytelling trends to watch for
6 audio storytelling trends to watch for 370 218 Shlomi Ron

Do you have an audio storytelling strategy? Or better yet, is your content strategy optimized for audio? I know what you might be thinking now, why audio? Isn’t the VISUAL Storytelling Institute all about visual? True! But the way I see it, there are two ways the human brain can consume visual content: 1) DIRECT…

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How to transform stories using emerging visual media?
How to transform stories using emerging visual media? 370 218 Rafael Baldwin

Stories have always served as robust communication tools from ancient times to this day. What’s interesting, is that the story structure remains constant, but what changes are the media through which stories are told. From the time people gathered around the campfire and that’s how legends were passed from one generation to the other. Today,…

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The Future of Visual Storytelling
The Future of Visual Storytelling 370 218 Shlomi Ron

A few months ago, I participated in Visme’s Ask Me Anything blog series. Samantha Lile did an excellent job capturing my thoughts about the future of visual storytelling, and other timely questions that shape the space. Click here to read the interview.

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How to create authentic user generated stories?
How to create authentic user generated stories? 370 218 Shlomi Ron

Yesterday, I needed to duplicate my house key. If the year was 1979 or even 1989, I would most likely check the yellow pages book. But since we’re in 2019, I googled “key duplication” and immediately received local stores nearby. Since this is not a rocket science project, I picked the closest store and headed…

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Why Your buyer’s Information Needs are So Critical?
Why Your buyer’s Information Needs are So Critical? 369 217 Shlomi Ron

When you think about how to create an effective visual storytelling strategy, it’s always critical to understand your target buyer’s information needs at each stage of the buyer’s journey. Why? Your buyer’s needs constantly change as she moves through the stages of your buyer’s journey. At the top of the funnel (TOFU), the Discover stage…

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How to Plan Your Live Video Storytelling Strategy
How to Plan Your Live Video Storytelling Strategy 369 217 Shlomi Ron

The live streaming market worldwide is projected to grow from $30.29 Billion in 2016 to $70.05 Billion by 2021 (source: Markets and Markets) With so much noise out there, one of the most effective ways to break through is live video storytelling. I refer to the wide range of live video expressions from social live…

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How to Rise above the Noise with Visual Storytelling
How to Rise above the Noise with Visual Storytelling 369 217 Shlomi Ron

Since we’re talking about the power of visual storytelling, I figured it only makes sense to use a familiar visual format – the narrative photo strip – to vividly underscore the importance of solving the “noise” problem. How do you define “advertising noise?“ It’s like the classic noise picture above, where every pixel is an…

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Visual Content
The Massive Growth of Visual Content
The Massive Growth of Visual Content 1024 598 Michael Brenner
Supply and demand; the mechanism upon which the world of business is based. As we have seen time and time again, those who can produce what the customer wants, when and where they want it, are those who become successful in the market. Image via Pixabay.com It doesn’t matter which industry you operate in, or […]
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What is Visual Storytelling?
What is Visual Storytelling? 1024 575 Shlomi Ron

I am talking to a lot of folks these days about visual storytelling, and from these interactions, I learn that there is still a great deal of ambiguity about what is visual storytelling and why it’s important now for marketers? If you’re clueless too, don’t feel bad, some of the top dictionaries like Merriam-Webster and…

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