Story Telling

Learn how to effectively distribute visual stories across channels and influencers to drive awareness and product/service adoption.

How to Rise above the Noise with Visual Storytelling
How to Rise above the Noise with Visual Storytelling 369 217 Shlomi Ron

Since we’re talking about the power of visual storytelling, I figured it only makes sense to use a familiar visual format – the narrative photo novel – to vividly underscore the importance of solving the “noise” problem (start reading left to right). How do you define “advertising noise?“ It’s like the classic noise picture above,…

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Visual Content
The Massive Growth of Visual Content
The Massive Growth of Visual Content 1024 598 Michael Brenner
Supply and demand; the mechanism upon which the world of business is based. As we have seen time and time again, those who can produce what the customer wants, when and where they want it, are those who become successful in the market. Image via Pixabay.com It doesn’t matter which industry you operate in, or […] read more
What is Visual Storytelling?
What is Visual Storytelling? 1024 575 Shlomi Ron

I am talking to a lot of folks these days about visual storytelling, and from these interactions, I learn that there is still a great deal of ambiguity about what is visual storytelling and why it’s important now for marketers? If you’re clueless too, don’t feel bad, some of the top dictionaries like Merriam-Webster and…

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Are you a Storymaker or a Storyteller?
Are you a Storymaker or a Storyteller? 1024 573 Shlomi Ron

Just finished reading Jonathan Gottschall’s book “The Storytelling Animal.” With all the hype these days about virtual reality – Consumer VR will grow from $1.6 billion last year to $11.5 billion in 2021, according to VR and AR revenue forecast by Artillery Intelligence. I really liked Gottschall’s observation that at the end of the day…

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