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Story Telling

Learn how to effectively distribute visual stories across channels and influencers to drive awareness and product/service adoption.

Why Algorithms Stand Between Your Stories And Your Audience?
Why Algorithms Stand Between Your Stories And Your Audience?
 Why Algorithms Stand Between Your Stories And Your Audience? 366 222 Shlomi Ron
By:
5

  How do algorithms influence your story development and promotions? The grand vision of the Internet used to be offering an open stage for people to share their voices and be heard with no gatekeepers. That was fine in the first few years. But then content grew so much, so search engines started using algorithms…

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How to deal with unexpected villains in your story?
How to Deal with “Unexpected Villains” in Your Story?
 How to Deal with “Unexpected Villains” in Your Story? 366 222 Shlomi Ron
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4

  It was a Thursday late morning, I was just entering the I-95 South from Ft. Lauderdale down to Miami, after a client meeting. With the music blasting, I heard a faint ting sound that definitely was not part of the music I thought. I didn’t make much of it as I was more focusing…

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What is Inclusive Storytelling?
 What is Inclusive Storytelling? 366 219 Shlomi Ron
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4

With the holiday season upon us and with it, the holiday spirit that makes this time of year more special, more introspective, grateful and generous – how can you extend these feelings to the rest of the year? This is especially true in our fractious times when finding narrative strings that unite us – have…

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How to Personalize Visual Stories without Creeping Out Your Audience?
How to Personalize Visual Stories Without Creeping Out Your Audience?
 How to Personalize Visual Stories Without Creeping Out Your Audience? 366 219 Shlomi Ron
By:
6

With the tremendous growth in the AI market which is projected to reach US$ 202.57 Billions by 2026 (Fortune Business Insights), and contribute up to $15.7 trillion to the global economy by 2030 (PWC) – it’s time to stop and think about some of the implications for visual storytellers. There is a very interesting paradox…

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The Role of Emotions in Visual Storytelling
 The Role of Emotions in Visual Storytelling 366 218 Shlomi Ron
By:
7

From discussions with clients and colleagues, I am often surprised to learn that they are not aware of the critical role emotions play in shaping customer’s behavior. Merriam-Webster dictionary defines “emotion” as: “A conscious mental reaction (such as anger or fear) subjectively experienced as strong feeling usually directed toward a specific object and typically accompanied…

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What Really Drives Your Social Media Sharing?
 What Really Drives Your Social Media Sharing? 366 218 Shlomi Ron
By:
7

As a visual storyteller the most intuitive place to publish your content is on social media, right? So, are thinking 42% of the world’s population who uses social media. That’s 3.2 billion users worldwide. (Emarsys). Why you may ask? Social networks are today’s digital public piazzas or malls where your audience already hangs out. It’s…

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Top 10 Stories Every Business Should Tell
 Top 10 Stories Every Business Should Tell 366 218 Shlomi Ron
By:
7

What types of stories are you telling as part of your overall visual storytelling strategy? I often receive questions from clients and students after working hard to nail down their unique Brand Narrative statement, they ask “Now what?” As you may know, a Brand Narrative is only the beginning. It’s like deciding on the style…

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Don’t let a lack of Persuasion Weaken your Story’s Impact
 Don’t let a lack of Persuasion Weaken your Story’s Impact 366 218 Shlomi Ron
By:
7

What is your persuasion strategy to move your audience into action? Sometimes it’s worth looking back, actually quite back – more than 2000 years ago – when Aristotle shared his timeless persuasion formula in his work Rhetoric. As you can see from the infographic below, Aristotle’s Rhetorical Triangle consists of three persuasion drivers: 1) Ethos…

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What is StorySelling?
 What is StorySelling? 366 218 Shlomi Ron
By:
7

In a syndicated MasterChef episode – the competitive cooking reality TV show – an inquisitive judge asked an antsy contestant: “So, what have you prepared for us?” Contestant: “This is a very special dish for me. It’s a dish that I cooked my wife for the last Love Holiday. Since I met my wife, we’ve…

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What’s the Difference Between a Story and a Narrative?
 What’s the Difference Between a Story and a Narrative? 370 218 Shlomi Ron
By:
7

Do you know what is the difference between a Story and a Narrative? In my client workshops and reading content online, I see people use them interchangeably, which is incorrect. So, let’s unpack this with the right definitions. My rendition of the Blind Men and the Elephant fable to marketing terms Your Brand Narrative is the answer to…

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