What Makes A Perfect Visual Story?

What Makes A Perfect Visual_Story?

What Makes A Perfect Visual Story?

What Makes A Perfect Visual Story? 366 222 Shlomi Ron

With the growing communication noise and the challenge to break through the clutter, businesses have moved from interruption marketing to a more emotional visual storytelling that celebrates the customer as the hero of the story.

This process was further amplified by COVID that forced businesses to move their operations virtually and in essence adopt digital transformation much earlier than they would have otherwise planned to.

It’s great to see the emergence of visual design platforms that arm people with no design skills, yet with powerful ideas with new tools to bring to life their brand stories.

The democratization of visual design, which is part of a larger trend of no code platforms (e.g., plug & play mobile app development) is a trend that will only continue to shape and grow the importance of visual communication.

So, I figured I’ll focus on a topic that’s on everybody’s mind: What makes a perfect visual story that inspires people and moves them into action?

That’s why I was so excited to speak with Ai Ching Gho, the co-founder and CEO of Piktochart, a web app offering users without intensive graphic design experience to easily create professional-grade visuals using themed templates. We met as Ai Ching kindly invited me to speak at the recent Business Storyteller Summit ’20 her company hosted. 

Some of the questions I asked Ai Ching:

  • Can you share a bit about your backstory and what was that magic moment that made you start Piktochart?
  • What is your definition of effective visual storytelling?
  • What are the key drivers that make a perfect visual story? 
  • Can you share 2-3 examples of successful visual stories?
  • Since you’ve been managing a virtual team for quite a while – now that we’ve entered the age of social distancing and remote working – do you see new trends brands should pay attention to?
  • How do you see brands using emotions in their visual stories to bond deeper with their audiences?
  • What would be your top 3 tips for creating impactful visual stories?
  • Where do you see the future for democratized visual storytelling that does not require design expertise but largely ride on the power of the creator’s ideas?
  • And much more!

Watch the full video recording of this interview:

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You can also listen to the audio podcast of this episode.
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Inspired? That’s awesome!

Open up your eyes and perk up your ears as there is a ton of stories swirling around you, aching to be told. It’s all about finding that unique angle that is both important to your customer and your brand. And then dress it up with a memorable visual.

Shlomi Ron

Shlomi Ron is the founder and CEO of the Visual Storytelling Institute, a Miami-based think tank with a mission to bring the gospel of visual storytelling from the world of art to more human-centric and purpose-driven marketing. A digital marketing veteran with over 20 years of experience working both on the agency and brand sides for Fortune 100/500 brands such as Nokia, IBM, and American Express. He started VSI to combine his marketing expertise with his passion for visual stories stemming from his interests in classic Italian cinema and managing the estate of video art pioneer, Buky Schwartz. At VSI, he helps brands rise above the communication noise through visual storytelling consulting, training, and thought leadership. Select clients include Estée Lauder, Microsoft, and Cable & Wireless – to name a few. He currently teaches Brand Storytelling at the University of Miami’s Business School. Thought leader and speaker at key marketing conferences. He is also the host of the Visual Storytelling Today podcast, which ranks in the top 10 best business storytelling podcasts on the Web. His book: Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories. Outside work, he is a nascent bread baker, The Moth fan, and longtime fedora wearer likely to jive with his classic Italian cinema interest.

All stories by: Shlomi Ron

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