When Storytelling Meets GeographyWhen Storytelling Meets Geography https://www.visualstorytell.com/wp-content/uploads/2020/07/When-Storytelling-Meets-Geo_Thumb.jpg 366 222 Shlomi Ron Shlomi Ron https://secure.gravatar.com/avatar/906bcce31d9695cb030087534b5f0f6e?s=96&d=mm&r=g
- Shlomi Ron
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What do you get when you mix together
storytelling and geography?
I have recently come across Built Story a new mobile app that’s doing just that: creating self-guided tours where each stop is, in essence, a chapter of a larger story you’re telling about your town or other places you’re visiting. Not only that, but the app also allows you to sell your tours and getting other people to appreciate the stories behind your favorite places.
How cool is that?
As we’re entering the summer while still working to overcome this pandemic, I figured this is a great way to tell a visual story especially after our long months of lockdown.
With this in mind, I was excited to have Brian Alonso, Co-founder of Built Story tell us more about his unique visual storytelling approach.
Some of the questions I asked Brian
– What was the most emotional moment that got you to start BuiltStory?
– What is BuiltStory’s business model and market coverage?
– How does visual storytelling fit into BuiltStory?
– How do you see brands using tours to create emotional bonds with their audiences?
– How can tour takers see a place through the eyes of tour creators using an image, video, sound, and text?
– And much more!
Watch the full video recording of this interview:
Need a screen break?
You can also listen to the audio podcast of this episode.
Subscribe to the Visual Storytelling Today podcast on iTunes, Google Podcasts, and all other podcast networks.
Shlomi Ron is the CEO of the Visual Storytelling Institute (VSI), the primary think tank that brings the gospel of visual storytelling from the world of art into marketing. A digital marketing veteran with over 20 years of experience working both on the agency and brand sides for Fortune 100/500 brands such as Nokia, IBM, and American Express. He started VSI to combine his marketing expertise with his passions for visual stories stemming from interests in classic Italian cinema (cafePellicola.com) and managing the estate of video art pioneer, Buky Schwartz (BukySchwartz.com). At VSI, he helps brands rise above the communication noise through visual storytelling consulting, training, and thought leadership. Select clients include La Mer, RTI International, Cable & Wireless, Pearson Education – to name a few. He currently teaches Brand Storytelling at the University of Miami’s Business School. Thought leader and speaker at key marketing conferences. He is also the host of the Visual Storytelling Today podcast, which ranks in the top 10 best business storytelling podcasts on the Web. His book: Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories. What makes a good story? He always says "The magic happens the moment your brand story mirrors your customer’s personal story." Outside work, he is a nascent bread baker, The Moth fan, and longtime fedora wearer likely to jive with his classic Italian cinema interest.All stories by: Shlomi Ron
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