What is Conversational Video?What is Conversational Video? https://www.visualstorytell.com/wp-content/uploads/2022/08/What-is-conversational-video-thmb.png 366 222 Shlomi Ron Shlomi Ron https://secure.gravatar.com/avatar/906bcce31d9695cb030087534b5f0f6e?s=96&d=mm&r=g
- Shlomi Ron
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“We define conversational video as being the capture of an authentic narrative or point of view or piece of knowledge – given by a living human being that is based on their authentic experience be it historical or professional skill they have
– they’re imparting person-to-person.”
Cofounder & CEO
Do you have a loved one who passed away or a celebrity you follow you’d love to ask a few burning questions?
At our core, we’re all meaning seekers wired to constantly make sense of the world around us in order to make decisions. It’s all part part of our ancient survival instinct from the time we had to decide what to do facing a lion in the jungle – flight or fight?
For example, you decided to read this article because you may have heard something about Conversational Video, have no clue or received a recommendation.
Regardless, I bet you’ve already formed a few questions you’re now seeking answers to.
What if I could replace this article with a single video, so you can ask an expert all your questions and get answers as if you were in a Zoom call?
When I came across an LA-based company that attempts to do just that with video, I got intrigued.
When I tried a few of their demos like quizzing William Shatner with a few particular questions – I was blown away.
It initially reminded me of the 2004’s Burger King commercial, The Subservient Chicken where users could ask a man dressed in a chicken costume to do anything to support the campaign message “Get chicken just the way you like it.”
A more recent association I had was the 2020’s sci-fi comedy Upload on Amazon Prime, depicting a future where people can upload their consciousness to a luxurious digital afterlife – and have conversations with the living.
To help me unpack this exciting topic about AI-driven conversational video I had the great pleasure to speak with Stephen Smith.
He is the Cofounder & CEO of StoryFile – a fascinating SaaS conversation storytelling platform.
Or as they aptly put it “Conversational Video – making videos that talk back. We make AI feel more human.”
Some of StoryFile’s clients include Walmart, Time Magazine, and the Museum of Science – to name a few.
As you can imagine, capturing stories and making them accessible to audiences in an interactive Q&A video experience is quite effective in various fields.
From hero content in marketing campaigns, customer service, origin stories in About sections, family heritage, education, training, recruitment, museums – to immersive metaverse experiences.
It’s all in the latest episode of the Visual Storytelling Today podcast.
Watch the full video recording of this interview with lots of illustrative examples:
Need a screen break?
You can also listen to the audio recording of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes, Google Podcasts, and all other podcast networks.
What stories can you tell with conversational video? Drop your comments below.
Shlomi Ron is the founder and CEO of the Visual Storytelling Institute, a Miami-based think tank with a mission to bring the gospel of visual storytelling from the world of art into a more human-centric and purpose-driven marketing. A digital marketing veteran with over 20 years of experience working both on the agency and brand sides for Fortune 100/500 brands such as Nokia, IBM, and American Express. He started VSI to combine his marketing expertise with his passions for visual stories stemming from interests in classic Italian cinema and managing the estate of video art pioneer, Buky Schwartz. At VSI, he helps brands rise above the communication noise through visual storytelling consulting, training, and thought leadership. Select clients include Estée Lauder, Microsoft, and Cable & Wireless – to name a few. He currently teaches Brand Storytelling at the University of Miami’s Business School. Thought leader and speaker at key marketing conferences. He is also the host of the Visual Storytelling Today podcast, which ranks in the top 10 best business storytelling podcasts on the Web. His book: Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories. Outside work, he is a nascent bread baker, The Moth fan, and longtime fedora wearer likely to jive with his classic Italian cinema interest.All stories by: Shlomi Ron
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