How to Tell Stories in 3D?

How to tell stories in 3D?

How to Tell Stories in 3D?

How to Tell Stories in 3D? 366 222 Shlomi Ron

And it’s a wrap!

Last week, I hosted our first ever event in the metaverse via Spatial. It was a great experience with lots of learnings along the way.

I’ll share a few lessons that stood out for me.

Story Design

You want to come up with a theme that is aligned with your brand narrative and audience interests.

I chose unpacking the timely topic of Metaverse Storytelling.

Yet, instead of hosting the event on Zoom, I held it on a metaverse platform because I wanted my audience to learn while actually experiencing the medium.

I find it as a great example of what happens when form meets function.

3D Planning

Since you’re dealing with a 3D space where people are moving around and have practically 360 view of your content – there are new considerations.

First, you need to plan your avatar’s look & feel, branded signage, optimal placement of your shared content (in my case it was ppt) and embedded NFTs, linked off OpenSea.

Pre-event, you want to let people who signed up to arrive earlier, so they can have enough time signing up and sprucing up their avatars.

Everybody wants to show off, right?

Emotional Cues

I liked the fact that in addition to my headshot overlaid on my avatar’s head, I could add a bubble-shaped live video feed from my webcam.

This way you can still convey distinct emotions when chatting with people.

I think this is super important as there is no backdoor chat channel – only good o’l person-to-person conversations.

Education

Because every 3D universe is a bit different, I kicked off the event with education on basic navigation commands in the space and then switched to personal introductions to keep a friendly vibe.

Another lesson, since people will trickle in even after the start time, instead of repeating the basic training or risking people staying muted, I simply posted a training sign with the basics.

To get a flavor of our first event in the metaverse,
I put together the above video tour where I recap various aspects

Main Dish Strategy

Think also about creating a central value piece for your audience.

I did it with a short presentation about what is all the fuss with the metaverse?

In my presentation I covered how the whole metaverse narrative started, misconceptions, common definition, what brands are doing and tips for what it could mean to your brand.

Missed our event? No worries, you can watch the recording of my full presentation.

Audience Engagement

The session was followed by a lively Q&A and open networking in different parts of the mountain lounge.

Visual Design

Why mountains you ask? Since VSI is based in Miami, the mountain scenery was a nice change of pace 🙂 Think about the right visual scenery for your stories.

I had lots of fun and plan to continue running these events and experimenting.

So stay tuned!

What's all the fuss with the metaverse?What You Can Do Next

It’s still early days for the metaverse. We’re still at least a decade away from realizing its full potential.

Consider it as a new stage that you need to learn how to tell your stories on. To really innovate you need to get rid of old practices and develop your own narrative language.

So, now is the perfect time for you to experiment. Educate yourself on metaverse basics, try out different metaverse platforms, avatars, NFTs (learn how to create your first NFT), digital assets, and mixed realities.

In the process you’ll start seeing what stories, places, and assets make sense to your brand, audience and business goals.

Need help crafting your metaverse storytelling strategy? Feel free to reach out by booking a chat. 

Shlomi Ron

Shlomi Ron is the CEO of the Visual Storytelling Institute (VSI), the primary think tank that brings the gospel of visual storytelling from the world of art into marketing. A digital marketing veteran with over 20 years of experience working both on the agency and brand sides for Fortune 100/500 brands such as Nokia, IBM, and American Express. He started VSI to combine his marketing expertise with his passions for visual stories stemming from interests in classic Italian cinema (cafePellicola.com) and managing the estate of video art pioneer, Buky Schwartz (BukySchwartz.com). At VSI, he helps brands rise above the communication noise through visual storytelling consulting, training, and thought leadership. Select clients include La Mer, RTI International, Cable & Wireless, Pearson Education – to name a few. He currently teaches Brand Storytelling at the University of Miami’s Business School. Thought leader and speaker at key marketing conferences. He is also the host of the Visual Storytelling Today podcast, which ranks in the top 10 best business storytelling podcasts on the Web. His book: Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories. What makes a good story? He always says "The magic happens the moment your brand story mirrors your customer’s personal story." Outside work, he is a nascent bread baker, The Moth fan, and longtime fedora wearer likely to jive with his classic Italian cinema interest.

All stories by: Shlomi Ron
1 comment

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.