metaverse

Rent or own?
Rent or own?
Rent or own? 366 222 Shlomi Ron

What is the first thing that comes to mind when you think about… “social media?” A quick scan of your bag of experiences is maybe bringing up memorable moments of viral posts. Or your journey building up an impressive following size — maybe even being part of those coveted “social unicorns” boasting their blue check…

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How can Brands Develop Metaverse Experiences on Their Own Platforms?
How can Brands Develop Metaverse Experiences on Their Own Platforms? 366 222 Shlomi Ron

“When brands come to us, they’re looking to create experiences that emotionally reconnect people – especially after being disconnected during the pandemic. They look for this wow effect, and for an experience that can be accessible on all devices.” -Ida Kymmer Strategic Business Development Manager Journee Last year metaverse companies raised $10.4 billion! NFT sales…

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How to tell stories in 3D?
How to Tell Stories in 3D?
How to Tell Stories in 3D? 366 222 Shlomi Ron

And it’s a wrap! Last week, I hosted our first ever event in the metaverse via Spatial. It was a great experience with lots of learnings along the way. I’ll share a few lessons that stood out for me. Story Design You want to come up with a theme that is aligned with your brand…

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How can Brands Use DAOs to Build Communities?
How can Brands Use DAOs to Build Communities?
How can Brands Use DAOs to Build Communities? 366 222 Shlomi Ron

“Brands think about DAOs as they think about how their brand develops over time and how close they would like their community to come into that. What really gets interesting is co-creation for DAOs. It allows the community – if the brand is willing – to participate in the development of the brand.” -Jeremy Gilbertson…

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How to Manage Virtual Assets in the Metaverse?
How to Manage Virtual Assets in the Metaverse?
How to Manage Virtual Assets in the Metaverse? 366 222 Shlomi Ron

“We see clients with digital assets that can go from emails, cloud-based pictures, crypto currencies – to NFTs. So each asset requires an ad-hoc estate planning. That means you have to do your estate planning while you’re alive.” -Sara Adami-Johnson Senior Wealth Planning Consultant BMO Private Wealth Group With the recent explosion of the metaverse…

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How Brands Can Create A Meaningful Metaverse Strategy?
How Brands Can Create A Meaningful Metaverse Strategy? 366 222 Shlomi Ron

“I always tell brands, you have to think about three things when you want to enter the metaverse: 1) Gamification: can you gamify your brand? 2) Geolocation: who else is there? Who is your neighbor? Another brand? Celebrity? And 3) Context: Is there a special event happening you can leverage?” -Dirk Lueth Co-founder, Uplandme, Inc.…

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What's all the fuss with the metaverse?
What’s All The Fuss With The Metaverse?
What’s All The Fuss With The Metaverse? 366 222 Shlomi Ron

2021  proved to be quite busy on all fronts including significant tech innovation. Only last April, I published a story titled What’s All The Fuss With NFT? Now I feel it’s time to deconstruct another fuss – drumroll….the metaverse! To be fair, you may also want to check a 2019’s podcast episode I did unpacking How To Tell Stories…

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