How to make your audience visualize your story

How to make your audience visualize your story

How to make your audience visualize your story 370 218 Shlomi Ron

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Select quotes from our guest, Park Howell

All storytelling is visual storytelling because you’re trying to ignite images in the theater of one’s mind and then trigger different emotions”

I always start with the imagery of words and only then find the right kind of imagery to attach to it.”

As a storyteller, you are more of a story sharer because you definitely want your audience to be part of the story, allowing them to connect the dots, and bring their own version of the story while ensuring they take away your specific business message.”

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Shlomi Ron

Shlomi Ron is the CEO of the Visual Storytelling Institute (VSI), the primary think tank that brings the gospel of visual storytelling from the world of art into marketing. A digital marketing veteran with over 20 years of experience working both on the agency and brand sides for Fortune 100/500 brands such as Nokia, IBM, and American Express. He started VSI to combine his marketing expertise with his passions for visual stories stemming from interests in classic Italian cinema ( and managing the estate of video art pioneer, Buky Schwartz ( At VSI, he helps brands rise above the communication noise through visual storytelling consulting, training, and thought leadership. Select clients include La Mer, RTI International, Cable & Wireless, Pearson Education – to name a few. He currently teaches Brand Storytelling at the University of Miami’s Business School. Thought leader and speaker at key marketing conferences. He is also the host of the Visual Storytelling Today podcast, which ranks in the top 10 best business storytelling podcasts on the Web. His book: Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories. What makes a good story? He always says "The magic happens the moment your brand story mirrors your customer’s personal story." Outside work, he is a nascent bread baker, The Moth fan, and longtime fedora wearer likely to jive with his classic Italian cinema interest.

All stories by: Shlomi Ron

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