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Story Making

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From Idea to Inbox: Discover the Process Behind My Newsletter
 From Idea to Inbox: Discover the Process Behind My Newsletter 1024 621 Shlomi Ron
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I often get asked how I come up with a new story every week. What is my creative process? What are the challenges vs. happy moments? Earlier, I provided some details in a previous story in My Backstage Story but here is the full process. First, some background I started the Visual Storytelling Newsletter six years ago.…

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The Future of Visual Storytelling
 The Future of Visual Storytelling 370 218 Shlomi Ron
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A few months ago, I participated in Visme’s Ask Me Anything blog series. Samantha Lile did an excellent job capturing my thoughts about the future of visual storytelling, and other timely questions that shape the space. Click here to read the interview: Looking to train your whole team on how tell a compelling story using rich visuals?…

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How to make your audience visualize your story
 How to make your audience visualize your story 370 218 Shlomi Ron
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Watch my video recording on the Visual Storytelling Today show: On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play Select quotes from our guest, Park Howell All storytelling is visual storytelling because you’re trying to ignite images in the…

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How to start your business story with a bang Part 3
How to start your business story with a bang – Part 3
 How to start your business story with a bang – Part 3 370 218 Shlomi Ron
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Another powerful way to start your business story, especially in a live presentation, is to use props. Why? Props can emphasize your key messages, create an emotional impact, amplify illustrative metaphors, stir your audience attention to the prop, sometimes they could add humor, and most of all props are visible cues that make your story…

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How to start your business story with a bang – Part 2
 How to start your business story with a bang – Part 2 370 218 Shlomi Ron
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Continuing in my blog series uncovering the wide range of ways to start an effective business story, I’ll start with a simple question: How are you pitching your product to prospects? Are you focusing first on your backstory that led you to develop the product? the problem? or touting your solution features? These are all…

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How to start a story - part 1
How to start your business story with a bang – Part 1
 How to start your business story with a bang – Part 1 370 218 Shlomi Ron
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When you pitch your prospects or creating new marketing assets, how do you pull your audience attention right from the start with your business story? This is especially critical at the top of the funnel of your buyer’s journey when you’re dealing with strangers that carry very narrow attention span. Welcome to my blog series that will…

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How to use ethnographic research to tell a meaningful brand narrative
 How to use ethnographic research to tell a meaningful brand narrative 370 218 Tory Gentes
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Watch my video recording on the Visual Storytelling Today show: On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play The secret sauce for creating an effective brand narrative that will move your target audience into action really depends on…

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How to find your TRUE narrative
 How to find your TRUE narrative 370 218 Shlomi Ron
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Most likely if you rewind back enough your career reel, you’ll find a long ring of stories that could clue you into your TRUE narrative today [highlight to tweet]. In my case, I have recently bumped into this 2002 article “Inject Some Fun and Games Into Advertising”  I published on DMnews, spreading the gospel of “advergaming”…

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