How to Connect Better with Your Customers?

How to Connect Better with Your Customers?

How to Connect Better with Your Customers? 369 217 Shlomi Ron

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How do you connect with your customers?

Knowing how to connect better with customers is always one of the top challenges for marketers and business leaders.

I have already written about ways you can learn more about your customers, apply learnings to your story and in the process transform your story into your BUYER’S STORY.

But how about if you’re a small business that is just starting out?

How do you connect better with your customers and improve their experience?

In this episode of our Visual Storytelling Today show, I decided to invite a small business owner outside the traditional marketing space to share her story.

I chat with Yasmine Kotb, owner of Mina’s Mediterraneo – one of the great success stories in Miami’s cuisine landscape. We talked about what her journey starting a restaurant was like, failure lessons along the way, and offline visual storytelling tips you can use to connect better with your customers.

Keys to her success

  • Selecting an unoccupied cuisine category
  • Providing the best quality menu
  • Offering a unique visual ambiance in the restaurant
  • Investing in strong relationships with customers

About our guest

Yasmine Kotb is the owner of Mina’s Mediterraneo – one of the great success stories in Miami’s cuisine landscape. After receiving a degree from the University of Texas in Journalism, Yasmine began her career in the music industry where she managed various facets of concert production. Working with a plethora of A-list musicians including Paul McCartney, Beyonce, Coldplay and Cher (to name a few), Yasmine spent most of her time on the road where she would stay at the best hotels and dine at the finest restaurants. While traveling the world, Yasmine learned about different cultures and their cuisines. Now a seasoned world traveler and lifestyle connoisseur, Yasmine decided to leave her impressive career in the music industry to embark on a new culinary journey in Miami. Mina’s Mediterraneo, the brainchild of Yasmine Kotb, fuses together her love of Mediterranean food with the memories of her culture growing up as a child.

What you will learn:

  • What art the secret, yet simple ingredients to connect better with your customers?
  • What are the offline visual storytelling tactics to use to improve customer experience?
  • What are the lessons to start a small business single-handedly?
  • Failure learnings along the way.


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Shlomi Ron

Shlomi Ron is the founder and CEO of the Visual Storytelling Institute, a Miami-based think tank with a mission to bring the gospel of visual storytelling from the world of art to more human-centric and purpose-driven marketing. A digital marketing veteran with over 20 years of experience working both on the agency and brand sides for Fortune 100/500 brands such as Nokia, IBM, and American Express. He started VSI to combine his marketing expertise with his passion for visual stories stemming from his interests in classic Italian cinema and managing the estate of video art pioneer, Buky Schwartz. At VSI, he helps brands rise above the communication noise through visual storytelling consulting, training, and thought leadership. Select clients include Estée Lauder, Microsoft, and Cable & Wireless – to name a few. He currently teaches Brand Storytelling at the University of Miami’s Business School. Thought leader and speaker at key marketing conferences. He is also the host of the Visual Storytelling Today podcast, which ranks in the top 10 best business storytelling podcasts on the Web. His book: Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories. Outside work, he is a nascent bread baker, The Moth fan, and longtime fedora wearer likely to jive with his classic Italian cinema interest.

All stories by: Shlomi Ron
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