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Deconstructing The DeepSeek Story
 Deconstructing The DeepSeek Story 824 500 Shlomi Ron
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Is your head still spinning from the recent whirlwind drama around DeepSeek? Well, no worries, I’m here for you to deconstruct the whole story to its basic parts and focus only on the key aspects of what happened. Baseline Information Let’s start with labeling the key characters. A foundation AI model – like OpenAI’s ChatGPT or Anthropic’s…

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How to Repackage Your Best Stories
How to Repackage Your Best Stories
 How to Repackage Your Best Stories 366 222 Shlomi Ron
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As a visual storyteller, I bet you produce a ton of content regularly you often recycle, right? I’m talking about your original content—be it text, audio, images, or videos—that you share on your owned media channels. Those are the channels you fully control such as your blog, email newsletter, mobile app, white paper, webinars, courses,…

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The Landscape of AI Writing Tools
The Landscape of AI Writing Tools
 The Landscape of AI Writing Tools 366 222 Shlomi Ron
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With all the positive and negative hype about AI for creating visual and textual content, I figured I’d share with you my take on how to safely use AI in your writing. In short, my review of the landscape of AI writing tools to elevate your storytelling. I won’t talk about “prompt engineering,” but the…

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How To Use AI to Augment Your Visual Storytelling
 How To Use AI to Augment Your Visual Storytelling 1024 621 Shlomi Ron
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Since AI broke out into our lives almost a year ago when OpenAI released ChatGPT, the entire tech market went wild to introduce new AI tools for a wide range of use cases in almost every sector imaginable. For us, visual storytellers, AI offers a versatile “Swiss Knife” that can support the entire creative process;…

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Taking a Forest View at Visual Storytelling
 Taking a Forest View at Visual Storytelling 1024 621 Shlomi Ron
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The other day I had this mental exercise that made me think hard about the implications for visual storytellers looking at our changing landscape. No one knows for sure, but here’s my take. First, let’s look at the numbers Even before dreaming of going live, 60-70 percent of content produced by B2B companies goes unused due to irrelevancy (SiriusDecisions).…

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What's all the fuss with ChatGPT?
What’s All the Fuss With ChatGPT?
 What’s All the Fuss With ChatGPT? 366 222 Shlomi Ron
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No doubt, OpenAI’s ChatGPT AI tool is a watershed moment that is bound to impact many sectors, including marketing and the way we tell stories. You may wonder, what’s all the fuss with ChatGPT? I don’t know what it was, the pandemic? A normal evolution? Or the combination of both. However, in the past two…

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