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Story Making

Learn how to develop a consistent business story customized to buyer personas and their stage in the buying cycle.

The Role of Authenticity in Visual Storytelling
 The Role of Authenticity in Visual Storytelling 1024 575 Shlomi Ron
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When you think about why authenticity plays such a critical role in delivering an impactful message, you can start by looking at the immediate meanings Merriam-Webster dictionary offers: Real or genuine: not copied or false True and accurate Made to be or look just like an original What’s the first thing that comes to your […] read more
What is Visual Storytelling?
 What is Visual Storytelling? 1024 575 Shlomi Ron
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I am talking to a lot of folks these days about visual storytelling, and from these interactions, I learn that there is still a great deal of ambiguity about what is visual storytelling and why it’s important now for marketers. If you’re clueless too, don’t feel bad, some of the top dictionaries like Merriam-Webster and…

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Are you a Storymaker or a Storyteller?
 Are you a Storymaker or a Storyteller? 1024 573 Shlomi Ron
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Just finished reading Jonathan Gottschall’s book “The Storytelling Animal.” With all the hype these days about virtual reality – Consumer VR will grow from $1.6 billion last year to $11.5 billion in 2021, according to VR and AR revenue forecast by Artillery Intelligence. I really liked Gottschall’s observation that at the end of the day…

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16 Ways to Boost Your Video Storytelling Strategy – Part 2
 16 Ways to Boost Your Video Storytelling Strategy – Part 2 1024 576 Shlomi Ron
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When I first thought about video storytelling as a topic for this post, I figured I’ll do a top-10 list and that should cover it. Little did I know that “video well” is much deeper and I was able to extract 16 video storytelling tactics! So if you followed my part 1 post, the following…

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Deconstructing Visual Storytelling
Deconstructing Visual Storytelling
 Deconstructing Visual Storytelling 1024 574 Shlomi Ron
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“A clever smuggler came to the border with a donkey. The donkey’s back was heavily laden with straw. The official at the border was suspicious and pulled apart the man’s bundles till there was straw all around, but not a valuable thing in the straw was found. “But I’m certain you’re smuggling something,” the official…

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