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Story Making

Learn how to develop a consistent business story customized to buyer personas and their stage in the buying cycle.

Are you a Storymaker or a Storyteller?
 Are you a Storymaker or a Storyteller? 1024 573 Shlomi Ron
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Just finished reading Jonathan Gottschall’s book “The Storytelling Animal.” With all the hype these days about virtual reality – Consumer VR will grow from $1.6 billion last year to $11.5 billion in 2021, according to VR and AR revenue forecast by Artillery Intelligence. I really liked Gottschall’s observation that at the end of the day…

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16 Ways to Boost Your Video Storytelling Strategy – Part 2
 16 Ways to Boost Your Video Storytelling Strategy – Part 2 1024 576 Shlomi Ron
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When I first thought about video storytelling as a topic for this post, I figured I’ll do a top-10 list and that should cover it. Little did I know that “video well” is much deeper and I was able to extract 16 video storytelling tactics! So if you followed my part 1 post, the following…

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Deconstructing Visual Storytelling
Deconstructing Visual Storytelling
 Deconstructing Visual Storytelling 1024 574 Shlomi Ron
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“A clever smuggler came to the border with a donkey. The donkey’s back was heavily laden with straw. The official at the border was suspicious and pulled apart the man’s bundles till there was straw all around, but not a valuable thing in the straw was found. “But I’m certain you’re smuggling something,” the official…

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