Story Making

Learn how to develop a consistent business story customized to buyer personas and their stage in the buying cycle.

Unpacking COVID’s Story Arc
Unpacking COVID’s Story Arc 1024 547 Shlomi Ron

What do you think about the past year? This rollercoaster of a year has been by far a wild ride echoing a big budget Hollywood’s end-of-the-world kinda blockbuster. But like any unexpected earth shattering event, did you know that the COVID story follows the classic 3-act structure? Let’s unpack the COVID’s story arc together! ACT…

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How to Bring A Story To Life With Illustration?
How to Bring A Story To Life With Illustration?
How to Bring A Story To Life With Illustration? 366 222 Shlomi Ron

I believe people respond better when they can see their personal stories mirrored in a meaningful visual story. That’s why I was super excited to speak with Agnes Lee, a New York Times’ illustrator, I have been closely following her simple yet meaning-rich illustrations on the Metropolitan Diary section. She will tell you more about…

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What Role Do You Give Your Audience?
What Role Do You Give Your Audience?
What Role Do You Give Your Audience? 366 222 Shlomi Ron

What role do you typically give your audience? We often treat our audience as that faceless mass and end up “casting” them with the typical passive consumer role. Engage and convert! What if there are other roles you could assign your audience as part of your ongoing visual storytelling strategy? The risk with a passive transactional…

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What Made Bernie’s Inauguration Photo Go Viral?
What Made Bernie’s Inauguration Photo Go Viral?
What Made Bernie’s Inauguration Photo Go Viral? 366 222 Shlomi Ron

Ever wondered what made Bernie’s inauguration photo go viral? Before we jump into the photo, let’s look at the context this viral photo sprung from. We’re living in wild times where reality continues to exceed our wildest imaginations. Eleven months into the pandemic that has wreaked havoc with over 100 million CoronaVirus cases of which…

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How to Create a Visual Storytelling Language?
How to Create a Visual Storytelling Language? 366 222 Shlomi Ron

What is your visual storytelling language for your brand? First, off I bet you may be wondering… What is a Visual Storytelling language? “A visual storytelling language is a set of rules that define the visual design components and story types a brand uses to create consistent, recognizable and memorable customer experiences across channels in…

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explore vs. exploit in storytelling
Explore vs. Exploit in Storytelling
Explore vs. Exploit in Storytelling 366 222 Shlomi Ron

As this wild year is nearing its end, movies have been an important outlet for all of us to escape and unwind in story land. The US market for streaming services has grown by 37% in 2020, with most of the growth coming from Disney+ which made it the third largest streaming service in the…

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What Makes A Perfect Visual_Story?
What Makes A Perfect Visual Story?
What Makes A Perfect Visual Story? 366 222 Shlomi Ron

With the growing communication noise and the challenge to break through the clutter, businesses have moved from interruption marketing to a more emotional visual storytelling that celebrates the customer as the hero of the story. This process was further amplified by COVID that forced businesses to move their operations virtually and in essence adopt digital…

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Telling stories or storytelling?
Telling Stories vs. Storytelling
Telling Stories vs. Storytelling 366 222 Shlomi Ron

It’s hard to believe but up until the 1990s, real editors validated and distributed information through only four media channels: Print, TV, radio and display. The one-to-many era – although centralized story distribution – has also solidified common truths as everybody largely consumed the same information with minimal audience interaction. Writing letters to your local…

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How Do You "Software-Update" Your Skills?
How do you “software-update” your skills?
How do you “software-update” your skills? 366 222 Shlomi Ron

How do you keep your skills up to date? Or as I’d like to call it “software-update” your skills 🙂 Lately, I’ve been thinking about that. In a world where access to information about any topic is just a click away, you get on one hand convenience, but with the emergence of social media you…

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How To Overcome A Dragon In Today's Business Climate?
How To Overcome A Dragon In Today’s Business Climate?
How To Overcome A Dragon In Today’s Business Climate? 366 222 Shlomi Ron

Every good story needs a conflict to move it forward, right? The “dragon” of our times is no doubt COVID-19 that has wreaked havoc worldwide with 1.14 million lost lives and disrupted economies, resulting in a global unemployment rate that has surpassed 190 million (International Labour Organization). It made me think hard about how businesses react in times of…

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