Posts By :

Shlomi Ron

How to create your first nft?
How to create your first NFT?
How to create your first NFT? 366 222 Shlomi Ron

Have you figured out your summer plans yet? Well, beyond the important downtime we all deserve after such a roller coaster of a year, summer is also a great time for experimentation. If you recall a few weeks ago I talked about the basics of NFT (Non-Fungible Token) that has created quite a buzz in…

read more
What is Virtual Sales Storytelling?
What is Virtual Sales Storytelling?
What is Virtual Sales Storytelling? 366 222 Shlomi Ron

The pandemic’s impact on the workplace in the past year has been radical. Check out the latest figures. The Future of Jobs Survey finds that 50% of employers will accelerate the automation of their work, while over 80% are set to expand the digitization of their work processes. Over 190 million lost jobs worldwide, 52%…

read more
Why location is important in a story?
Why Is Location Important In A Story?
Why Is Location Important In A Story? 366 222 Shlomi Ron

Do you give enough importance to location in your visual stories? The location along with the time are critical in painting a vivid story in your audience’s minds. In a classic story structure that follows Setting, Conflict, and Resolution, you typically will find the first mention of the location in Act 1: The Setting. This…

read more
What is virtual cinema?
What is Virtual Cinema?
What is Virtual Cinema? 366 222 Shlomi Ron

Can you guess what was COVID’s toll on movie theaters’ ticket sales in 2020? Nope! Guess much higher. Are you sitting down? Due to nationwide lockdowns, movie theaters have been closed, festivals have been cancelled or postponed, and film releases have been indefinitely rescheduled. The result: US Ticket sales plummeted 80% to $2.28 billion, from…

read more
What’s All The Fuss With NFTs?
What’s All The Fuss With NFTs? 366 222 Shlomi Ron

What are you thinking about all this NFT craze that’s all over the media these days? In the past few months we’ve all experienced a whirlwind of media coverage, mixed signals, hype vs. bubble alerts, and mostly dreams of a new generation of creators that crave a platform to share and monetize their digital art.…

read more
How to Use Visual Storytelling in Regional Marketing?
How to Use Visual Storytelling in Regional Marketing? 366 222 Shlomi Ron

Do you market your products globally? If so, how do you customize your visual storytelling strategy to local markets? I often talk with clients about the importance of adapting your visual story to your actual customer experience to maximize response. Makes sense, right? But you’d be surprised how easy it’s for a global brand to…

read more
What is food storytelling?
What is Food Storytelling?
What is Food Storytelling? 366 222 Shlomi Ron

I have always been intrigued by food storytelling. For one reason, I like to cook and in fact I am the chef in my house 🙂 I confess, I was also one of the many that in the past year got swept by the baking craze. I enjoy exploring variety of food genres from comfort…

read more
Unpacking COVID’s Story Arc
Unpacking COVID’s Story Arc 1024 547 Shlomi Ron

What do you think about the past year? This rollercoaster of a year has been by far a wild ride echoing a big budget Hollywood’s end-of-the-world kinda blockbuster. But like any unexpected earth shattering event, did you know that the COVID story follows the classic 3-act structure? Let’s unpack the COVID’s story arc together! ACT…

read more
How to Bring A Story To Life With Illustration?
How to Bring A Story To Life With Illustration?
How to Bring A Story To Life With Illustration? 366 222 Shlomi Ron

I believe people respond better when they can see their personal stories mirrored in a meaningful visual story. That’s why I was super excited to speak with Agnes Lee, a New York Times’ illustrator, I have been closely following her simple yet meaning-rich illustrations on the Metropolitan Diary section. She will tell you more about…

read more
What Role Do You Give Your Audience?
What Role Do You Give Your Audience?
What Role Do You Give Your Audience? 366 222 Shlomi Ron

What role do you typically give your audience? We often treat our audience as that faceless mass and end up “casting” them with the typical passive consumer role. Engage and convert! What if there are other roles you could assign your audience as part of your ongoing visual storytelling strategy? The risk with a passive transactional…

read more