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Shlomi Ron

How to tell stories in 3D?
How to Tell Stories in 3D?
 How to Tell Stories in 3D? 366 222 Shlomi Ron
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And it’s a wrap! Last week, I hosted our first ever event in the metaverse via Spatial. It was a great experience with lots of learnings along the way. I’ll share a few lessons that stood out for me. Story Design You want to come up with a theme that is aligned with your brand…

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How to uplift your audience mood in troubling times?
How to Uplift Your Audience Mood in Troubling Times?
 How to Uplift Your Audience Mood in Troubling Times? 366 222 Shlomi Ron
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12

It was mid-’70s in the fall. I was in my early teens. I was walking back home from the local market, feeling down. The darkness and chill that fell on my neighborhood didn’t help. My head was having a “storyteller fest” of all the things in my life I felt didn’t work out my way.…

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How can Brands Use DAOs to Build Communities?
How can Brands Use DAOs to Build Communities?
 How can Brands Use DAOs to Build Communities? 366 222 Shlomi Ron
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“Brands think about DAOs as they think about how their brand develops over time and how close they would like their community to come into that. What really gets interesting is co-creation for DAOs. It allows the community – if the brand is willing – to participate in the development of the brand.” -Jeremy Gilbertson…

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How to Manage Virtual Assets in the Metaverse?
How to Manage Virtual Assets in the Metaverse?
 How to Manage Virtual Assets in the Metaverse? 366 222 Shlomi Ron
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“We see clients with digital assets that can go from emails, cloud-based pictures, crypto currencies – to NFTs. So each asset requires an ad-hoc estate planning. That means you have to do your estate planning while you’re alive.” -Sara Adami-Johnson Senior Wealth Planning Consultant BMO Private Wealth Group With the recent explosion of the metaverse…

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How Brands Can Create A Meaningful Metaverse Strategy?
 How Brands Can Create A Meaningful Metaverse Strategy? 366 222 Shlomi Ron
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11

“I always tell brands, you have to think about three things when you want to enter the metaverse: 1) Gamification: can you gamify your brand? 2) Geolocation: who else is there? Who is your neighbor? Another brand? Celebrity? And 3) Context: Is there a special event happening you can leverage?” -Dirk Lueth Co-founder, Uplandme, Inc.…

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What's all the fuss with the metaverse?
What’s All The Fuss With The Metaverse?
 What’s All The Fuss With The Metaverse? 366 222 Shlomi Ron
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2021  proved to be quite busy on all fronts including significant tech innovation. Only last April, I published a story titled What’s All The Fuss With NFT? Now I feel it’s time to deconstruct another fuss – drumroll….the metaverse! To be fair, you may also want to check a 2019’s podcast episode I did unpacking How To Tell Stories…

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How to convey ideas visually?
How to Convey Ideas Visually?
 How to Convey Ideas Visually? 366 222 Shlomi Ron
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11

Got a powerful idea you want to visualize but don’t know how? Well, here is the backstory behind an infographic I created to express what I see as marketing evolution. You can easily apply to your ideas. You know how it’s like, you notice a shred of evidence here. A few interesting developments there. And…

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How to Use Sponsored Films to Drive Brand Purpose?
 How to Use Sponsored Films to Drive Brand Purpose? 366 222 Shlomi Ron
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What is brand purpose? “You really need to have a brand purpose that an organization can buy into and believes in. Then from there, you take it to the marketplace in all the tactical ways that we know work, but you think about the tactical component not just being about you the company but about…

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What is Branded Entertainment?
What is Branded Entertainment?
 What is Branded Entertainment? 366 222 Shlomi Ron
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First off, what is Branded Entertainment? “For us, it’s true original content that is being financed or co-produced with a brand partner for the purpose of entertaining an individual.” -Chris Stefanyk Head of Global Brand Partnerships, Wattpad If you’re looking at the landscape of visual storytelling you may find two core areas: Branded Content, that…

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How to Find Your Brand Purpose?
 How to Find Your Brand Purpose? 366 222 Shlomi Ron
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12

Did you know that your personal purpose is directly connected to your brand purpose? During the pandemic many experienced a wake up call that changed the old narrative: “work gives you purpose” – to a new vision: “find your purpose and then build work around it.” The pandemic caused 114 million people around the world…

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