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Shlomi Ron

The Role of Authenticity in Visual Storytelling
The Role of Authenticity in Visual Storytelling 1024 575 Shlomi Ron
When you think about why authenticity plays such a critical role in delivering an impactful message, you can start by looking at the immediate meanings Merriam-Webster dictionary offers: Real or genuine: not copied or false True and accurate Made to be or look just like an original What’s the first thing that comes to your […]
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What is Visual Storytelling?
What is Visual Storytelling? 1024 575 Shlomi Ron

I am talking to a lot of folks these days about visual storytelling, and from these interactions, I learn that there is still a great deal of ambiguity about what is visual storytelling and why it’s important now for marketers? If you’re clueless too, don’t feel bad, some of the top dictionaries like Merriam-Webster and…

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Are you a Storymaker or a Storyteller?
Are you a Storymaker or a Storyteller? 1024 573 Shlomi Ron

Just finished reading Jonathan Gottschall’s book “The Storytelling Animal.” With all the hype these days about virtual reality – Consumer VR will grow from $1.6 billion last year to $11.5 billion in 2021, according to VR and AR revenue forecast by Artillery Intelligence. I really liked Gottschall’s observation that at the end of the day…

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viral video
Tracing Success Drivers of a Viral Video
Tracing Success Drivers of a Viral Video 1024 572 Shlomi Ron

By now you have already seen the “Chewbacca Mom” video that has pushed the video of Candace Payne, a stay-at-home mom from Texas into the limelight. But what are the visual storytelling drivers that contributed to its insane success? First, here is the video in case you missed it: Original video made just for friends…

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16 Ways to Boost Your Video Storytelling Strategy – Part 2
16 Ways to Boost Your Video Storytelling Strategy – Part 2 1024 576 Shlomi Ron

When I first thought about video storytelling as a topic for this post, I figured I’ll do a top-10 list and that should cover it. Little did I know that “video well” is much deeper and I was able to extract 16 video storytelling tactics! So if you followed my part 1 post, the following…

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16 Ways to Boost Your Video Storytelling Strategy – Part 1
16 Ways to Boost Your Video Storytelling Strategy – Part 1 1024 576 Shlomi Ron

According to Merriam-Webster, the word video – in case you wondered – is with us since 1937 and originated from the Latin word videre ‘to see.’ So video is translated into ‘I see,’ following the same pattern of Audio – ‘I hear.’ With the increase in broadband and wireless speed and the mass adoption of…

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Deconstructing Visual Storytelling
Deconstructing Visual Storytelling
Deconstructing Visual Storytelling 1024 574 Shlomi Ron

“A clever smuggler came to the border with a donkey. The donkey’s back was heavily laden with straw. The official at the border was suspicious and pulled apart the man’s bundles till there was straw all around, but not a valuable thing in the straw was found. “But I’m certain you’re smuggling something,” the official…

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