“To survive, you must tell stories”

-Umberto Eco
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What is Customer Empathy?
 What is Customer Empathy? 369 217 Shlomi Ron
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How much do you REALLY know your ideal customer? You may be just starting your business and making the first steps in formalizing your target customer persona, or you have a thriving business and you can easily picture your ideal customer. Hey, that’s easy! It’s Jane who’s been a loyal customer for years. Before we…

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How to Find and Own your Business Story?
 How to Find and Own your Business Story? 369 217 Shlomi Ron
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Watch my video recording on the Visual Storytelling Today show:  On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play One of the most common questions our clients ask us: how do I find and own my business story?…

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How to Get Started with Instagram Storytelling
 How to Get Started with Instagram Storytelling 368 217 Shlomi Ron
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Watch my video recording on the Visual Storytelling Today show:  On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play With all the latest talk about Facebook changing their newsfeed’s algorithm and the inevitable comparisons to Instagram (aka maximal…

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How to read your 2017 story?
 How to read your 2017 story? 368 217 Shlomi Ron
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How did 2017 treat you? Regardless, if you had your strongest year-ever, a so-so, or – hopefully not – the weakest. The conclusion of your 2017 story highly depends on how you interpret it and learn from it. The story you tell yourself of how 2017 ended up for you, has profound implications for how…

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2018-visual-storytelling-trends-to-watch-for
2018 Visual Storytelling Trends to Watch For
 2018 Visual Storytelling Trends to Watch For 369 217 Geoffrey Colon
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Watch my video recording on the Visual Storytelling Today show:  On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play When it comes to the evolution of storytelling, it’s important to note just how people are communicating with one…

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How to transform your story into your BUYER’S STORY
 How to transform your story into your BUYER’S STORY 369 217 Shlomi Ron
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It’s a fact not a whole lot of people are aware of. But half of all new business ventures fail in their first 5 years, according to the Bureau of Labor Statistics. According to CBInsights the top reason is No market need.  Translation: businesses don’t know how to craft and vet a compelling business story that resonates with…

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What is B2B video storytelling?
 What is B2B video storytelling? 369 217 Tyler Lessard
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Watch my video recording on the Visual Storytelling Today show:  On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play We all know how powerful video is as a content medium for storytelling, education and entertainment. Few will argue that it’s…

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How to Harness the Power of Social Listening for Curating an Effective Visual Storytelling Strategy
 How to Harness the Power of Social Listening for Curating an Effective Visual Storytelling Strategy 368 217 Shlomi Ron
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Watch my video recording on the Visual Storytelling Today show with David Berkowitz:   On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play Social listening or the practice of doing research on social media – is squarely positioned under…

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How to apply the “Dominating Attribute” visual principle
 How to apply the “Dominating Attribute” visual principle 368 217 Shlomi Ron
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Watch clip Profile Client: Swedish bank and one-click payment system Klarna. Agency: Nord DDB and directed by The Perlorian Brothers. Platform: Instagram. Backstory: As part of a larger campaign that started last year, and in support of Klarna’s new Website launch, Nord DDB repurposed this video clip on Instagram last month, and created a viral sensation (31k views, and 300…

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The Last Screen
 The Last Screen 368 217 Cathy Hackl
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Watch my video recording on the Visual Storytelling Today show:   On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play Storytelling is going through a transformation. We’re moving away from content that is 2D to content that is 3D,…

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