“To survive, you must tell stories”

-Umberto Eco
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interactive video
What is Interactive video?  Why now? And how to get started?
 What is Interactive video?  Why now? And how to get started? 369 217 Gavrilo Bozovic
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Watch my video recording on the Visual Storytelling Today show: On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play Are you creating videos as part of your marketing strategy? A recent study from Vidyard found that businesses are now…

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How to Plan Your Live Video Storytelling Strategy
 How to Plan Your Live Video Storytelling Strategy 369 217 Shlomi Ron
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The live streaming market worldwide is projected to grow from $30.29 Billion in 2016 to $70.05 Billion by 2021 (source: Markets and Markets) With so much noise out there, one of the most effective ways to break through is live video storytelling. I refer to the wide range of live video expressions from social live…

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Visual Storytelling – Unplugged
 Visual Storytelling – Unplugged 369 217 Shlomi Ron
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With our growing reliance on smartphones, I had an interesting revelation one day when my iPhone froze during a software update. Something I know we all can relate to. You know how it starts, you start getting those red alerts that there is a new software update. At first, you ignore it, hey I’ve got…

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5 easy ways to create narrative images
 5 easy ways to create narrative images 369 217 Shlomi Ron
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What you did, do and will do – find your story How do you read this photo? Before we get to the backstory, this image offers an excellent example to demonstrate how our “visual storytelling mind” works. Images are today’s lingua franca of visual communications. According to Hootsuite, “Instagram users have shared over 40 billion…

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How to Rise above the Noise with Visual Storytelling
 How to Rise above the Noise with Visual Storytelling 369 217 Shlomi Ron
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Since we’re talking about the power of visual storytelling, I figured it only makes sense to use a familiar visual format – the narrative photo novel – to vividly underscore the importance of solving the “noise” problem (start reading left to right). How do you define “advertising noise?“ It’s like the classic noise picture above,…

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How to turn your side hustle into part of your BIG STORY
 How to turn your side hustle into part of your BIG STORY 369 217 Shlomi Ron
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I have always been fascinated by movies as engaging visual stories. For some reason, I started studying Italian as a side interest in NY’s Greenwich Village. Wow! It was like wearing VR glasses with different cultural lenses to see the world. Such that I used to joke that every Saturday I literally spent a few…

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Visual Content
The Massive Growth of Visual Content
 The Massive Growth of Visual Content 1024 598 Michael Brenner
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Supply and demand; the mechanism upon which the world of business is based. As we have seen time and time again, those who can produce what the customer wants, when and where they want it, are those who become successful in the market. Image via Pixabay.com It doesn’t matter which industry you operate in, or […]
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Visual Storytelling Summit 2016
Insights from Visual Storytelling Summit 2016
 Insights from Visual Storytelling Summit 2016 1024 573 Shlomi Ron
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It was our first Summit in partnership with The Idea Center at Miami-Dade College, dedicated to a topic that is mostly discussed in the context of entertainment and photography. Yes, there have been some discussions about visual storytelling in the context of marketing, but they tend to revolve around how to run an effective Instagram…

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The Role of Authenticity in Visual Storytelling
 The Role of Authenticity in Visual Storytelling 1024 575 Shlomi Ron
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When you think about why authenticity plays such a critical role in delivering an impactful message, you can start by looking at the immediate meanings Merriam-Webster dictionary offers: Real or genuine: not copied or false True and accurate Made to be or look just like an original What’s the first thing that comes to your […]
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What is Visual Storytelling?
 What is Visual Storytelling? 1024 575 Shlomi Ron
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I am talking to a lot of folks these days about visual storytelling, and from these interactions, I learn that there is still a great deal of ambiguity about what is visual storytelling and why it’s important now for marketers. If you’re clueless too, don’t feel bad, some of the top dictionaries like Merriam-Webster and…

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