“To survive, you must tell stories”

-Umberto Eco
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How to use ethnographic research to tell a meaningful brand narrative
 How to use ethnographic research to tell a meaningful brand narrative 370 218 Tory Gentes
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Watch my video recording on the Visual Storytelling Today show: On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play The secret sauce for creating an effective brand narrative that will move your target audience into action really depends on…

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How to Manage Visual Influencers to Tell your Story
 How to Manage Visual Influencers to Tell your Story 370 218 Susan Emerick
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Watch our video recording on the Visual Storytelling Today show: On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play My backstory I’ve been incredibly fortunate to have the opportunity to become an early pioneer in digital and social…

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How to Translate Your Brand into a Physical Space?
 How to Translate Your Brand into a Physical Space? 370 218 Shlomi Ron
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Watch our video recording on the Visual Storytelling Today show:  On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play Here are select highlights from our chat: In episode #13 of Visual Storytelling Today show, I chat with…

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How to find your TRUE narrative
 How to find your TRUE narrative 370 218 Shlomi Ron
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Most likely if you rewind back enough your career reel, you’ll find a long ring of stories that could clue you into your TRUE narrative today [highlight to tweet]. In my case, I have recently bumped into this 2002 article “Inject Some Fun and Games Into Advertising”  I published on DMnews, spreading the gospel of “advergaming”…

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How to find balance between quantity and quality in visual storytelling
 How to find balance between quantity and quality in visual storytelling 370 216 Shlomi Ron
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Are you obsessed about getting more followers and likes to your stories on social? Consider this evolution: 1. Yesterday, consumers could only passively consume brands’ BUY NOW content. 2. A decade ago, with digital, social & mobile explosions, consumers have become PROSUMERS who not only consume content but also actively produce content. 3. Today, following…

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What is an Inciting Incident in a Business Story?
 What is an Inciting Incident in a Business Story? 370 218 Shlomi Ron
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What was your narrative moment of truth? In everybody’s careers, there was that magic moment (aka Inciting Incident) that dramatically changed their perspectives and started their business journey to who they are today. It’s that aha moment that disrupts your routine expressed in value change – typically from positive to negative – that makes you…

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How to Boost Your Brand Humanity?
 How to Boost Your Brand Humanity? 370 218 Shlomi Ron
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What are you doing to give your audience a glimpse into your backstage to show your brand humanity? After a long history of advertising & marketing that kept producing largely a utopian and buttoned up image for brands, in recent years a new approach has emerged. But first, you need the setup for this story…

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How to Break Out of the Screen with Your Story
 How to Break Out of the Screen with Your Story 371 217 Shlomi Ron
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What are you doing to engage your audience outside the screen? With people bombarded with over 5000 advertising messages a day according to LinkedIn, it becomes more challenging to break through the clutter. Well, I am not saying ditch your digital strategy completely. On the contrary, here at VSI, our main premise is to help…

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How to Connect Better with Your Customers?
 How to Connect Better with Your Customers? 369 217 Shlomi Ron
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Watch my video recording on the Visual Storytelling Today show: On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play How do you connect with your customers? Knowing how to connect better with customers is always one of the…

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Why Your buyer’s Information Needs are So Critical?
 Why Your buyer’s Information Needs are So Critical? 369 217 Shlomi Ron
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When you think about how to create an effective visual storytelling strategy, it’s always critical to understand your target buyer’s information needs at each stage of the buyer’s journey. Why? Your buyer’s needs constantly change as she moves through the stages of your buyer’s journey. At the top of the funnel (TOFU), the Discover stage…

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