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Visual Storytelling

How to tell stories using cryptoart?
How to Tell Stories Using Cryptoart?
 How to Tell Stories Using Cryptoart? 366 218 Shlomi Ron
By:
4

As you know, I try to bring visual storytellers with fresh perspectives on our Visual Storytelling Today podcast. I’m sure you’ve all heard a lot about Blockchain. The topic is loaded with a lot of misinformation. So in this episode, I figured to tackle Blockchain from a visual storytelling perspective. In this episode, I speak…

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The Role of Emotions in Visual Storytelling
 The Role of Emotions in Visual Storytelling 366 218 Shlomi Ron
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7

From discussions with clients and colleagues, I am often surprised to learn that they are not aware of the critical role emotions play in shaping customer’s behavior. Merriam-Webster dictionary defines “emotion” as: “A conscious mental reaction (such as anger or fear) subjectively experienced as strong feeling usually directed toward a specific object and typically accompanied…

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What Really Drives Your Social Media Sharing?
 What Really Drives Your Social Media Sharing? 366 218 Shlomi Ron
By:
7

As a visual storyteller the most intuitive place to publish your content is on social media, right? So, are thinking 42% of the world’s population who uses social media. That’s 3.2 billion users worldwide. (Emarsys). Why you may ask? Social networks are today’s digital public piazzas or malls where your audience already hangs out. It’s…

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Top 10 Stories Every Business Should Tell
 Top 10 Stories Every Business Should Tell 366 218 Shlomi Ron
By:
7

What types of stories are you telling as part of your overall visual storytelling strategy? I often receive questions from clients and students after working hard to nail down their unique Brand Narrative statement, they ask “Now what?” As you may know, a Brand Narrative is only the beginning. It’s like deciding on the style…

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How to Create Visual Stories Without an Artist?
 How to Create Visual Stories Without an Artist? 366 218 Shlomi Ron
By:
7

Ever wondered why visual storytelling is more critical than ever? In the world of digital marketing, visual story creation is more than a trend; it’s a powerful strategy to engage and captivate your audience. With 80% of marketers using visual assets in their social media marketing. Video (63%), alone, has also surpassed blogging (60%) in…

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Don’t let a lack of Persuasion Weaken your Story’s Impact
 Don’t let a lack of Persuasion Weaken your Story’s Impact 366 218 Shlomi Ron
By:
7

What is your persuasion strategy to move your audience into action? Sometimes it’s worth looking back, actually quite back – more than 2000 years ago – when Aristotle shared his timeless persuasion formula in his work Rhetoric. As you can see from the infographic below, Aristotle’s Rhetorical Triangle consists of three persuasion drivers: 1) Ethos…

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What is StorySelling?
 What is StorySelling? 366 218 Shlomi Ron
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7

In a syndicated MasterChef episode – the competitive cooking reality TV show – an inquisitive judge asked an antsy contestant: “So, what have you prepared for us?” Contestant: “This is a very special dish for me. It’s a dish that I cooked my wife for the last Love Holiday. Since I met my wife, we’ve…

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What’s the Difference Between a Story and a Narrative?
 What’s the Difference Between a Story and a Narrative? 370 218 Shlomi Ron
By:
7

Do you know what is the difference between a Story and a Narrative? In my client workshops and reading content online, I see people use them interchangeably, which is incorrect. So, let’s unpack this with the right definitions. My rendition of the Blind Men and the Elephant fable to marketing terms Your Brand Narrative is the answer to…

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Story Obstacles
How to Maximize Your Story Engagement?
 How to Maximize Your Story Engagement? 370 218 Shlomi Ron
By:
6

What’s wrong with the “Right Person, Right Place, Right Time, Right Message?” – for visual storytellers? We all lived by this mantra for so long. Now it’s time to update its relevancy to visual storytelling today. Robert Rose, from The Content Advisory, says: “Instead of focusing on the right message, to the right person, at the…

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Why Backstage Stories Make Your Message Work Harder?
 Why Backstage Stories Make Your Message Work Harder? 370 218 Shlomi Ron
By:
6

I was driving my car last Friday evening on my way for an art opening in Coral Gables Museum. With the music blazing, my spirits high I noticed a warning light on my car dashboard. Initially, I couldn’t tell what that exclamation mark wrapped around a semi-circle meant. You see, my Volkswagen Tiguan has a…

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