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Visual Storytelling

How to start your business story with a bang Part 3
How to start your business story with a bang – Part 3
 How to start your business story with a bang – Part 3 370 218 Shlomi Ron
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Another powerful way to start your business story, especially in a live presentation, is to use props. Why? Props can emphasize your key messages, create an emotional impact, amplify illustrative metaphors, stir your audience attention to the prop, sometimes they could add humor, and most of all props are visible cues that make your story…

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How to start your business story with a bang – Part 2
 How to start your business story with a bang – Part 2 370 218 Shlomi Ron
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Continuing in my blog series uncovering the wide range of ways to start an effective business story, I’ll start with a simple question: How are you pitching your product to prospects? Are you focusing first on your backstory that led you to develop the product? the problem? or touting your solution features? These are all…

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How to start a story - part 1
How to start your business story with a bang – Part 1
 How to start your business story with a bang – Part 1 370 218 Shlomi Ron
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When you pitch your prospects or creating new marketing assets, how do you pull your audience attention right from the start with your business story? This is especially critical at the top of the funnel of your buyer’s journey when you’re dealing with strangers that carry very narrow attention span. Welcome to my blog series that will…

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How to use ethnographic research to tell a meaningful brand narrative
 How to use ethnographic research to tell a meaningful brand narrative 370 218 Tory Gentes
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Watch my video recording on the Visual Storytelling Today show: On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play The secret sauce for creating an effective brand narrative that will move your target audience into action really depends on…

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How to Manage Visual Influencers to Tell your Story
 How to Manage Visual Influencers to Tell your Story 370 218 Susan Emerick
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Watch our video recording on the Visual Storytelling Today show: On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play My backstory I’ve been incredibly fortunate to have the opportunity to become an early pioneer in digital and social…

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How to Translate Your Brand into a Physical Space?
 How to Translate Your Brand into a Physical Space? 370 218 Shlomi Ron
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Watch our video recording on the Visual Storytelling Today show:  On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play Here are select highlights from our chat: In episode #13 of Visual Storytelling Today show, I chat with…

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How to find your TRUE narrative
 How to find your TRUE narrative 370 218 Shlomi Ron
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Most likely if you rewind back enough your career reel, you’ll find a long ring of stories that could clue you into your TRUE narrative today [highlight to tweet]. In my case, I have recently bumped into this 2002 article “Inject Some Fun and Games Into Advertising”  I published on DMnews, spreading the gospel of “advergaming”…

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How to find balance between quantity and quality in visual storytelling
 How to find balance between quantity and quality in visual storytelling 370 216 Shlomi Ron
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Are you obsessed about getting more followers and likes to your stories on social? Consider this evolution: 1. Yesterday, consumers could only passively consume brands’ BUY NOW content. 2. A decade ago, with digital, social & mobile explosions, consumers have become PROSUMERS who not only consume content but also actively produce content. 3. Today, following…

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What is an Inciting Incident in a Business Story?
 What is an Inciting Incident in a Business Story? 370 218 Shlomi Ron
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What was your narrative moment of truth? In everybody’s careers, there was that magic moment (aka Inciting Incident) that dramatically changed their perspectives and started their business journey to who they are today. It’s that aha moment that disrupts your routine expressed in value change – typically from positive to negative – that makes you…

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How to Boost Your Brand Humanity?
 How to Boost Your Brand Humanity? 370 218 Shlomi Ron
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What are you doing to give your audience a glimpse into your backstage to show your brand humanity? After a long history of advertising & marketing that kept producing largely a utopian and buttoned up image for brands, in recent years a new approach has emerged. But first, you need the setup for this story…

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