“To survive, you must tell stories”

-Umberto Eco

Welcome to VSI Blog!

Your #1 destination for the latest visual storytelling ideas, thought-provoking perspectives from leading experts and useful tips you can easily apply to your business. Join VSI Community and get fresh ideas directly to your inbox

What is AI Generated Image?
What is AI Generated Image? 366 222 Shlomi Ron

What is AI Generated Image? “In a nutshell, it’s an image created by artificial intelligence (AI) algorithms. In recent developments, the AI learns the visual structure, style, and text labels for a lot of images. Then upon receiving a text prompt can generate a new image.” – Shlomi Ron It sure looks like in the…

read more
What is conversational video?
What is Conversational Video?
What is Conversational Video? 366 222 Shlomi Ron

  “We define conversational video as being the capture of an authentic narrative or point of view or piece of knowledge – given by a living human being that is based on their authentic experience be it historical or professional skill they have– they’re imparting person-to-person.” -Stephen SmithCofounder & CEOStoryFile Do you have a loved…

read more
Just Between Us…
Just Between Us… 366 222 Shlomi Ron

I’ve recently been working with a client about improving authenticity in visual storytelling for their luxury products. It made me think about the importance of creating “just-between-us” moods. First, you may ask “just-between-what?” In a nutshell, it’s every time you tell a personal story that makes your audience feel like a trusted friend. Let’s unpack…

read more
Let’s Talk about Empathy
Let’s Talk about Empathy 366 222 Shlomi Ron

As visual storytellers we’re always on the look out for stories that will educate/entertain/inspire our audience in order to improve their lives and drive business results, right? But as you well know, regardless of the medium, the road to emotionally move your audience into action typically goes by first establishing empathy. Yep! That critical ability…

read more
What is Volumetric Storytelling?
What is Volumetric Storytelling? 366 222 Shlomi Ron

“Volumetric Storytelling is adding that “dimension of you” into the story. It’s very personal because now you are an actor in the story. So, you can be told a story that is presented to you, but a Volumetric Storytelling lets you navigate through the world and use your physical presence as part of the story…

read more
Rent or own?
Rent or own?
Rent or own? 366 222 Shlomi Ron

What is the first thing that comes to mind when you think about… “social media?” A quick scan of your bag of experiences is maybe bringing up memorable moments of viral posts. Or your journey building up an impressive following size — maybe even being part of those coveted “social unicorns” boasting their blue check…

read more
How can Brands Develop Metaverse Experiences on Their Own Platforms?
How can Brands Develop Metaverse Experiences on Their Own Platforms? 366 222 Shlomi Ron

“When brands come to us, they’re looking to create experiences that emotionally reconnect people – especially after being disconnected during the pandemic. They look for this wow effect, and for an experience that can be accessible on all devices.” -Ida Kymmer Strategic Business Development Manager Journee Last year metaverse companies raised $10.4 billion! NFT sales…

read more
How to tell stories in 3D?
How to Tell Stories in 3D?
How to Tell Stories in 3D? 366 222 Shlomi Ron

And it’s a wrap! Last week, I hosted our first ever event in the metaverse via Spatial. It was a great experience with lots of learnings along the way. I’ll share a few lessons that stood out for me. Story Design You want to come up with a theme that is aligned with your brand…

read more
How to uplift your audience mood in troubling times?
How to Uplift Your Audience Mood in Troubling Times?
How to Uplift Your Audience Mood in Troubling Times? 366 222 Shlomi Ron

It was mid-’70s in the fall. I was in my early teens. I was walking back home from the local market, feeling down. The darkness and chill that fell on my neighborhood didn’t help. My head was having a “storyteller fest” of all the things in my life I felt didn’t work out my way.…

read more
How can Brands Use DAOs to Build Communities?
How can Brands Use DAOs to Build Communities?
How can Brands Use DAOs to Build Communities? 366 222 Shlomi Ron

“Brands think about DAOs as they think about how their brand develops over time and how close they would like their community to come into that. What really gets interesting is co-creation for DAOs. It allows the community – if the brand is willing – to participate in the development of the brand.” -Jeremy Gilbertson…

read more