Umberto Eco: “To survive, you must tell stories.”

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How to transform stories using emerging visual media?
How to transform stories using emerging visual media? 370 218 Rafael Baldwin

Stories have always served as robust communication tools from ancient times to this day. What’s interesting, is that the story structure remains constant, but what changes are the media through which stories are told. From the time people gathered around the campfire and that’s how legends were passed from one generation to the other. Today,…

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The Future of Visual Storytelling
The Future of Visual Storytelling 370 218 Shlomi Ron

A few months ago, I participated in Visme’s Ask Me Anything blog series. Samantha Lile did an excellent job capturing my thoughts about the future of visual storytelling, and other timely questions that shape the space. Click here to read the interview: Looking to train your whole team on how tell a compelling story using rich visuals?…

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How to create authentic user generated stories?
How to create authentic user generated stories? 370 218 Shlomi Ron

Yesterday, I needed to duplicate my house key. If the year was 1979 or even 1989, I would most likely check the yellow pages book. But since we’re in 2019, I googled “key duplication” and immediately received local stores nearby. Since this is not a rocket science project, I picked the closest store and headed…

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How to make your audience visualize your story
How to make your audience visualize your story 370 218 Shlomi Ron

Watch my video recording on the Visual Storytelling Today show: On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play Select quotes from our guest, Park Howell All storytelling is visual storytelling because you’re trying to ignite images in the…

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Why do we love stories?
Why do we love stories? 370 218 Shlomi Ron

People love to tell stories but have you ever wondered why? From the time cavemen sat around campfires and told stories about a challenging bear hunt or a fishing adventure – stories offered an effective mechanism for knowledge transfer. From this perspective, the campfire was the social media platform of the day that congregated all…

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How to start your business story with a bang Part 3
How to start your business story with a bang – Part 3
How to start your business story with a bang – Part 3 370 218 Shlomi Ron

Another powerful way to start your business story, especially in a live presentation, is to use props. Why? Props can emphasize your key messages, create an emotional impact, amplify illustrative metaphors, stir your audience attention to the prop, sometimes they could add humor, and most of all props are visible cues that make your story…

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How to start your business story with a bang – Part 2
How to start your business story with a bang – Part 2 370 218 Shlomi Ron

Continuing in my blog series uncovering the wide range of ways to start an effective business story, I’ll start with a simple question: How are you pitching your product to prospects? Are you focusing first on your backstory that led you to develop the product? the problem? or touting your solution features? These are all…

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How to start a story - part 1
How to start your business story with a bang – Part 1
How to start your business story with a bang – Part 1 370 218 Shlomi Ron

When you pitch your prospects or creating new marketing assets, how do you pull your audience attention right from the start with your business story? This is especially critical at the top of the funnel of your buyer’s journey when you’re dealing with strangers that carry very narrow attention span. Welcome to my blog series that will…

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How to use ethnographic research to tell a meaningful brand narrative
How to use ethnographic research to tell a meaningful brand narrative 370 218 Tory Gentes

Watch my video recording on the Visual Storytelling Today show: On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play  The secret sauce for creating an effective brand narrative that will move your target audience into action really depends…

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How to Manage Visual Influencers to Tell your Story
How to Manage Visual Influencers to Tell your Story 370 218 Susan Emerick

Watch our video recording on the Visual Storytelling Today show: On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play My backstory I’ve been incredibly fortunate to have the opportunity to become an early pioneer in digital and social…

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