“To survive, you must tell stories”

-Umberto Eco

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How can Brands Use DAOs to Build Communities?
How can Brands Use DAOs to Build Communities?
How can Brands Use DAOs to Build Communities? 366 222 Shlomi Ron

“Brands think about DAOs as they think about how their brand develops over time and how close they would like their community to come into that. What really gets interesting is co-creation for DAOs. It allows the community – if the brand is willing – to participate in the development of the brand.” -Jeremy Gilbertson…

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How to Manage Virtual Assets in the Metaverse?
How to Manage Virtual Assets in the Metaverse?
How to Manage Virtual Assets in the Metaverse? 366 222 Shlomi Ron

“We see clients with digital assets that can go from emails, cloud-based pictures, crypto currencies – to NFTs. So each asset requires an ad-hoc estate planning. That means you have to do your estate planning while you’re alive.” -Sara Adami-Johnson Senior Wealth Planning Consultant BMO Private Wealth Group With the recent explosion of the metaverse…

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How Brands Can Create A Meaningful Metaverse Strategy?
How Brands Can Create A Meaningful Metaverse Strategy? 366 222 Shlomi Ron

“I always tell brands, you have to think about three things when you want to enter the metaverse: 1) Gamification: can you gamify your brand? 2) Geolocation: who else is there? Who is your neighbor? Another brand? Celebrity? And 3) Context: Is there a special event happening you can leverage?” -Dirk Lueth Co-founder, Uplandme, Inc.…

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What's all the fuss with the metaverse?
What’s All The Fuss With The Metaverse?
What’s All The Fuss With The Metaverse? 366 222 Shlomi Ron

2021  proved to be quite busy on all fronts including significant tech innovation. Only last April, I published a story titled What’s All The Fuss With NFT? Now I feel it’s time to deconstruct another fuss – drumroll….the metaverse! To be fair, you may also want to check a 2019’s podcast episode I did unpacking How To Tell Stories…

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How to convey ideas visually?
How to Convey Ideas Visually?
How to Convey Ideas Visually? 366 222 Shlomi Ron

Got a powerful idea you want to visualize but don’t know how? Well, here is the backstory behind an infographic I created to express what I see as marketing evolution. You can easily apply to your ideas. You know how it’s like, you notice a shred of evidence here. A few interesting developments there. And…

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How to Use Sponsored Films to Drive Brand Purpose?
How to Use Sponsored Films to Drive Brand Purpose? 366 222 Shlomi Ron

What is brand purpose? “You really need to have a brand purpose that an organization can buy into and believes in. Then from there, you take it to the marketplace in all the tactical ways that we know work, but you think about the tactical component not just being about you the company but about…

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What is Branded Entertainment?
What is Branded Entertainment?
What is Branded Entertainment? 366 222 Shlomi Ron

“For us, it’s true original content that is being financed or co-produced with a brand partner for the purpose of entertaining an individual.” -Chris Stefanyk Head of Global Brand Partnerships, Wattpad If you’re looking at the landscape of visual storytelling you may find two core areas: Branded Content, that is larger in scope and is…

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How to Find Your Brand Purpose?
How to Find Your Brand Purpose? 366 222 Shlomi Ron

Did you know that your personal purpose is directly connected to your brand purpose? During the pandemic many experienced a wake up call that changed the old narrative: “work gives you purpose” – to a new vision: “find your purpose and then build work around it.” The pandemic caused 114 million people around the world…

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How I Started My Podcast
How I started My Podcast
How I started My Podcast 366 222 Shlomi Ron

Are you hosting a podcast to show vs. tell your brand purpose? It’s no secret, in recent years podcasts have become a powerful channel to tell meaningful stories that engage audiences, while building brand, and opening opportunities. Interest in audio in general has been surging and further amplified during the pandemic with the Clubhouse craze…

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Cinematic Brand Videos
How to Create Cinematic Brand Videos?
How to Create Cinematic Brand Videos? 335 222 Shlomi Ron

“At the pure form, cinematic is approaching a project with the idea of thoughtfulness, with the resources, not just hey let’s point the camera on that thing, roll on it and move on. It’s setting up lights, building a scene, building a move, building a look – all these characteristics you see in a movie.“…

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