“To survive, you must tell stories”

-Umberto Eco




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How Visual Storytelling Can Drive Social Impact Innovation
How Visual Storytelling Can Drive Social Impact Innovation
How Visual Storytelling Can Drive Social Impact Innovation 1024 621 Shlomi Ron

Since it’s Thanksgiving week, and we’re all in the spirit of giving and serving others, today I’d like to talk about social impact innovation. You’ll likely come across this term as simply “Social Innovation.” Social innovation refers to the design and implementation of new solutions that imply conceptual, process, product, or organizational change, which ultimately…

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How To Use AI to Augment Your Visual Storytelling
How To Use AI to Augment Your Visual Storytelling 1024 621 Shlomi Ron

Since AI broke out into our lives almost a year ago when OpenAI released ChatGPT, the entire tech market went wild to introduce new AI tools for a wide range of use cases in almost every sector imaginable. For us, visual storytellers, AI offers a versatile “Swiss Knife” that can support the entire creative process;…

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Taking a Forest View at Visual Storytelling
Taking a Forest View at Visual Storytelling 1024 621 Shlomi Ron

The other day I had this mental exercise that made me think hard about the implications for visual storytellers looking at our changing landscape. No one knows for sure, but here’s my take. First, let’s look at the numbers Even before dreaming of going live, 60-70 percent of content produced by B2B companies goes unused due to irrelevancy (SiriusDecisions).…

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My office
From Idea to Inbox: Discover the Process Behind My Newsletter
From Idea to Inbox: Discover the Process Behind My Newsletter 1024 621 Shlomi Ron

I often get asked how I come up with a new story every week. What is my creative process? What are the challenges vs. happy moments? Earlier, I provided some details in a previous story in My Backstage Story but here is the full process. First, some background I started the Visual Storytelling Newsletter six years ago.…

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How To Use Visual Storytelling To Communicate Cybersecurity Threats?
How To Use Visual Storytelling To Communicate Cybersecurity Threats?
How To Use Visual Storytelling To Communicate Cybersecurity Threats? 366 222 Shlomi Ron

Do you know what it’s like when you’re used to perceiving certain concepts in a particular way, but when you simply change your lens, a much clearer perspective emerges?                                                    …

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How Does AI Democratize Volumetric Videos for Brands
How Does AI Democratize Volumetric Videos for Brands 366 222 Shlomi Ron

If you recall back in May of last year I shared with you a podcast episode titled What is Volumetric Storytelling? In which, I talked with Elizabeth Baron, Enterprise Solutions Executive at Unity. As a refresher, Wikipedia defines Volumetric capture or volumetric video Is a technique that captures a three-dimensional space, such as a location or…

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Embrace Uncertainty: Jump Right In!
Embrace Uncertainty: Jump Right In!
Embrace Uncertainty: Jump Right In! 366 222 Shlomi Ron

Yesterday I stopped by our local bakery to buy a country bread. Its rustic crust is irresistible. During Covid’s bread baking craze I used to bake my own bread and quite enjoyed it. I don’t eat bread regularly, but occasionally I treat myself to a few pro loaves. I placed the package in the backseat…

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How Can Brands Use Pets In Visual Storytelling to Create Emotional Connections?
How Can Brands Use Pets In Visual Storytelling to Create Emotional Connections?
How Can Brands Use Pets In Visual Storytelling to Create Emotional Connections? 366 222 Shlomi Ron

Do you find yourself walking down the street, and as soon you see someone taking out their dog for a walk – can’t resist the emotional surge to come over and shower the pet with love? Advertisers – including non-pet brands – have been using pets in their advertising for a long time for exactly…

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What's all the fuss with ChatGPT?
What’s All the Fuss With ChatGPT?
What’s All the Fuss With ChatGPT? 366 222 Shlomi Ron

No doubt, OpenAI’s ChatGPT AI tool is a watershed moment that is bound to impact many sectors, including marketing and the way we tell stories. You may wonder, what’s all the fuss with ChatGPT? I don’t know what it was, the pandemic? A normal evolution? Or the combination of both. However, in the past two…

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What Inspires You To Take A Photo?
What Inspires You To Take A Photo? 366 222 Shlomi Ron

With everybody using their phones to snap photos, have you ever stopped to think what inspired you to stop and take that photo? As visual storytellers, one of the most fun activities is to take photos using our phone. It’s convenient, immediate, and on-the-go. I have recently talked about our unique superpower to use our…

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