“To survive, you must tell stories”

-Umberto Eco




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What is virtual cinema?
What is Virtual Cinema?
What is Virtual Cinema? 366 222 Shlomi Ron

Can you guess what was COVID’s toll on movie theaters’ ticket sales in 2020? Nope! Guess much higher. Are you sitting down? Due to nationwide lockdowns, movie theaters have been closed, festivals have been cancelled or postponed, and film releases have been indefinitely rescheduled. The result: US Ticket sales plummeted 80% to $2.28 billion, from…

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What’s all the fuss with NFT?
What’s all the fuss with NFT? 366 222 Shlomi Ron

What are you thinking about all this NFT craze that’s all over the media these days? In the past few months we’ve all experienced a whirlwind of media coverage, mixed signals, hype vs. bubble alerts, and mostly dreams of a new generation of creators that crave a platform to share and monetize their digital art.…

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How to Use Visual Storytelling in Regional Marketing?
How to Use Visual Storytelling in Regional Marketing? 366 222 Shlomi Ron

Do you market your products globally? If so, how do you customize your visual storytelling strategy to local markets? I often talk with clients about the importance of adapting your visual story to your actual customer experience to maximize response. Makes sense, right? But you’d be surprised how easy it’s for a global brand to…

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What is food storytelling?
What is Food Storytelling?
What is Food Storytelling? 366 222 Shlomi Ron

I have always been intrigued by food storytelling. For one reason, I like to cook and in fact I am the chef in my house 🙂 I confess, I was also one of the many that in the past year got swept by the baking craze. I enjoy exploring variety of food genres from comfort…

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Unpacking COVID’s Story Arc
Unpacking COVID’s Story Arc 1024 547 Shlomi Ron

What do you think about the past year? This rollercoaster of a year has been by far a wild ride echoing a big budget Hollywood’s end-of-the-world kinda blockbuster. But like any unexpected earth shattering event, did you know that the COVID story follows the classic 3-act structure? Let’s unpack the COVID’s story arc together! ACT…

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How to Bring A Story To Life With Illustration?
How to Bring A Story To Life With Illustration?
How to Bring A Story To Life With Illustration? 366 222 Shlomi Ron

I believe people respond better when they can see their personal stories mirrored in a meaningful visual story. That’s why I was super excited to speak with Agnes Lee, a New York Times’ illustrator, I have been closely following her simple yet meaning-rich illustrations on the Metropolitan Diary section. She will tell you more about…

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What Role Do You Give Your Audience?
What Role Do You Give Your Audience?
What Role Do You Give Your Audience? 366 222 Shlomi Ron

What role do you typically give your audience? We often treat our audience as that faceless mass and end up “casting” them with the typical passive consumer role. Engage and convert! What if there are other roles you could assign your audience as part of your ongoing visual storytelling strategy? The risk with a passive transactional…

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What Made Bernie’s Inauguration Photo Go Viral?
What Made Bernie’s Inauguration Photo Go Viral?
What Made Bernie’s Inauguration Photo Go Viral? 366 222 Shlomi Ron

Ever wondered what made Bernie’s inauguration photo go viral? Before we jump into the photo, let’s look at the context this viral photo sprung from. We’re living in wild times where reality continues to exceed our wildest imaginations. Eleven months into the pandemic that has wreaked havoc with over 100 million CoronaVirus cases of which…

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How to Create a Visual Storytelling Language?
How to Create a Visual Storytelling Language? 366 222 Shlomi Ron

What is your visual storytelling language for your brand? First, off I bet you may be wondering… What is a Visual Storytelling language? “A visual storytelling language is a set of rules that define the visual design components and story types a brand uses to create consistent, recognizable and memorable customer experiences across channels in…

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explore vs. exploit in storytelling
Explore vs. Exploit in Storytelling
Explore vs. Exploit in Storytelling 366 222 Shlomi Ron

As this wild year is nearing its end, movies have been an important outlet for all of us to escape and unwind in story land. The US market for streaming services has grown by 37% in 2020, with most of the growth coming from Disney+ which made it the third largest streaming service in the…

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