visual marketing

How to find balance between quantity and quality in visual storytelling
How to find balance between quantity and quality in visual storytelling 370 216 Shlomi Ron

Are you obsessed about getting more followers and likes to your stories on social? Consider this evolution: 1. Yesterday, consumers could only passively consume brands’ BUY NOW content. 2. A decade ago, with digital, social & mobile explosions, consumers have become PROSUMERS who not only consume content but also actively produce content. 3. Today, following…

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What is an Inciting Incident in a Business Story?
What is an Inciting Incident in a Business Story? 370 218 Shlomi Ron

What was your narrative moment of truth? In everybody’s careers, there was that magic moment (aka Inciting Incident) that dramatically changed their perspectives and started their business journey to who they are today. It’s that aha moment that disrupts your routine expressed in value change – typically from positive to negative – that makes you…

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How to Boost Your Brand Humanity?
How to Boost Your Brand Humanity? 370 218 Shlomi Ron

What are you doing to give your audience a glimpse into your backstage to show your brand humanity? After a long history of advertising & marketing that kept producing largely a utopian and buttoned up image for brands, in recent years a new approach has emerged. But first, you need the setup for this story…

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How to break out of the screen with your story?
How to break out of the screen with your story? 371 217 Shlomi Ron

What are you doing to engage your audience outside the screen? With people bombarded with over 5000 advertising messages a day according to LinkedIn, it becomes more challenging to break through the clutter. Well, I am not saying ditch your digital strategy completely. On the contrary, here at VSI, our main premise is to help…

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How to Connect Better with Your Customers?
How to Connect Better with Your Customers? 369 217 Shlomi Ron

Watch my video recording on the Visual Storytelling Today show: On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play How do you connect with your customers? Knowing how to connect better with customers is always one of the…

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How to Find and Own your Business Story?
How to Find and Own your Business Story? 369 217 Shlomi Ron

Watch my video recording on the Visual Storytelling Today show:  On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play One of the most common questions our clients ask us: how do I find and own my business story?…

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How to Get Started with Instagram Storytelling
How to Get Started with Instagram Storytelling 368 217 Shlomi Ron

Watch my video recording on the Visual Storytelling Today show:  On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play With all the latest talk about Facebook changing their newsfeed’s algorithm and the inevitable comparisons to Instagram (aka maximal…

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What is B2B video storytelling?
What is B2B video storytelling? 369 217 Tyler Lessard

Watch my video recording on the Visual Storytelling Today show:  On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play  We all know how powerful video is as a content medium for storytelling, education and entertainment. Few will argue that…

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How to Harness the Power of Social Listening for Curating an Effective Visual Storytelling Strategy
How to Harness the Power of Social Listening for Curating an Effective Visual Storytelling Strategy 368 217 Shlomi Ron

Watch my video recording on the Visual Storytelling Today show with David Berkowitz:   On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play Social listening or the practice of doing research on social media – is squarely positioned under…

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How to apply the “Dominating Attribute” visual principle
How to apply the “Dominating Attribute” visual principle 368 217 Shlomi Ron

Watch clip Profile Client: Swedish bank and one-click payment system Klarna. Agency: Nord DDB and directed by The Perlorian Brothers. Platform: Instagram. Backstory: As part of a larger campaign that started last year, and in support of Klarna’s new Website launch, Nord DDB repurposed this video clip on Instagram last month, and created a viral sensation (31k views, and 300…

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