Umberto Eco: “To survive, you must tell stories.”

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Visual Content
The Massive Growth of Visual Content
 The Massive Growth of Visual Content 1024 598 Michael Brenner
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Supply and demand; the mechanism upon which the world of business is based. As we have seen time and time again, those who can produce what the customer wants, when and where they want it, are those who become successful in the market. Image via Pixabay.com It doesn’t matter which industry you operate in, or […]
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Visual Storytelling Summit 2016
Insights from Visual Storytelling Summit 2016
 Insights from Visual Storytelling Summit 2016 1024 573 Shlomi Ron
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It was our first Summit in partnership with The Idea Center at Miami-Dade College, dedicated to a topic that is mostly discussed in the context of entertainment and photography. Yes, there have been some discussions about visual storytelling in the context of marketing, but they tend to revolve around how to run an effective Instagram…

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The Role of Authenticity in Visual Storytelling
 The Role of Authenticity in Visual Storytelling 1024 575 Shlomi Ron
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When you think about why authenticity plays such a critical role in delivering an impactful message, you can start by looking at the immediate meanings Merriam-Webster dictionary offers: Real or genuine: not copied or false True and accurate Made to be or look just like an original What’s the first thing that comes to your […]
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What is Visual Storytelling?
 What is Visual Storytelling? 1024 575 Shlomi Ron
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I am talking to a lot of folks these days about visual storytelling, and from these interactions, I learn that there is still a great deal of ambiguity about what is visual storytelling and why it’s important now for marketers? If you’re clueless too, don’t feel bad, some of the top dictionaries like Merriam-Webster and…

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Are you a Storymaker or a Storyteller?
 Are you a Storymaker or a Storyteller? 1024 573 Shlomi Ron
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Just finished reading Jonathan Gottschall’s book “The Storytelling Animal.” With all the hype these days about virtual reality – Consumer VR will grow from $1.6 billion last year to $11.5 billion in 2021, according to VR and AR revenue forecast by Artillery Intelligence. I really liked Gottschall’s observation that at the end of the day…

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viral video
Tracing Success Drivers of a Viral Video
 Tracing Success Drivers of a Viral Video 1024 572 Shlomi Ron
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By now you have already seen the “Chewbacca Mom” video that has pushed the video of Candace Payne, a stay-at-home mom from Texas into the limelight. But what are the visual storytelling drivers that contributed to its insane success? First, here is the video in case you missed it: Original video made just for friends…

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16 Ways to Boost Your Video Storytelling Strategy – Part 2
 16 Ways to Boost Your Video Storytelling Strategy – Part 2 1024 576 Shlomi Ron
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When I first thought about video storytelling as a topic for this post, I figured I’ll do a top-10 list and that should cover it. Little did I know that “video well” is much deeper and I was able to extract 16 video storytelling tactics! So if you followed my part 1 post, the following…

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16 Ways to Boost Your Video Storytelling Strategy – Part 1
 16 Ways to Boost Your Video Storytelling Strategy – Part 1 1024 576 Shlomi Ron
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According to Merriam-Webster, the word video – in case you wondered – is with us since 1937 and originated from the Latin word videre ‘to see.’ So video is translated into ‘I see,’ following the same pattern of Audio – ‘I hear.’ With the increase in broadband and wireless speed and the mass adoption of…

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Deconstructing Visual Storytelling
Deconstructing Visual Storytelling
 Deconstructing Visual Storytelling 1024 574 Shlomi Ron
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“A clever smuggler came to the border with a donkey. The donkey’s back was heavily laden with straw. The official at the border was suspicious and pulled apart the man’s bundles till there was straw all around, but not a valuable thing in the straw was found. “But I’m certain you’re smuggling something,” the official…

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