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Story Making

Learn how to develop a consistent business story customized to buyer personas and their stage in the buying cycle.

What is Customer Empathy?
 What is Customer Empathy? 369 217 Shlomi Ron
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How much do you REALLY know your ideal customer? You may be just starting your business and making the first steps in formalizing your target customer persona, or you have a thriving business and you can easily picture your ideal customer. Hey, that’s easy! It’s Jane who’s been a loyal customer for years. Before we…

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How to Find and Own your Business Story?
 How to Find and Own your Business Story? 369 217 Shlomi Ron
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Watch my video recording on the Visual Storytelling Today show:  On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play One of the most common questions our clients ask us: how do I find and own my business story?…

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How to Get Started with Instagram Storytelling
 How to Get Started with Instagram Storytelling 368 217 Shlomi Ron
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Watch my video recording on the Visual Storytelling Today show:  On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play With all the latest talk about Facebook changing their newsfeed’s algorithm and the inevitable comparisons to Instagram (aka maximal…

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How to read your 2017 story?
 How to read your 2017 story? 368 217 Shlomi Ron
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How did 2017 treat you? Regardless, if you had your strongest year-ever, a so-so, or – hopefully not – the weakest. The conclusion of your 2017 story highly depends on how you interpret it and learn from it. The story you tell yourself of how 2017 ended up for you, has profound implications for how…

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How to transform your story into your BUYER’S STORY
 How to transform your story into your BUYER’S STORY 369 217 Shlomi Ron
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It’s a fact not a whole lot of people are aware of. But half of all new business ventures fail in their first 5 years, according to the Bureau of Labor Statistics. According to CBInsights the top reason is No market need.  Translation: businesses don’t know how to craft and vet a compelling business story that resonates with…

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How to Harness the Power of Social Listening for Curating an Effective Visual Storytelling Strategy
 How to Harness the Power of Social Listening for Curating an Effective Visual Storytelling Strategy 368 217 Shlomi Ron
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Watch my video recording on the Visual Storytelling Today show with David Berkowitz:   On the road? You can also listen to my audio podcast of this episode. Subscribe to the Visual Storytelling Today podcast on iTunes or Google Play Social listening or the practice of doing research on social media – is squarely positioned under…

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How to Overcome Stress with Visual Storytelling
 How to Overcome Stress with Visual Storytelling 369 217 Shlomi Ron
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We all carry worries and anxieties about future events that could go wrong in our lives. When you really unpack what exactly is this worry or stress your mind is producing, you find a simple truth. Stress or worry is in essence, a story we tell ourselves with a bad ending [highlight to tweet]. It’s an…

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How to Plan Your Live Video Storytelling Strategy
 How to Plan Your Live Video Storytelling Strategy 369 217 Shlomi Ron
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The live streaming market worldwide is projected to grow from $30.29 Billion in 2016 to $70.05 Billion by 2021 (source: Markets and Markets) With so much noise out there, one of the most effective ways to break through is live video storytelling. I refer to the wide range of live video expressions from social live…

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Visual Storytelling – Unplugged
 Visual Storytelling – Unplugged 369 217 Shlomi Ron
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With our growing reliance on smartphones, I had an interesting revelation one day when my iPhone froze during a software update. Something I know we all can relate to. You know how it starts, you start getting those red alerts that there is a new software update. At first, you ignore it, hey I’ve got…

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How to Rise above the Noise with Visual Storytelling
 How to Rise above the Noise with Visual Storytelling 369 217 Shlomi Ron
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Since we’re talking about the power of visual storytelling, I figured it only makes sense to use a familiar visual format – the narrative photo novel – to vividly underscore the importance of solving the “noise” problem (start reading left to right). How do you define “advertising noise?“ It’s like the classic noise picture above,…

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