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Story Making

Learn how to develop a consistent business story customized to buyer personas and their stage in the buying cycle.

What Is False Cause Fallacy?
What is A False Cause Fallacy?
 What is A False Cause Fallacy? 1024 621 Shlomi Ron
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Do you know that “early December feeling” when you’re in a crazy sprint mode to cross off as many items off your list, while savoring that so close sweet reward of taking time off during the holidays? Well, I had those warm and fuzzy vibes, too, until… One morning early last month, I discovered that…

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My office
From Idea to Inbox: Discover the Process Behind My Newsletter
 From Idea to Inbox: Discover the Process Behind My Newsletter 1024 621 Shlomi Ron
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I often get asked how I come up with a new story every week. What is my creative process? What are the challenges vs. happy moments? Earlier, I provided some details in a previous story in My Backstage Story but here is the full process. First, some background I started the Visual Storytelling Newsletter six years ago.…

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Embrace Uncertainty: Jump Right In!
Embrace Uncertainty: Jump Right In!
 Embrace Uncertainty: Jump Right In! 366 222 Shlomi Ron
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Yesterday I stopped by our local bakery to buy a country bread. Its rustic crust is irresistible. During Covid’s bread baking craze I used to bake my own bread and quite enjoyed it. I don’t eat bread regularly, but occasionally I treat myself to a few pro loaves. I placed the package in the backseat…

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Just Between Us…
 Just Between Us… 366 222 Shlomi Ron
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I’ve recently been working with a client about improving authenticity in visual storytelling for their luxury products. It made me think about the importance of creating “just-between-us” moods. First, you may ask “just-between-what?” In a nutshell, it’s every time you tell a personal story that makes your audience feel like a trusted friend. Let’s unpack…

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Let’s Talk about Empathy
 Let’s Talk about Empathy 366 222 Shlomi Ron
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As visual storytellers we’re always on the look out for stories that will educate/entertain/inspire our audience in order to improve their lives and drive business results, right? But as you well know, regardless of the medium, the road to emotionally move your audience into action typically goes by first establishing empathy. Yep! That critical ability…

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Rent or own?
Rent or own?
 Rent or own? 366 222 Shlomi Ron
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What is the first thing that comes to mind when you think about… “social media?” A quick scan of your bag of experiences is maybe bringing up memorable moments of viral posts. Or your journey building up an impressive following size — maybe even being part of those coveted “social unicorns” boasting their blue check…

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How to tell stories in 3D?
How to Tell Stories in 3D?
 How to Tell Stories in 3D? 366 222 Shlomi Ron
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And it’s a wrap! Last week, I hosted our first ever event in the metaverse via Spatial. It was a great experience with lots of learnings along the way. I’ll share a few lessons that stood out for me. Story Design You want to come up with a theme that is aligned with your brand…

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How to uplift your audience mood in troubling times?
How to Uplift Your Audience Mood in Troubling Times?
 How to Uplift Your Audience Mood in Troubling Times? 366 222 Shlomi Ron
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It was mid-’70s in the fall. I was in my early teens. I was walking back home from the local market, feeling down. The darkness and chill that fell on my neighborhood didn’t help. My head was having a “storyteller fest” of all the things in my life I felt didn’t work out my way.…

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How Brands Can Create A Meaningful Metaverse Strategy?
 How Brands Can Create A Meaningful Metaverse Strategy? 366 222 Shlomi Ron
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“I always tell brands, you have to think about three things when you want to enter the metaverse: 1) Gamification: can you gamify your brand? 2) Geolocation: who else is there? Who is your neighbor? Another brand? Celebrity? And 3) Context: Is there a special event happening you can leverage?” -Dirk Lueth Co-founder, Uplandme, Inc.…

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What's all the fuss with the metaverse?
What’s All The Fuss With The Metaverse?
 What’s All The Fuss With The Metaverse? 366 222 Shlomi Ron
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2021  proved to be quite busy on all fronts including significant tech innovation. Only last April, I published a story titled What’s All The Fuss With NFT? Now I feel it’s time to deconstruct another fuss – drumroll….the metaverse! To be fair, you may also want to check a 2019’s podcast episode I did unpacking How To Tell Stories…

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