Just Between Us…
Just Between Us… 366 222 Shlomi Ron

I’ve recently been working with a client about improving authenticity in visual storytelling for their luxury products. It made me think about the importance of creating “just-between-us” moods. First, you may ask “just-between-what?” In a nutshell, it’s every time you tell a personal story that makes your audience feel like a trusted friend. Let’s unpack…

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Let’s Talk about Empathy
Let’s Talk about Empathy 366 222 Shlomi Ron

As visual storytellers we’re always on the look out for stories that will educate/entertain/inspire our audience in order to improve their lives and drive business results, right? But as you well know, regardless of the medium, the road to emotionally move your audience into action typically goes by first establishing empathy. Yep! That critical ability…

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